What are the advantages of indirect distribution channels for financial marketing?

(1) help financial products widely distributed. Intermediaries in the flow of financial products at the beginning of the financial institutions connected to the end with the target customers connected to the financial product development and consumption in the variety, quantity, time and space and other aspects of the contradiction; not only is conducive to meet the needs of the target customers, but also conducive to the realization of the value of the financial products, and more financial products can be widely distributed, consolidate the existing target market, expanding the new market.

(2) Make up for the lack of financial institutions, human, financial and material strength. The intermediary purchased the financial institution's products and delivered the money, the financial institution to realize the value of the product in advance, to start a new capital cycle and production process. In addition, the middlemen also bear the costs of the sales process, but also other aspects of human and material resources, which makes up for the lack of power in the marketing of financial institutions.

(3) Indirect promotion. Customers often buy financial products only after comparison, and an intermediary usually distributes the same kind of financial products of many financial institutions, the intermediary's different introduction of similar products and publicity, the sales of financial products have a great impact. In addition, stronger intermediaries can also pay a certain amount of publicity and advertising costs, and have a certain degree of after-sales service capacity. Therefore, if financial institutions can obtain good collaboration with intermediaries, they can promote the sales of financial products and obtain timely market information from intermediaries.

(4) It is conducive to the professional collaboration between enterprises. Financial institutions production and marketing, it is difficult to effectively organize the circulation of goods, but also to develop new products scattered energy. With the collaboration of intermediaries, financial institutions can be freed from the cumbersome sales business, focus on development, concentrate on research and financial innovation, and promote professional collaboration between financial institutions in order to improve operational efficiency.