Traditional Culture Encyclopedia - Traditional culture - Common methods of mooncake packaging design

Common methods of mooncake packaging design

Usually after eating moon cakes, their packaging is useless and most of them will be thrown away. If packaging is given more functions when designing, people can keep the packaging for other purposes after eating moon cakes, such as designing the packaging into a candy box, so that the packaging can be used as a candy box alone after eating moon cakes.

Second, packaging materials can be transplanted and spliced.

There are many materials that can be used as mooncake packaging, such as wood, paper, plastic, metal and so on. It is often used in the packaging design of moon cakes in China. Different materials have different characteristics and can be made into different shapes. Design can be combined with the characteristics of various materials, which will give people different feelings.

Third, design a meaningful shape.

Today, moon cakes have become a way for people to express their feelings, usually with good intentions. Therefore, the designed packaging can work hard on modeling and directly express people's wishes with modeling, for example, it can be designed into a heart shape, which can be said to be very straightforward.

Fourth, a combination of various ways can be used.

This includes two aspects: first, it can be combined with modeling, and second, it can be combined with function. The combination of modeling can adopt the combination of plane mode and vertical mode. For example, a square box is used for the outer packaging, and then a fan-shaped box is used inside to form a circle. The combination of functions can make each independent package have its own function and can be combined to play a certain role.

All the above methods can be used in the packaging design of China moon cakes. It should be noted that the market demand, consumers' preferences and how to reflect its connotation should be considered in the design.