Internet era,? Traditional brick-and-mortar stores to successfully transform how to follow the trend?

The traditional brick-and-mortar stores to successfully transform to adapt to the requirements of the business community in the era of the mobile Internet is not as simple as opening a store on Taobao or doing business on WeChat. These are the transformation of the "skin". The Internet era, how to follow the trend?

The Internet is getting closer and closer to our lives. We talk about the Internet every day, but you really understand the Internet? In order to really understand the Internet, we must first understand a few key features of the Internet:

01 Online

4G era, WIFI has been popularized, the vast majority of cell phone customers who want to be online can be online at any time. Mobile Internet will become the main theme of the next decade or even longer. So consumers get all kinds of information (good news and bad news) faster, more current and more informative, especially for the younger generation, the Internet has become the primary source of access to all kinds of information, and all kinds of strategies, comments and analysis can be found at any time. Before the Internet era, due to a variety of historical reasons, the average person had relatively few channels to obtain information, the timeliness is not enough, do not dare to hope for the collision of different views.

02 Niche

As China's consumption level continues to rise, the Chinese market has entered a phase of niche consumption, where consumer demand is beginning to disperse, and the unified market structure is beginning to diverge. The Internet has played a catalytic role in this process, no matter how specific your needs are, no matter what kind of product you want, you can almost always find it on Taobao. It can be said that niche thinking is a prerequisite for modern marketing. If you don't understand the concept of niche, you can't talk about marketing. From this dimension, China's niche era is 30 years later than that of the United States.

03 Transparency

Over the past few years, the tacit understanding between traditional media and big business has not weakened with each other due to advertising partnerships. The media greeted big corporations before they exposed their problems, in the name of inspections, but in reality it was a PR opportunity for the corporations, so many problems were suppressed.

But in the age of the Internet, everything has changed, and the relationship between buying and selling has normalized. Chinese consumers are starting to enjoy the same treatment as developed countries and are starting to have a voice. With the continuous development of science and technology, the Internet is subverting every corner of society. Under the background of Internet+, the marketing model is also undergoing great changes, and the development of enterprises is facing new opportunities and challenges. Traditional enterprises have realized the importance of enhancing competitiveness while studying and learning from Internet thinking. How to realize the transformation of the Internet, the most important thing is to change the marketing model.

How do traditional enterprises upgrade and transform?

① Start from the customer, use the Internet to change the relationship between the enterprise and the customer. Traditional enterprises need to use the Internet to reconstruct a set of real customer-centric, customer information symmetry, zero distance marketing service system.

② Build a data-centric platform to rebuild the value chain of your industry. Traditional enterprises need to build a data-centric ecosystem and platform in the market segment to reconstruct the value chain of this market segment. These two are important.

③ Transform thinking, learn to use Internet resources for innovation. This is what many traditional enterprises tend to ignore. Many traditional enterprises in the organization unchanged, not innovative in thinking. Even in the traditional system organization, the best technology and business model is useless. With the new thinking of the Internet to look at existing resources, on the basis of which innovation is the new way to play the Internet.

The rapid development of the Internet seems to have surprised many traditional enterprises, but this is the general trend. How to effectively use the Internet resources is the key to success. Traditional enterprises to transform the success of the mobile Internet era to adapt to the requirements of the business community, and not Taobao store or do WeChat business so simple, these are only the transformation of the "skin". The core essence of successful transformation is that traditional enterprises must have Internet thinking.