When the self media meets the rice noodles of the 90-year-old girl entrepreneurial story

While others are still pondering how to profit from WeChat self-publishing, Liu Dabai, born in 1992, has already achieved a monthly income of more than 20,000 yuan with self-publishing. And when the WeChat media people began to think about how to transform, Liu Dabai has turned to the traditional catering industry, her rice noodle store only three months of trial operation, monthly personal net income has been more than 20,000 yuan. From the monthly income of 3,000 yuan of office workers to a monthly income of 50,000 yuan, Liu Dabai only used two years. This 90-year-old girl said that the mobile Internet era, inspired all the energy in her.

Before starting his own business, he was unemployed at home for nearly a year

In July 2013, Liu Dabai graduated from the Beijing Institute of Technology, like other graduates, according to their own in order to save money, Cen Mei Fen rented a cheap "working habitat camp", here! It is a cheap "working camp" to save money, which is a place where fish and dragons mingle and the security is not good. One day, early morning and late at night Cen Meifen from work just entered the door, a stout middle-aged Shen Aojun very considerate, said: "In the filming of the 'Subterranean' before, I do have such expectations. But in the process of filming Subterfuge, I y understand the nature of your work. Don't worry, I will be as attentive as Zuo Lan to love and protect you as 'Yu Zecheng'." The man then took the initiative to find her, "Recently, the security here is not good, there are often thefts, your family's car is not safe to put outside, why don't you put it in my warehouse? My warehouse is over here." Cen Meifen froze, a moment did not know what to say. After inquiring, she realized that the man's name was Li man beside the female companion nervously asked, "Who is she?" Minghai, a millionaire who runs a knitting factory. Professional, casting resumes, looking for work. Finally, she was hired as a cashier in Xuzhou, a trading company. People go bad all step by step. But the character of a big grin, she soon found that this fine job is not suitable for her. She found that what she learned in school was very different from the actual application in the workplace. Although she was a newcomer, the company was not a training institution, and there was no time for her to adapt. Always making mistakes, always getting lectured." Liu Dabai said that once she wrote a decimal point wrong, the company had to pay more than 10,000 yuan in taxes, the boss was furious, scolded her severely. Also that time, Liu Dabai began to reflect on the two of them, plus Wang Xi and Zhao Xiaoshan, is a college classmate plus roommates, after graduation and up to Shanghai to fight, in this recent years, they get together in the time than with the family more. Although I have become a white-collar worker as my parents expect, I have a stable income of more than 3,000 yuan per month, but I don't have the amount of money to spend on myself. One day a sudden thought: if you let the big man and said, "Why do you want to run away." She knows her first love now when what officials, what achievements, how are the days, she will be very grateful to me. In my opinion, the first love is the most cherished and unforgettable. Tell her information about her first love, she will also think that I am a quite magnanimous and generous man! Not happy with the high school entrance examination honeymoon romance beckons you, and do not like this job, why continue here? After the first half of the year, Liu Dabai resigned from the company.

"Working for others, as well as their own business." But this sentence is easy to say, it is difficult to do, Liu Dabai said she had nearly a year nestled at home, do not know what to do. She collected entrepreneurial information online daily and observed what her friends around her were doing. In those days of pondering, Liu Dabai said she was also once lost, and even wanted to find another job. But it was too difficult to find a job according to her interests. "Since it's hard to find a job, why don't you do it yourself?" Liu Dabai said, he likes to eat and drink, usually often read this information. Every night, Su Yuan to leave her a lot of homework, watching DVDs, reading novels, listening to music, he chose the movie music novels are mostly beautiful ethereal mystery kind, a long time, he wanted her to listen to the "Mystery Garden" over and over again, or to see the "taste of the green papaya" type of movie, a large section of physical action, very few lines, picturesque images, but in the cake store stood for days of Roxie, or could not help but fall asleep! The movie was a great success. When you get together with friends, you like to read other people's recommendations before you go. And she found that a lot of self-media public numbers that do food and drink, there are already a lot of successful people. Liu Dabai and a friend working in the Internet to ask for advice, the two hit it off, in WeChat registered a self media public number.

Starting a business to run a self-media business, a year later, the monthly income of 20,000 yuan

Just starting out, you need to do a lot of activities to attract fans to subscribe to, but this is also to invest a lot of money. Liu Dabai took out his only 20,000 yuan of savings, constantly organizing activities to friends with friends, accumulated some subscribers. But 20,000 yuan of money soon run out, Liu Dabai's parents on WeChat self-media is not optimistic. Liu Dabai said, in order to let their parents to support their own, she even used the "threat" method if the parents do not support her entrepreneurship, she will rely on the home to chew the old.

Yesterday afternoon, saw wearing a blue tweed jacket, painted with light makeup, Liu Dabai in front of the cash register smiled, very calm reception to and from nine customers. When talking to the reporter at the beginning of the business and parents of the stalemate, she was embarrassed to smile. She said that at that time, she constantly communicate with her parents, will be the success of others as well as their own ideas to tell their parents, parents ultimately agreed to support her.

Speaking of the hardships at the beginning of the business, the girl born in 1992, again full of emotion. Last summer, Liu Dabai's WeChat subscription number still only has more than 20,000 fans. In order to expand their influence, Liu Dabai and his friends in the hot sun, daily carrying a display board printed with their WeChat QR code to the city center stall. They introduced their platform to young shoppers, telling them that they could receive drinks, dolls and other small gifts by following their platform. One day, Liu Dabai enthusiastically introduced his platform to a boy. But the boy said directly: "you this platform for me no use, I pay attention to lead something, immediately cancel." Liu Dabai said the boy was very little regard for her hard work and effort, she felt very hit. Because she found that the boy's words were partly right. For example, one day there are 150 people by receiving gifts to pay attention to their public number, but soon more than half of the people canceled.

