Bank holidays activity planning scheme

In order to ensure the smooth progress of the activity, we need to make an activity plan in advance. The content and form of the activity plan should focus on the theme of the activity, and finally achieve the purpose or significance of the activity. Do you know what kind of activity plan can really help us? The following is the planning scheme of bank holidays activities (selected 6 articles) that I have compiled for you. I hope it will help you.

Bank holidays event planning scheme 1 1. Event theme:

Welcome "March 8th" real feedback.

In order to repay the long-term support of new and old customers, the sub-branch specially held the "March 8th" integrity feedback activity to enhance the brand awareness of the Bank, improve the service level, win a good reputation, and lay a solid foundation for completing the tasks in the first quarter and the whole year of 20xx.

Second, the purpose of the activity:

Through this activity, the banking business strives to achieve the following goals at the beginning of 20xx:

1. The number of new customers exceeded the best level in the same period in history, the customer structure was improved and the quality was further improved.

2. The balance of savings increased by 3 million yuan, the activation rate of online banking reached 50%, and wealth management sales increased by 200,000 yuan year-on-year.

3. Successfully complete various business indicators.

Third, the activity time:

March 5, 20xx—March 8, 20xx

Four. Target audience:

All customers who hold our bank cards and passbooks and new account opening customers.

Verb (short for verb) activity:

During the 1. activity, all customers who apply for time deposit in our bank will get a gift to welcome the "March 8" real feedback activity.

2. During the event, in order to celebrate Women's Day on March 8th, the bank specially launched two wealth management products specially designed for lesbians: 153-day 77 wealth management bonds, with an annualized rate of return of 5.15%; 83 wealth bonds with an annualized rate of return of 5.4% in 365 days; All high returns, waiting for you to participate.

Six, the establishment of the activity leading group:

Separate work: During the activity, the tellers in the outlets wear their work badges uniformly, which increases the affinity of employees and highlights the warm and cordial service image of our employees.

Han Dan is responsible for uniformly hanging publicity banners and publicity display boards at outlets; Wu Xiaoming is mainly responsible for guiding the publicity information desk of outlets, guiding customers to participate in activities in an orderly manner, and actively doing a good job in collecting prizes; Feng is mainly responsible for the reception and service of corporate customers, actively guiding corporate customers, recording their basic information, guiding corporate customers to participate in activities in an orderly manner, and actively collecting gifts from corporate customers.

On the same day, the front desk business personnel actively carried out the quality service of outlets, improved the service quality of counter business, guided customers well, and effectively improved the service image of outlets.

Off-duty staff, one is responsible for the reception at the door, guiding VIP customers and providing green channel services.

The other is responsible for distributing gifts and backstage services.

Credit personnel at outlets should make recommendations to credit customers respectively and actively participate in our activities.

Seven. Implementation arrangement:

1. The lobby manager should do a good job in the early publicity of the business hall.

Specific requirements: the lobby manager wears ribbons to publicize and guide customers in the lobby. The wealth management manager wears ribbons to publicize and explain wealth management products to customers waiting for business in the lobby.

2. Contact the personal business department of the city branch, build a short message publicity platform by using the information base, and inform our social security IC card customers by short message. Specific requirements: Contact An Bin, Personal Business Department, and use SMS platform to send promotional messages to ic social security card customers.

3. Off-duty personnel conduct door-to-door publicity for each unit every day.

Specific requirements: the sales staff are divided into two groups, and the assistant to the president will bring off-duty staff into the unit every day to promote our products and issue business cards.

Eight, award setting:

Brand toiletries, cosmetics and other female products.

During the activity, all those who come to participate in the "Welcome March 8th" real feedback activity organized by our bank will be given gifts.

In order to give back to customers better, XX Branch of XX Bank has specially launched a gift plan of "Colorful and Courtesy" for 20xx Jinsui Card, which will give you eight gifts, enjoy the wonderful spring, summer, autumn and winter with you, and even bring you 365 days of surprises with daily gifts.

