Basic information of online marketing:

In China, network marketing started late, and it was not tried by China enterprises until 1996. According to media reports: 1996, Li Hongru, a farmer from Qingzhou, Shandong Province, opened an online flower shop for the first time, with an annual sales income of 9.5 million yuan and customers all over the country, but the company has no salesmen; During the period of 1997, Wuxi Cygnet in Jiangsu released the information of cooperative production of dishwashers to eight large washing machine manufacturers around the world through the Internet, and finally determined ariston as a partner and signed a contract of 29.8 million yuan; Haier Group exported 3,000 refrigerated refrigerators to Ireland on 1997 via the Internet. By May 12 and 1999, the company had published information 1 1298 times through the Internet, and received and processed more than 3,600 emails from users, with the average number of visits ranging from 1998. Many commercial enterprises in Beijing, Shanghai and Guangzhou have also set up virtual stores online, and the number of online stores in China has reached about 65,438+000. China Online Marketing Network is the first online marketing information portal, which provides rich online marketing information resources.

Network marketing has been adopted by enterprises in China, and various network marketing activities, such as network research, network advertising, network distribution and network service, actively participate in the production and operation of enterprises. Statistics from the National Information Center show that at present, more than 80,000 enterprises in China have joined the Internet and participated in online marketing. Among them, computer industry, communication industry and financial industry are relatively common, accounting for 34%, communication industry is 23%, financial industry is 1 1%, and others are 32%.

China's Internet Marketing

At present, the research on the overall system and method of network marketing in China is not perfect. From the practical point of view, online marketing still stays at the level of promoting sales. Network marketing has not yet become a recognized discipline, so the understanding of it will be different. There are several views on network marketing, which are often translated as "network marketing"

Network marketing: Network marketing refers to the marketing activities conducted on the Internet.

Network marketing: Network marketing refers to the marketing activities conducted on the Internet. The network here not only refers to the Internet, but also includes telephone networks and value-added networks.

Online marketing: online marketing or online marketing refers to online marketing with the help of online network.

E-marketing: E-marketing or E-marketing refers to the marketing activities carried out through the Internet, Intranet and Extranet.

Network marketing: Virtual marketing or computer digital marketing refers to the marketing method with the help of online network, computer communication and digital interactive media.

Therefore, network marketing is actually a new marketing method, which realizes remote interactive marketing with the help of new communication technology. The rise of SNS marketing strategy 20 10

As the most popular SNS social networking sites, Renren.com and Kaixin.com have made a blockbuster and developed rapidly in the past two years. SNS marketing has also developed rapidly and become a upstart in network marketing. What are the ways of SNS marketing? How valuable is it? Today, we will take a look at SNS marketing. In 2009, the whole people stole vegetables and let the public know about Renren.com and Kaixin.com. These two social networking sites have a huge user base among students and young white-collar workers. With the popularity of game applications such as Happy Farm, people have discovered new opportunities for online marketing of social networking sites. SNS marketing mainly has the following ways:

First, implant the game. At present, many companies have implanted their products and advertisements into App games. For example, Yili Milk successfully implanted nutritious and soothing milk into everyone's restaurant games, and Wang Laoji even developed "Wang Laoji Manor" and "Tropicana" into a sunny pasture. Through Tropicana Orchard, users can deeply understand their production process, promote their products with various tastes, and let them know their products step by step while playing games. There are also many companies, such as Intel and COFCO, which aim at social networking games as a very good marketing platform and develop games related to their products and services.

Second, create a public home page. Since Renren.com has developed a public homepage, many celebrities, media and enterprises have joined it, and users can become their fans and friends and pay attention to its trends. This is to cultivate deep user groups. On the one hand, it can expand its influence, on the other hand, it can attract more users through word-of-mouth communication among users and deepen user stickiness. Well-known companies such as Nokia and Hewlett-Packard have opened their own public homepages.

Third, banner advertising. As students and young white-collar workers active in Renren.com and Kaixin.com are the most important customers of electronic products and online stores, they provide enterprises with the most accurate marketing objectives. Enterprises such as Vanke Eslite have placed advertisements on it.

Fourth, organize naming activities. There are also various activities organized by Renren.com, which are generally public welfare activities, so that a large number of people can gather. There are many other ways of SNS marketing, among which the above are more effective.

SNS social networking sites are in full swing, so it seems that SNS marketing is still promising at present, because SNS marketing has the following advantages: 1. Accurate target users. Because the user base of SNS website is relatively fixed, and you can master detailed user information, you can reach the target users effectively to the maximum extent, and you can achieve your goals to the maximum extent whether it is advertising or promotion.

2. Huge user base, page views and viscosity. After two years of development, SNS websites, especially in Renren.com and Kaixin.com, have a huge user base in China, with a particularly high viscosity and many active users, which is a huge resource. User base is the basis of marketing, and SNS marketing is very good and powerful.