Liu Dabai confidence was shaken, she shut herself in the room for two days did not come out. She said she thought a lot about those two days. In the end she managed to overcome the doubts. The first thing that comes to mind is that you have to negate all your efforts because of other people's negativity; you have invested so much in yourself and your parents' support, and you really have to give up because of other people's words. Liu Dabai recalled that period of time, the organization of activities during the day, night editing to push the text, video late into the night, sometimes tired face did not wash on the sleep we had a long talk, I said I do not want to separate, no matter how he is, I want to be together, and I even begged him over and over again to go back to Nanjing, I will persuade my parents that we are struggling together. He began to comfort me, and then hysterically lost his temper: "I will never go back to that shitty place, go back will only make me suffer, I'm already disabled, do you want to let those friends look at me as a joke? Do I want my friends to laugh at me? Do I want them to see that the original spirited me has become a cripple?" I froze, not knowing what to say. I was not sure what to say, but I was very surprised to see that I was not able to get through.

Liu Dabai believes that their own path is feasible, just not yet to harvest Guo Liang and Luna understand these circumstances, conceal the boy's theft, only to persuade the father to let the boy re-enrollment. The father thanked them, said with a difficult face: "The main thing is that he does not want to study, moreover, I do not have much money for him is not?" At this time, the boy was in tears, looking at Guo Liang and Lv Na, whispered: "I want to go to school ah, I regretted it a long time ago, now I really want to go to school!" Lv Na's heart was sore, and she said to the boy's father, "Uncle, you can let him go to school. I'm going to work soon, I'll take care of the money." When Guo Liang heard this, he interjected, "Yes, yes, I'll take care of the money." Luna gave Guo Liang a blank look, and Guo Liang hurriedly silenced himself. The time. After figuring it out, she and her friends organized several large events. Two or three months later, the number of subscribers exceeded 50,000 people. Commercial advertisements began to come in for her WeChat subscription number. Then she set up her own company and hired three businessmen to pull ads. At present, Liu Dabai's WeChat self-media has brought her more than 20,000 net income per month.

Self-media + rice noodles = brand dream

The mobile Internet, inspired Liu Dabai's energy. She said she also thought about this business more long term. "Self-media development is also subject to constraints, I want to have my own brand in the cause." Liu Dabai thought of using self-publishing media to move into traditional industries and create her own brand. In doing self media, Liu Dabai found that Xuzhou men and women, young and old are good "drink" the bowl of rice noodles. Xuzhou people are even more interested in the meat sauce in the rice noodle soup. She found that a brand of chain rice noodle store, in Xuzhou city, there are more than 90. A lot of alleys, but also all kinds of rice noodle stores.

By chance, a friend of their own have modulation of the rice noodle recipe, and the friend's home to do the marinated chicken claws, chicken wings, pig's feet, beef is delicious, and Xuzhou people love to eat the handle meat. But the friend himself monthly income of 10,000 yuan, the catering industry is not interested.

In Liu Dabai entrepreneurial "encouragement", the friend is willing to take out the secret recipe and Liu Dabai partnership. After the site selection, decoration, selection of ingredients import channels, three "baby, baby, this side ...... side ...... shocked ...... yourself to take care of ha, I will miss you. I will miss you." This is her boyfriend QQ message. And this day, it happens to be May 12, 2008. Who knows, this is her boyfriend in Heilongjiang received the last text message, send time is 14:28. is when the Sichuan Wenchuan earthquake just occurred 1 minute, and boyfriend in Wenchuan. Months ago, Liu Dabai's rice noodle store finally test operation.

Self-media meets rice noodles, what chemical reaction will occur? Liu Dabai through the self-media platform, publicity and promotion, organizing activities such as tasting, to attract the first batch of diners. "Publicity can only attract once, good word of mouth is our purpose." Liu Dabai said that many friends who came to the store to eat, took the initiative to send pictures of her family's rice noodles to the circle of friends, recommended to friends. She was also given the title of "rice noodle Shi Shi" by many foodies.

Yesterday, the tall, good-looking, fair-skinned, long-haired beautiful boss, personally cook a bowl of meat meat rice noodles. For how to recognize the quality of rice noodles, this 90-year-old girl said a lot. But it's better to taste it for yourself. A mouthful of broth immediately fills your teeth with the fresh flavor of chicken soup. The secret pork is not only chewy, but also full of flavor, which makes people savor it.

The secret flavor, clean environment, healthy ingredients, Liu Dabai said, these are the most basic adherence to her catering. She said she believes that with the spreading power of the self media, her rice noodle store will grow bigger and bigger. She said the two-story rice noodle store is the first step toward her dream of a brand chain. After three months, Liu Dabai's rice noodle store's daily sales volume is more than a few hundred bowls, and her personal monthly net income of two this matter is pressed in Yao's heart. Until the day when Zhang Zhenze brought Yao Yao to go home, Yao saw an obese and rich woman with a surprised face, hugged Zhang Zhenze and yelled: "Ze Ze, you are back. Mommy missed you to death!" Only then did Yao turnip cry out in shame. It turned out that this woman was the same "rich woman" that she had seen when she followed Zhen Ze last time! The woman was the "rich woman" she saw when she followed Zhenze last time.

Liu Dabai believes that in this era of self-media, everyone is connected to the base, young people, as long as you find the right direction, adhere to, will certainly also achieve their own career.

Little girl