A heavy gift: courtesy when dealing with cards

After winning the bid for Jinsui Credit Card in Dragon Boat Festival in 20xx, a beautiful gift will be presented, with no annual fee for the first year and no annual fee for the second year.

Double gift: activation card bonus gift

For the new Jinsui credit card during the Dragon Boat Festival in 20xx, within three months after the card is approved to be issued, the credit card will be activated for consumption once, and the amount is not limited, that is, 20xx points will be given for consumption; Old customers activate consumption once and give away 1000 points.

Triple gift: bank card consumption points are polite

During the Dragon Boat Festival in 20xx, all kinds of Jinsui cards (Jinsui debit card, quasi-credit card, credit card and various co-branded cards) of the bank continued to enjoy the reward of consumption points. General department stores, hotels, restaurants and other merchants spend one yuan to accumulate one point, and wholesale merchants 100 yuan to accumulate one point. The single limit of consumption outside the province is 20xx0 points; 8 points accumulated in USD account 1 USD; There are no points for collection and payment. At that time, we will provide you with four series of exquisite fashion gifts, such as exquisite women, tasteful men, happy baby and healthy life, which will make your life more quality and memorable.

Four gifts: city card consumption gift

In 20xx, Jinsui City Card can not only enjoy the above multiple gifts, but also enjoy the benefits of consumption, free car washing, fitness and beauty, tourism and leisure in more than 3,000 "convenience e-shops" in the province. At the same time, you will enjoy a series of surprises in spring, summer, autumn and winter, and the "Jinsui City Card" is the first choice for urban life.

Bank holidays activity planning scheme 3 I. Activity background

Dragon Boat Festival is an ancient traditional festival. In 20xx, South Korea declared the Dragon Boat Festival in China as a world cultural heritage. The Dragon Boat Festival, which has been circulating in China for 20xx years, has suddenly become a national festival for Koreans, which is our national shame. It is also the thinking of our nation.

Second, the theme of the event

Love is powerful, and Dragon Boat Festival is joyful.

III. Purpose of the activity

Celebrating the arrival of the Dragon Boat Festival in China, let everyone deeply appreciate the breath of traditional festivals in China. Through the competition in jiaozi, you can experience the pleasure of your own labor, relax your body and mind, and let the employees who have not returned home feel the warmth of the big family.

Fourth, the activity time

20xx year x month x day.

Verb (abbreviation for verb) activity place

The square near xx Bank.

Organizer of intransitive verbs

xxx

Seven. Co-organizer

xxx

VIII. Object of activities

All employees of xx Bank.

Nine. Activity content and process

(1) Baozongzi

Employees and responsible persons participating in the activities will gather in groups in front of the canteen in advance. After the personnel and articles are in place, the Bao jiaozi Competition officially begins. After the competition, the winning team will be selected and rewarded. Steaming zongzi: the person in charge contacts the staff to steam zongzi.

(2) Popular games and question-and-answer activities

1, pinball clip

2 players in each group, each 1 pair of chopsticks, 1 cup. After the staff announced the start, the time was 1 minute, and the players began to clip marbles. When the time came, the staff announced the end and counted the number of marbles in each cup. The winner with the largest number of people was awarded prizes.

2, Dragon Boat Festival knowledge quiz

Prepare two sets of questions and answers about the Dragon Boat Festival before the activity.

(3) family activities: eating zongzi competition

Participants were blindfolded in groups of three. After the host announced "Start", each contestant made five turns in the same place, then found his own zongzi, opened the package as quickly as possible and ate it. When it was completely swallowed, he raised his hand to signal the host to declare the game over. Prizes will be distributed to the winners who complete the game in the shortest time. The other two will distribute souvenirs.

1, pre-publicity

Make banners and hang them in front of the bank. During the activity, posters were made and posted in conspicuous places in the bank. Publicity documents, notices and other relevant publicity materials related to the activities shall be specified. In the course of the activity, sponsors can publicize it appropriately.

