What is the slogan of the torch relay of Beijing Olympic Games?

Beijing 2008 Olympic Torch Relay Theme: Harmonious Journey

"Harmony" embodies China's traditional culture's thought of pursuing physical and mental harmony, interpersonal harmony and harmony between man and nature, and embodies the development concept of contemporary China. It is highly consistent with the spirit of "let sports serve the harmonious development of mankind to promote the development of a peaceful society that safeguards personal dignity", and highly summarizes the hosting concept of "Green Olympics, High-tech Olympics and People's Olympics" and the profound connotation of the theme of "One World, One Dream".

Beijing 2008 Olympic torch relay slogan: ignite passion, pass on dreams.

First, full of passion and emotion, the verbs "light" and "pass" fully reflect the characteristics of the torch relay; Second, it embodies the Olympic spirit and the idea of hosting the Beijing Olympic Games, which is related to the theme slogan of "One World, One Dream" and reflects the consistency of information dissemination of the Beijing Olympic Games; Third, the sentences are short, catchy and infectious.

The English translation of "ignite passion and share dreams" embodies the original intention of the Chinese slogan, and translates "passing dreams" into "sharing dreams". From the perspective of English expression and habits, "igniting passion" expresses the dream and desire to let the Olympic flame ignite our hearts and enjoy Olympic friendship, peace and harmony.

The design of the torch relay logo of Beijing 2008 Olympic Games is inspired by the concept of "Fire Phoenix", and the main body is the image of two people running together with the Olympic flame. Phoenix is the king of birds in the ancient legend of China, the representative of good fortune and eternal life, and the symbol of nobility and beauty. Taking the image of Phoenix as the symbol of the torch relay symbolizes that the auspicious and beautiful wishes of the Beijing Olympic Games will be spread all over China and brought to the world through the torch relay.

The Olympic torch is a hand-held torch approved by the International Olympic Committee to burn the Olympic flame. The Olympic torch is the carrier of the Olympic flame. From the 11Olympic Games in 1936, every Olympic Games has produced a torch that embodies the cultural characteristics of the host country and meets the high-tech requirements, and has become an important legacy of the Olympic Movement.

The torch of Beijing Olympic Games is 72 cm long and weighs 985 grams. Combustion time15min, flame height 25-30 cm at zero wind speed. It can be recognized and photographed in strong light and sunlight. In terms of technology, one-step forming technology of conical surface and aluminum etching coloring technology are adopted. The fuel is propane, which meets the requirements of environmental protection. The torch shape is made of recyclable and environmentally friendly materials.

Artistic and Technical Features of Beijing Olympic Torch

The torch of Beijing Olympic Games was inspired by the "auspicious clouds" pattern of "origin and harmony". The cultural concept of Xiangyun has a time span of several thousand years in China, and it is a representative cultural symbol of China. The design of the torch was inspired by the traditional paper roll in China. Paper is one of the four great inventions in China and spread to the west through the Silk Road. Human civilization spread with the appearance of paper. The application of lacquer red, which originated in the Han Dynasty, on the torch makes it obviously different from the torch design of previous Olympic Games. The contrasting colors of red and silver produce striking visual effects, which is beneficial to various forms of media communication. The torch is divided into upper and lower parts, the auspicious cloud pattern and the three-dimensional relief process design make the whole torch elegant and gorgeous, with rich connotations.

The torch of Beijing Olympic Games has reached a new technical height in terms of combustion stability and adaptability to the external environment, and it can keep burning under the conditions of strong wind with a speed of 65 kilometers per hour and 50 mm rainstorm. In terms of technology, it is designed with light and high-quality aluminum alloy and hollow plastic parts, which is very lightweight. The lower part is sprayed with high-touch plastic paint, which feels comfortable and is not easy to slip. The torch of Beijing Olympic Games is a product independently designed and developed by China, which has complete intellectual property rights.

The fuel used for the torch of the Beijing Olympic Games is propane, which is a low-cost common fuel.

