Community owners-accurate customer gathering place

In the Internet era, all Internet tools are used for marketing, especially social software, which is not very helpful to marketing. But this is easier said than done. Compared with online products, consumers are more inclined to choose brands that can be seen offline. In view of this kind of psychology of consumers, we can find a marketing method through community WeChat group, and the specific operation is as follows:

0 1

Spread the stalls in the community and find the owner of the owner's WeChat group.

We need to set up a stall in the community, on the one hand, to promote products and brands, on the other hand, to help specialty stores drain. More importantly, when promoting the community, we must find the owner of the WeChat owner in the community. As we all know, the owners of residential areas have a WeChat group. Because the owners are worried about the problems of the house and need to defend their rights, each residential area has an owner WeChat group. The owner's WeChat group is difficult to enter. If there is no good communication with the group owner, even if the group owner pulls into the group, it is easy to be kicked out. Therefore, we must grasp two steps: first, let the owners pull us into the group; Second, we should communicate well with the owners and discuss their interests. It is best to give some products to the group owners for free and let them try them out.

02

Owner wechat group promotion

After entering the owner's WeChat group, you can't send hard advertisements, otherwise the owner will be very disgusted. Let WeChat owners share the process of product use, send some pictures of products and the quality after-sales service of manufacturers. And let the group owner say that if the group owner thinks this product is good, he can help you launch a preferential group purchase activity and introduce the brand salesperson's WeChat in the group. At this time, the sales staff can talk to the members of the group, talk privately with each owner in the group to promote the products, tell them the address of the specialty store, and let them go to the store to experience the products. At the same time, a new group buying group will be established, and all those who are interested in buying products will be brought into the new group buying group, so that we can bargain together and talk about products together. At this time, sales staff can launch various WeChat bargaining activities, promotional gifts and other activities, so that all owners can participate together. Consumers should not buy cheap ones, but take advantage. At this time, the manufacturer's reserve price standard is: the same price as Tmall Mall is slightly higher and consumers can accept it. After all, we are entities and trust more than online.

03

Promote community stalls again.

Because many owners don't have time to go to the store to experience, when the sales staff builds trust with all owners, they can launch on-site sales activities. Choose a weekend, the brand will once again carry out on-site promotion activities in the community, take the products to the community, let the owners experience it on the spot and sell it on the spot. In this case, many owners have live experience, some people experience it, and naturally someone will place an order, even if it is only a single order, which is also very good for the spread of a word of mouth.

In the new retail era, traditional business elements are reconstructed by using the Internet and big data, and this marketing through the owner's WeChat group is also a reconstruction process. Teacher Fan Xiaoning, one of the top ten management consultants in Shenzhen, said: "As long as the marketing direction is right, you can go to the end slowly!" And this kind of reconfigurable marketing similar to new retail is the right direction to choose.