What is cross-border e-commerce, what are the prospects, and what do you need to prepare for cross-border e-commerce?

Cross-border electronic commerce, also known as cross-border electronic commerce, refers to an international business activity in which transaction subjects belonging to different customs reach a deal, make payment and settlement through e-commerce platform, and deliver goods and complete the transaction through cross-border logistics.

Cross-border electronic commerce is developed on the basis of the Internet. Cyberspace is a new space relative to physical space. It is a virtual but objective world composed of websites and passwords. The unique value standards and behavior patterns in cyberspace have a profound influence on cross-border electronic commerce, which distinguishes it from the traditional trading methods and presents its own characteristics.

Second, what is the prospect of 202 1 cross-border e-commerce?

In 2020, the global epidemic, the global economy fell into depression, and all walks of life were hit hard, but often crises and opportunities coexist. According to the foreign trade export data released by the General Administration of Customs in June 5438+1October 65438+April this year, in 2020, the total import and export value of China's goods trade will be 3.2155.69 billion yuan, 2065438+. Among them, the export was 65.438+0.793264 billion yuan, a year-on-year increase of 4%; Imports 1422306 billion yuan, down 0.7% year-on-year.

As can be seen from the above data, under the impact of the epidemic in 2020, China's foreign trade import and export was obviously better than expected, and the scale of foreign trade reached a record high. So for 202 1, the prospect of cross-border e-commerce is still very good.

Third, how do novices do cross-border e-commerce?

In recent years, cross-border e-commerce is in full swing, and with the support of policies, the industry has entered a stage of rapid development. Faced with such a huge piece of fat, how can novice cross-border e-commerce sellers quickly enter this vast Wang Yang?

1. product analysis

Understand the weight, volume and size of products, estimate the logistics cost and whether the sales profit is considerable. If the product logistics cost is too high and the value is not high, it is recommended not to do it.

2. Platform analysis

At present, Amazon, Yi Bei, AliExpress and Buming, etc. It is a more stable enterprise.

Amazon: More friendly to novice sellers. The height of the store will not affect the sales of products. There is no store level, and more attention is paid to the quality of products.

EBay: The requirements for product quality are relatively high, mainly focusing on the price. In the case of the same product quality, the lower the price, the greater the advantage. The platform rules are very strict, and the requirements for timeliness are very high.

Wish: the billing speed is relatively fast, and you don't need too many operation skills. The storage is relatively simple and easy to use. The account registration rate is low, and new sellers need to pay a registration fee of $2,000; The unit price of platform customers is relatively low, and a large number of SKUs need to be uploaded.

AliExpress: Mainly for Russia, Brazil, Turkey and Eastern Europe, and its operation mode is similar to Taobao. The settlement cost is high, the customer base is mainly low-end and the customer list is low.

Buming bulk purchase: mainly aimed at the African market, the first stop is Ghana, Africa, and the backstage supports Chinese operation, providing one-stop logistics service from the beginning to the end, free overseas warehousing and multi-currency cash withdrawal.

3. Logistics Selection When choosing logistics, we must analyze logistics cost and timeliness at the same time.

Through the analysis of off-season, some sellers will take timeliness as the logistics selection standard in peak season; In the off-season, the price level is taken as the logistics selection standard. This method is not reasonable. Everyone still needs to fully consider the logistics cost and timeliness. It is suggested to know which international airport the main international flights take off from. The more flights in natural cities, the greater the advantages.

According to the platform analysis, whether to consider sending FBA if you are Amazon; If you are doing Yi Bei, Yi Bei has strict requirements on timeliness. Do some small countries need to block logistics? For AliExpress, the platform is not strict with timeliness, and accounting for logistics costs is the key; If you really want to, I hope you are more interested in the quantity and timeliness of logistics tracking. Buming is responsible for head/tail logistics, and there are free overseas warehouses, which are very suitable for novice Xiaobai.

Fourth, to do cross-border e-commerce, you need to have the following points.

1. Prepare registration materials for cross-border e-commerce platforms and apply for stores.

2. Understand the operating rules of the registration platform and know what the red line of the platform is.

3. Prepare products:

1) Boutique mode: make good preparations for product selection, find your own suppliers, and then find international logistics to prepare for delivery.

2) Distribution mode: You need to have an account number 1688, and then collect and translate it with the help of cross-border e-commerce ERP/ publishing tools, and then publish it to stores for sale.

4. Prepare sufficient liquidity for emergencies.