Research and development process of torch design for Beijing Olympic Games

The design, research and planning of the Beijing Olympic torch began in August 2005. Combined with the idea of hosting Beijing Olympic Games, the torch design concept, design requirements and creative methods are determined by analyzing the torch design experience of previous Olympic Games. According to the characteristics of torch industrial design, in order to realize the perfect combination of art and technology, with the approval of Beijing Olympic Organizing Committee, the creative mode of torch design is determined, which focuses on artistic modeling, and combines synchronous collection of combustion technology and industrial design, public collection and directional commissioned creation.

On February 6th, 2005, BOCOG held a press conference to solicit the torch design scheme from the public. By February 28th, 2006, BOCOG * * had received 847 entries from design institutions and designers at home and abroad, including 388 valid entries.

After the preliminary evaluation and re-evaluation of the submitted works by the Beijing Olympic Torch Design Solicitation Committee, according to the provisions of the evaluation procedure, three works were selected and submitted to the BOCOG Executive Committee for consideration. From June to August, 2006, according to the principle of selecting the best artistic design and technical design scheme, the BOCOG Executive Committee decided that the shape of the torch "Xiangyun" designed by Lenovo (Beijing) Co., Ltd. was the artistic design scheme of Beijing 2008 Olympic Games, and the torch internal combustion system designed and developed by Aerospace Science and Industry Group was the technical scheme of Beijing 2008 Olympic Games. With the assistance of Lenovo (Beijing) Co., Ltd., it was determined that Aerospace Science and Industry Group completed the production of torch samples combining torch modeling and combustion system, forming a complete design of the torch for the Beijing 2008 Olympic Games, which was approved by the International Olympic Committee on June 5438+ 10.

Beijing 2008 Olympic torch relay graphics are one of the important image landscape elements of Beijing 2008 Olympic torch relay. Together with the torch relay logo, torch relay color, torch relay font and torch relay slogan, it constitutes the image and landscape foundation of the torch relay of Beijing 2008 Olympic Games. These elements will be applied to the landscape design of the torch relay, including the torch relay clothing, torch relay motorcade, torch relay publicity materials and the urban landscape design of the provinces, autonomous regions and municipalities directly under the central government through which the torch relay passes. Create a unique visual image of the torch relay of Beijing 2008 Olympic Games, spread China culture and torch relay theme, create a torch relay operation environment and a festive atmosphere of the city, set off the purity and sacredness of the Olympic flame, inspire torchbearers and runners, and enhance people's experience of the torch relay of Beijing 2008 Olympic Games. At the same time, it provides a visual background for the recording and dissemination of the torch relay in Beijing 2008 Olympic Games, and spreads the wonderful pictures of the torch relay to all parts of the world.

Graphic design concept of torch relay for Beijing Olympic Games

Phoenix is the king of birds, and the five elements belong to fire. It is the spirit of fire, and the rising phoenix is the totem of fire. Legend has it that "the phoenix is nirvana and reborn", and the phoenix is also a spiritual symbol of human self-improvement. Since ancient times, "Phoenix", like "Dragon", has been a traditional totem for China people to pray and hope. Phoenix has left a deep mark in the history of Chinese civilization, and the auspicious feeling and hope it represents have always been accompanied by people's daily life.

Visual creativity: enthusiasm, vitality, culture, celebration. This Olympic Games follows the concept of "People's Olympics", shows the enthusiasm of China people to welcome and bless the world, embodies the vitality and passion of the Olympic Movement, and shows the long-standing historical and cultural characteristics of China by modern means. According to this design concept, our ultimate goal is to take the basic values of the Olympic Games as the leading factor, take the cultural characteristics of the host country and city as the cornerstone of visual design, and build the core graphic of the Olympic Games with unique China humanistic color and vitality with innovative spirit.

The torch relay pattern is based on the core pattern of Beijing 2008 Olympic Games and the traditional phoenix pattern of China. The torch relay graphics skillfully combine auspicious clouds with phoenix patterns, which are both real and illusory. Modern design techniques are used to express the unique grand realm of China traditional art, which combines rigidity with softness, is subtle and elegant, and is unique. Surrounded by Feng Yi and Xiangyun, Fire Phoenix brings auspicious and peaceful hope to all parts of the world, which is the core connotation of the torch relay graphic.