Examples of Secondary Communication Theory

As a public opinion and tool for artistic guidance and ideological propaganda, theory should receive active support and attention from society.

The two-level communication theory is an orthodox ideological propaganda system and public opinion tool, while the innovation diffusion theory focuses on the construction and propaganda of new ideological theories.

It can be philosophy or general theoretical creation. It pursues the timeliness and freshness of theories and information, while the two-level communication theory pursues the effectiveness and long-term nature of policy propaganda. Both have their own advantages.

Each has its own reasons and methods.

The dissemination of information and influence must rely on the media. The two-level theory emphasizes "the important role of opinion leaders, while the diffusion of innovation theory focuses more on the influence of mass communication."