How to transform the food industry from a point merchant to a noodle merchant

The food industry in internet plus has become a trend. According to Prospective Industry Research Institute's "20 16-202 1 Internet Special Consultation Report on Opportunities, Challenges and Countermeasures of Food Industry in China", the food industry is the pillar industry of the national economy and the basic industry to protect people's livelihood. Statistics show that since 1996, China's food industry has been ranked first in all industrial sectors for 19 years, with an output value of 20 14 10.89 trillion yuan, accounting for 17. 1% of GDP.

However, in the past three years, the growth rate of the food industry in China has dropped rapidly and dramatically, which made all parties unexpected. In 20 14, the main business income of food industrial enterprises above designated size 10.89 trillion yuan, up 8.0% year-on-year, and the growth rate dropped by 5.9 percentage points. The total profit was 75.81.46 billion yuan, up by 1.2% year-on-year, and the growth rate dropped by 1.2 percentage points.

With the transformation of social sales model and sales channels, the food industry is also undergoing fundamental new changes, and some bottlenecks have also been encountered on the road of reform. How to solve the bottleneck of food industry development? Relying on the national strategy of "internet plus", we will vigorously develop food e-commerce.

"Product innovation is the basis for changing the industry. With the current model in internet plus, we can reform the channels and sales models, and the traditional food retail industry has reached an era of urgent need for change. "

Most importantly, food safety is always the foundation. The "food industry portal" relies on big data based on the Internet to control the entire industrial chain, from raw materials to production, to warehousing, to logistics, to sales and so on. To ensure food quality and safety. "internet plus" food, what remains unchanged is the food itself, and what changes is the whole industrial chain.