2. Logistics procurement (zongzi, fruit, snacks, prizes)

Contact the venue. Buy materials (including zongzi leaves, glutinous rice, red dates, disposable gloves, hemp thread, etc. ). Arrange a special person to clean the soaked zongzi leaves. Event hosting and game operation. Take a photo with a digital camera. Safe.

XI。 The activity budget is xxx yuan.

Bank Festival Activity Planning Scheme 4 Traditional festivals are the representatives of China traditional culture, the crystallization of wisdom and intangible "intangible cultural heritage", so they are more likely to be lost in the process of desalination. Nowadays, people find festivals more and more boring. With the development of economy, people deeply feel the lack of spiritual culture. Trust crisis, moral confusion, confusion between right and wrong, black and white is difficult to distinguish. The reason is that the content of tradition is getting less and less, and the cultural carrier carrying tradition gradually disappears in front of people, without history and recognition.

I. Purpose of the event

Dragon Boat Festival is an ancient custom in China for more than 2,000 years. Through this activity, bank employees can further understand the origin and customs of the Dragon Boat Festival, popularize the knowledge of the Dragon Boat Festival, deepen their understanding of traditional festivals such as the Dragon Boat Festival and add luster to the Dragon Boat Festival. Enhance the feelings, unity and cohesion among colleagues. Create a platform for bank employees to communicate with each other.

Second, the theme of the event

Feel the tradition and unite you and me.

Third, the time and place of the incident.

Xxx, xx, xx district, xx mountain.

Four. Activity flow

(1) preliminary preparation

20xx 10 held a meeting to publicize our Dragon Boat Festival activity plan. Do a good job in personnel statistics. Arrange the venue before xx, xx, XX. Design day activity game planning, game nature. Clarify the significance of the activity, enhance mutual understanding among colleagues and promote the formation of bank cohesion. Enhance the understanding and attention of bank employees to traditional culture, and inherit and carry forward traditional culture.

(2) Activity stage

Determine the meeting place (square in front of xx Bank). Set up a road map, pick up and drop off by special personnel to remind people to pay attention to safety. Make sure everyone arrives safely. Arrange each manager to lead the department team. Ensure that employees have no potential safety hazards. In addition to the above measures, we also need to make bank employees understand that our activities are activities that sincerely open a communication platform for bank employees. Enhance the curiosity of bank employees about our activities and join our activities.

Verb (short for verb) Work arrangement

(1) publicity work

At the meeting, xxx is responsible for introducing our Dragon Boat Festival activities to bank employees and explaining the theme, purpose and significance of this activity. The significance of systematic introduction and elaboration activities for bank employees lies in enhancing feelings. All materials are prepared by xx and xxx. Later, xx and xxx are responsible for the summary and verification of funds and the overall planning of activities.

(2) Activity site

Guide the employees who come to gather. Wait for other employees, so as to set out collectively and avoid individualism. Pay attention to everyone's safety. Xx and xxx are in charge. Xx and xxx are responsible for route guidance. Xx and xxx are responsible for playing games to arouse the enthusiasm of colleagues (pay attention to the purpose and theme of the activity, don't deviate from the theme and control the scene).

(3) Return to work

Considering the time problem, it is necessary to control the return time to ensure the personal safety of employees. When you arrive at the bank, you should call the roll in the square in front of the bank to ensure that everyone returns safely.

Intransitive verb budget

Ticket price: xxx yuan, X yuan/person. Candy: xx yuan. Beverage: xxx yuan. Meal fee: (* * * two meals): xxx yuan, xx yuan/person. Late material handling fee: xx yuan. X pen: xx yuan. Drinking water: xx bottles: xx yuan. Total: xxx yuan.

Bank holidays activity planning scheme. The theme of this activity is "Dragon Boat Festival Marketing", which aims to express our sincere desire to share the fruits of hard work and create a better future with high school and mass customers, and to spread our business philosophy of customer-centered personal banking and striving to achieve "win-win" between banks and customers. On this basis, banks can refine the main "selling points" of activities into sub-topics according to the characteristics of their own activities.

