Where is the traditional investment value of Pinduo?

First, Pinduoduo seems to be at a very low end, but in fact there are already fixed consumer groups. Before Pinduoduo appeared, Taobao and JD.COM had already appeared. It can even be said that the whole market has been divided into pieces, and Pinduoduo has no spare position. However, judging from the current situation, Pinduoduo has not taken the usual path and directly attracted parents and elders. Ask your parents or elders around you, they must have Pinduoduo software on their mobile phones, and they will often buy things on it, not to say how good it is, but to make it cheaper.

Second, Pinduoduo has developed from rural areas to first-and second-tier cities, and gradually surrounded the urban market. Another thing that must be said is: Pinduoduo's cleverness is that it never grabs users in first-and second-tier cities with other shopping software. At first, they positioned the software as towns and rural areas, and the main customer groups were uncles, aunts and villagers. Don't underestimate these people. These people have a lot of money in their pockets. Just because they don't want to spend it doesn't mean they don't want to spend it. As long as you see what you think is appropriate, you won't feel bad even if you spend money. Now Pinduoduo has stabilized this part of users.

Third, in fact, Pinduoduo is only a good choice for parents, but it is still not the first choice for young people. Although the current situation of Pinduo is very good and the capital is very promising, they still have a long way to go. Although the parent group is relatively large, to put it bluntly, their spending power is not as good as that of the younger generation. Therefore, if Pinduoduo wants to develop continuously or even better, it is impossible to attract the younger generation of users.

Finally: My biggest impression of Pinduoduo is that friends around me send me various links, and when I see these links, I will have a bad impression on Pinduoduo inexplicably.