The confrontation between the old and the new car-making forces: what martial arts can we talk about by robbing the intelligent "battlefield"?

In the early days of the vigorous development of new energy vehicles, a number of "back waves" in the automobile industry, such as Tesla and Weilai, were born, and some "new faces" have joined in so far.

At first, not many people were optimistic about Houlang. Because of many problems such as manufacturing qualification and capital, it was dubbed by netizens as PPT to build a car. But today, many new car-making forces have made great achievements, even surpassing many traditional car companies in sales.

Compared with these traditional car companies, the brand influence and popularity of new car companies are not as good as these traditional car companies. Under such conditions, why can their sales keep ahead?

Automatic driving is the core function of smart cars. Tesla is the first brand with "autonomous driving" as its selling point. 20 15, 10, its models have realized the function of automatic assisted driving. At that time, the functions of traditional car companies were limited to emergency assistance.

Although the automatic driving of traditional car companies has made great progress, it can basically support L2-level auxiliary driving function, but compared with the new forces of car making, it is still lacking in function. Let's take GAC New Energy and Weilai Automobile as examples. In order to complete the automatic assisted driving function, the chip plays a vital role, and both Weilai ES8 and GAC Aian LX have chosen Mobileye? EyeQ4？ Visual chip, but functionally, Weilai ES8 can automatically enter the ramp at high speed and is not open to the public at present.

In addition to the automatic assisted driving function, it is also important to master the core technology. Earlier, Wei Wu, director of the Mechanical Equipment Division of the Industrial Development Department of the National Development and Reform Commission, said at the Intelligent Drive Chip Industry Development Forum: The core technology must be in your own hands, and the technology should be in your own hands like grain. Technology can't be bought, it won't be discussed, and it won't come.

Not long ago, Zero One released the first automotive AI intelligent driving chip with completely independent intellectual property rights in China-"Lingxin 0 1", while traditional car companies are still in the R&D center.

At first, vehicle control was mainly based on buttons, but with the development of the times, voice control systems have also been popularized, making it more convenient to control vehicles. However, at present, the traditional voice control system of car companies is still at the most basic level, and it can only control basic functions such as navigation, telephone and air conditioning through the main driver. Xpeng Motors has previously released full-scene voice, which can support continuous dialogue, visual speech, semantic interruption, dual-tone zone lock and other voice interaction functions.

Among them, the "continuous dialogue" function can support the continuous dialogue after waking up Xiao P once, and Xiao P can easily distinguish valid instructions from invalid instructions in the waiting state without random reply; The "dual-tone zone lock" function supports the driver to wake up and listen to the driver's command, without interference from other seats, which greatly improves the convenience of human-computer voice interaction.

In addition, compared with the cold voice control of traditional car companies, the voice interaction of some new car-making forces is more temperature-sensitive. For example, Weilai Automobile and Nezha Automobile are equipped with robot models on the center console, in which the NOMI of Weilai can display at least 90+ groups of expressions, involving navigation, music, jokes, seat massage, naming and other scenes.

At present, the OTA upgrade of automobiles is mainly divided into FOTA and SOTA. Traditional automobile enterprises mostly use SOTA to upgrade, which can only upgrade multimedia systems and change the operation interface, theme and other contents. If the vehicle needs to be upgraded and repaired by recalling when a software failure occurs, it is understood that GM recalled 1 10,000 vehicles due to steering software error, Honda recalled 232,000 vehicles due to rearview camera error, and Toyota recalled 2.4 million related vehicles due to software failure.

On the other hand, the FOTA upgrade used by most new car-making forces can change the automobile control system, management system and performance in a deeper level. For example, Tesla Model3 has a braking distance of 46.3 meters, which is not excellent in its class, but Tesla upgraded the model through FOTA Airlines. The braking distance of 3 is shortened by nearly 20 feet (about 6 meters). In addition, Tesla has upgraded the model through FOTA? The peak output power of S is increased by 50 horsepower. Compared with the traditional upgrade method of car companies, FOTA not only saves costs, but also improves the convenience of car owners.

In the wave of "new four modernizations" of automobiles in recent years, the "attributes" and "definitions" of automobiles have changed, and people's cognition of buying cars has long been biased from performance to intelligence. Li Bin, CEO of Weilai Automobile, once said that the future car must be a smart car and a pure electric car.

From the current point of view, the new force of making cars has been ahead of traditional car companies in terms of vehicle intelligence. However, traditional car companies have also begun to transform around intelligence and networking. For example, BMW Group once said that the future trend of automobile industry is electrification and digitalization, and China is the most suitable place to develop new energy automobile industry. On April 17, BMW announced the opening of its self-driving R&D center and its 1800-person luxury team.

Chery also announced the smart car strategy named "Lion" on April 1 1.

On July 20th, Great Wall Motor blew the horn of digital transformation, released three major technology brands of "lemon, tank and coffee intelligence", and announced the transformation from China automobile manufacturing enterprises to global travel technology companies.

Toyota has set up a global investment fund with a total amount of $800 million. The capital is used to support the research and development of driverless, automation and artificial intelligence.

It can be seen from these that the war of automobile intelligence has just begun. After the successful transformation of traditional automobile enterprises in the future, it is still unknown whether the new forces of making cars can continue to lead.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.