I. Theme of the event

"Dragon Boat Festival Marketing".

Second, the activity time

During the Dragon Boat Festival.

III. Purpose of the activity

Taking the Dragon Boat Festival as the tipping point, focusing on individual high-end customers and cardholders, focusing on consolidating and developing customers, promoting the use of savings cards, and improving the handling fee of Express Huitong, we will focus on expanding the shopping, tourism, catering and entertainment markets and related markets, and at the same time expand product coverage, promote the multi-frequency and multi-variety use of customers, and promote the all-round development of personal banking business; At the same time, through the "Dragon Boat Festival Marketing" activities, we will establish our brand social image, enhance customers' knowledge and feelings about our three-level personal financial services (VIP service, community service and self-service), improve the distribution efficiency of electronic channels, and effectively improve business performance.

Four. Activity content

Activities mainly include the following contents:

(A) "Dragon Boat Festival marketing products happy to send" promotional gifts.

In order to encourage cardholders to spend by credit card and pay without paper, promote the rapid growth of various business volumes of bank cards and self-service devices, maintain and enhance the competitive advantage of Express Huitong business, and promote the sustained and rapid development of remittance business, the following preferential promotions and gifts are specially carried out:

1, "Dragon Boat Festival marketing, self-help gift giving"

(1) During the activity, customers who pay twice on the self-service equipment in the province with our savings card can exchange a gift worth xxx yuan at the local business outlets with the payment voucher and deposit and withdrawal voucher. First come, first served, until it is delivered. The voucher must be the payment voucher of the same savings card. After the gift exchange, we will take back the payment voucher.

(2) Customers who sign the payment agreement during the activity can get a gift worth xxx yuan. Send it after signing the contract, one for each household, first come, first served, until it is delivered.

The event gifts are purchased by the bank itself.

2. "Dragon Boat Festival Marketing, Kaqing Festival"

(1) During the activity, the annual fee of the current year is exempted when applying for the card.

(2) If the credit card consumption reaches a certain standard, you can use the POS documents and bank cards of consumer transactions to collect the gifts of the corresponding standard at the designated place of the local CCB until the consumption is finished.

Spend more than xxxx yuan (inclusive) by credit card, and give gifts worth xxx yuan;

Spend more than xxxx yuan (inclusive) by credit card, and give gifts worth xxx yuan;

Spend more than xxxxx yuan (inclusive) by credit card, and give gifts worth xxx yuan;

Spend more than xxxxx yuan (inclusive) by credit card, and give gifts worth xxx yuan;

Gifts should fully cater to customers' psychology of holiday leisure shopping. Suggestions for spending less than xxxx yuan by credit card include zoo tickets, park tickets, McDonald's and other fast food restaurant packages with elegant dining environment around shopping malls. These are all set by the bank itself.

Banks should actively screen 3-4 large-scale shopping malls, high-end hotels, restaurants and other special merchants with large consumption transactions according to local actual conditions, and give gifts to customers who meet the consumption standards that day to enhance the sensational effect of the activities.

Since the activity lasts for more than one month, banks should arrange the rhythm of gift delivery reasonably and determine the number of gifts delivered at all levels every day, and the gifts will be delivered on the same day; At the same time, banks should actively give gifts to customers with different cards.

3. "Dragon Boat Festival marketing, express Huitong discount"

During the activity, the remittance fee for express Huitong was reduced by 20%.

(2) "Dragon Boat Festival marketing, products happy to send" silver-haired products display and quality service network activities.

Take business outlets as the unit, carry out "Dragon Boat Festival marketing, happy delivery" quality service and silverware display activities. These activities mainly include:

1. Business outlets uniformly hang publicity banners, and post and place marketing activity posters and activity leaflets distributed by provincial branches (recently distributed) to attract customers' attention with novel and rich visual appeal.

