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For the traditional content-based media, which is still difficult to achieve profitability, it has practical reference significance. News payment first benefits from the arrival of the era of knowledge payment. The essence of knowledge payment is to transform knowledge into products, services and experiences and realize commercial value.

Based on the growth of residents' consumption level and the improvement of their awareness of payment, the payment mode has sprung up in recent years, and the payment rate of various content platforms such as video, music and online texts has greatly increased, and the knowledge payment platform has also developed rapidly. Content platforms such as Fen-A, Zhihu, Douban, and Weibo all launched the knowledge payment section.