3. Strong word-of-mouth marketing, fast communication and high efficiency. The social circle based on the relationship between friends and classmates can form a huge word-of-mouth marketing place, the news spreads quickly and the marketing effect is easier to achieve. 20 10 broke out the subversive network marketing concept.

Founder Zheng Junya believes that enterprises should jump out of this ordinary level, take high-end business planning as the guide, break through the conventional online marketing methods, and create a unique, novel, creative, attractive and lasting subversive online marketing method, so that the company can become famous overnight and its products will sell well one day.

There are only two kinds of sales in the world, one is promotion and the other is promotion. There are only two kinds of businessmen in the world, one is a businessman and the other is a businessman. To do a good job in network marketing, there are four stages. First, give birth to a child, that is, build a network platform; Second, let children grow up, that is, make their own websites and platforms bigger; Third, let children go out, that is, promote their own websites; Fourth, let children learn to make money, that is, design an online profit model to achieve long-term profit.

There will be no simple traditional industries or simple network industries in China in the future. There will only be one industry called Internet! An industry that combines network and tradition!

The internet is like a woman, and traditional industries are like men. Men in traditional industries should not consider becoming women, but how to marry women on the internet. Many enterprises are thinking about how to do network marketing well. In fact, the basic knowledge of network marketing has been taught in primary schools for six years.

"Pony Crossing the River" tells us that to do network marketing, we should not be superstitious about the experience shared by the so-called Internet giants or small and medium-sized webmasters, but should proceed from reality and find the right entry point.

Cao Chong Elephant told us that to do online marketing, we must learn asymmetric innovation and make good use of those seemingly worthless websites.

"Crows looking for water to drink" tells us that to do network marketing, we must unite the power of small and medium-sized websites and find our own network stone.

"Waiting for the Rabbit" tells us that to do online marketing, we must learn to create an atmosphere and win the world by attracting sales.

"Borrowing an Arrow from a Grass Boat" tells us that to do online marketing, we must borrow money from a third party to benefit the third party.

"Carving a boat for a sword" tells us that to do online marketing, we must keep pace with the times and improvise.

Looking at the sky from a well tells us that to do online marketing, we must jump out of our own website and embrace the blue sky of cloud computing.

Excerpts from Zheng Junya's subversive marketing

1, "What do you think of the Internet today?" I tell you, the answer is only eight words: unlimited business opportunities and slim success.

2. Throughout the world, the Internet has three characteristics: First, it is very good and very powerful; Second, it is very yellow and violent; Third, it's silly and naive.

3. Is online marketing keyword optimization? Is online marketing just mass mailing? Is online marketing just about writing a good sales letter? Is network marketing just writing soft articles and building fish ponds for customers? Oh, no!

4. Today's Internet, such as the Spring and Autumn Period, is a scuffle between networks; The next ten years will be like the Warring States Period.

Today's Internet is self-deceiving. Many websites claim to be the largest in the world and the largest in the country, and they all charge sky-high advertising fees!

6. There are only two kinds of people on the vast Internet: boring people and chatting people. Boring people know the internet but have no direction, while chatting people have direction but don't know the internet.

7. There are only three ways of online marketing, one is to walk through the front door, the other is to climb the window, and the other is to stand at the door. Paid advertising is taking the front door, which is convenient but expensive; SEO, mass advertising, and cracking loopholes are just window climbing, which is cheap but has no future; Posting blindly, drifting with the tide, is standing at the door, without cost, but meaningless.

8. The mission of network marketing is to create miracles! If it can't work miracles, it can't be called network marketing.

9. If you use traditional thinking to do online marketing, it is also called traditional marketing; However, if you use internet thinking to do traditional marketing, it can also be called network marketing.

10, we have the best network marketing opportunities! Because almost all online vendors are studying SEO, soft text, blog marketing, forum marketing and customer fish pond, we just see a huge network vacuum and business opportunities.

1 1. If you want to understand the real network marketing, you must first understand the real Internet.

12, the three realms of the internet-the first realm: the network! No dots, no lines. What is a dot? A corporate website, a blog, a post bar, a QQ, a web page and an online shop are all points. These points, if combined artistically around your brand, become a line. However, just wired is not enough! You must also connect your own line with other people's lines. Between lines, criss-crossing, the network began to form gradually.

13, net, from small net to large net. Until one day, facing the vast network, you are at a loss. At this time, the second realm of the Internet has come! You must learn to unite with the strong. Alliance, a strong alliance in the strategic plan, is the second realm of the Internet.

14, the third realm of the internet is mutual! Reciprocity! Mutual benefit! Win together! Today, most of the 3.23 million websites in China have just taken the first step and started to lose their way. Remember, if it's not mutual benefit, who wants to join hands with you?

Enterprise's network marketing must go through four stages. The first stage is the "net"! Net access, net building and net weaving. The second stage is "winding"! Find the right background and strengthen the alliance. The third stage is "camp"! Create a brand atmosphere, create an emotional atmosphere, convince people with reason, and impress people with emotion. The fourth stage is "selling"!