2. Tellers in outlets wear work badges uniformly, which increases the affinity of employees and highlights the warm and cordial service image of our employees.

3. During the activity, each outlet should set up a special publicity desk and be equipped with a storage guide, strengthen dynamic publicity, guide customers to use the self-service channel provided by the Bank to handle ordinary deposit and withdrawal business, and actively do related exchange work.

4. Actively carry out high-quality service of outlets, improve the service quality of counters of express Huitong and other businesses, strengthen the communication between counter personnel and customers, and effectively enhance the service image of outlets.

5. Do a good job in providing customers with green channel services, provide preferential services to customers in strict accordance with relevant requirements, and create a good holiday service environment for customers.

(C) "Dragon Boat Festival marketing, happy to send products" community activities

1, expand the penetration of community marketing, close community relations, and steadily promote community marketing as planned.

Seize the favorable opportunity of the Dragon Boat Festival, carry out the community marketing activities of "Dragon Boat Festival Marketing, Happy Delivery of Products", and steadily promote the second phase of community marketing. Through the close combination of excellent service, outdoor exhibition, community finance class and community publicity of marketing team, the image of community service will be established in an all-round way, the connection between community financial service outlets and target communities will be strengthened, the feelings between outlets and community customers will be brought closer, and community marketing will be steadily promoted.

2. Determine the target customers of the community, actively expand the relevant business volume in combination with the promotion content of the activity, and effectively improve the business performance of community marketing.

(1) Actively expand express Huitong business.

Banks can carry out marketing activities to enjoy remittance discounts with student ID cards or admission notices, attract student customer groups, and expand educational community market business; For people with high remittance frequency in cities, such as business people and migrant workers in commercial communities, actively carry out community marketing activities to improve the effectiveness of marketing activities; For large remittance companies with potential and national and trans-regional enterprises with demand for paying wages in different places, banks can conduct one-to-one marketing through public-private linkage, and strive for batch remittance services such as paying wages in different places.

(2) Effectively promote personal savings deposit business.

The target communities of personal deposits should be determined as commercial communities such as campus communities and wholesale markets, so as to effectively grasp the seasonal characteristics of students' tuition fees and frequent business contacts and vigorously absorb savings deposits. Seize the business opportunity when the stock market is closed on the Dragon Boat Festival, and focus on marketing "personal notice deposit", seize the opportunity of freshmen to enter school, and focus on marketing "education savings deposit". In marketing propaganda, we should pay attention to the innovative advantages of our notice deposit assistant and education deposit only twice. During the Dragon Boat Festival, banks should make good arrangements. During the activity, banks should arrange special personnel to be on duty to properly handle customer complaints or meet customers' special needs.

(3) Effectively develop personal car loan business and various personal consumer credit businesses.

During the activity, banks should strengthen the publicity and marketing of automobile consumption credit and personal consumption credit business of our bank in commercial communities such as automobile distribution market, home appliance wholesale market and house decoration market. Strengthen the marketing of high-end customers and promote the cooperation of car purchase service for group customers; At the same time, we will strengthen communication and cooperation with PICC P&C company and automobile dealers, increase the expansion of the group's customer resources, and promote the steady growth of personal automobile loan business.

During the activity, banks should speed up the efficiency of business acceptance and approval, and strive to provide convenient and efficient services to customers on the basis of standardized operation.

(D) "Dragon Boat Festival marketing, happy to send products" activities

Taking this activity as the breakthrough point, through the establishment of the customer return visit system, we can understand the customer's holiday needs, make full use of the service functions of the cooperative units, and provide customers with all-round VIP value-added services; At the same time, seize the favorable opportunity for high-end customers to consider personal or family financial planning during the Dragon Boat Festival, and introduce personal financial services to high-end customers to further enhance the attractiveness of Ledangjia financial services. The main contents are:

During the 1. activities, banks will send holiday cards made by provincial branches to customers by letter or manual delivery, and prepare a certain amount of gifts at the same time. Gift bags are uniformly produced and distributed by provincial branches, and gifts are provided by banks.

2. Cooperate with high-end cooperative institutions in local catering, entertainment and other industries to provide preferential treatment for customers holding my card during the event; Joint airports, stations and other transportation departments provide VIP services to customers.

3. During the Dragon Boat Festival, customers go out more, and banks should ensure the normal operation of wealth management centers, wealth management counters and customer-specific windows; At the same time, organize business outlets, personal loan centers and other operating institutions to effectively implement customer green channel services and various preferential services to create a good holiday service environment for customers; In addition, we should cooperate closely and strictly implement the standard of "roaming service" to ensure that V customers of the head office can get special services all over the country and honor brand promise. This is the music owner.

Verb (abbreviation for verb) activity target

Through this series of activities, our personal banking business strives to achieve the following objectives during the Dragon Boat Festival:

1, the number of new customers exceeded the best level in the same period in history, the customer structure was improved, and the quality was further improved;

2. The social popularity and utilization rate of the card have been further improved. Compared with the same period of last year and the early period of this year, the volume of credit card consumption transactions increased significantly this month, and the proportion of peers increased on the basis of the past;

3. The competitive advantage of Express Huitong has been consolidated and improved, which has promoted the sustained and rapid development of the business, and the new fee income has reached the best level in the same period in history;

4. The transaction volume of agency business such as self-service equipment deposit and withdrawal increased by 10% compared with before.

5. Successfully complete various business indicators.

Bank holidays activity planning scheme 6 I. Activity time

20xx June 5th at 3pm sharp.

Second, the venue of the event

XX hotel

Three. participant

All employees of XX Bank

Fourth, the rules of the game

All employees of XX Bank are divided into four groups, and the number of people in each group is basically equal. The team leader who got an A stood at the end and was responsible for guessing the words at the end of the game. The order of other players is decided by the team (the negotiation time is no more than 2 minutes). If any of them can't attend, the group will elect a leader and guess the words in the order of spades, hearts, clubs and diamonds. During the competition, XXX is responsible for timing each group. When all the players in the team have completed the physical transmission of words, the captain will guess the words, and stop counting when the captain guesses the words correctly (with the same meaning) or decides to give up.

1, performers are not allowed to use voice and mouth gestures.

2. After the performance, team members can watch it, but they are not allowed to communicate in any way.

3. Waiting players are not allowed to peek.

4. Props are not allowed to be used

People watching from the sidelines, whether they have performed or not, can only appreciate other things and can't do them.

6. Teams that violate this rule will be reminded.

7. Give one minute to prepare.

Fifth, play.

Each group forms a row and stands facing back. The two colleagues who are performing turn around, take two steps forward to perform, and return to the team after the performance. Performances will be performed in the form of 1 and 2, 2 and 3, 3 and 4 until the end of the game, with each group 10 minutes.

Sixth, the conditions for winning the prize

When the guess is successful, the team that takes the least time is the winning team;

When all teams can't guess the correct word, the team that uses the shortest time wins.

Seven. Determination of breach of contract

1. No talking between two performers, no lip-synching, only figurative performance;

2. During the performance, other members of the team can't look back.

Turn your body to the opposite side after the performance, and you can't participate in the performance again;

3. If the above situation occurs, it will be regarded as a foul.

Eight. punish

Violators will be replaced by new words and time will not stop. In order to punish the illegal team, the difficulty of words will increase.

Nine, reward

Zongzi is divided into many kinds of fillings. The members of the winning group will have the right to choose their favorite taste, and the remaining groups will be distributed.

X. Matters needing attention

1, with camera and video camera-XXX

2. Buy zongzi with steamer-XXX/XXX

3. Prepare two cards and send them to everyone-XXX.

4. Make a list of team members-XXX

5, regular work-XXX

6. On-site photos and videos -XXX/XXX/XXX

7. heating zongzi during the competition-XXX

8. Prepare some sentences related to the Dragon Boat Festival.