Detailed Information of Convention and Exhibition Economy

Convention and exhibition economy, refers to an economic phenomenon and economic behavior that brings direct or indirect economic and social benefits through organizing various forms of conferences and exhibitions, exhibitions and sales. Convention and exhibition economy is generally regarded as a high-income, high-profit industry. According to experts' estimation, the industry-driven coefficient of the international exhibition industry is about 1:9, i.e., if the income of the exhibition venue is 1, the related social income is 9. The convention and exhibition economy can be divided into: " ***-promoted" (e.g., Germany and Singapore), "market-driven" (e.g., France, Switzerland and Hong Kong), and "market-led" (e.g., France, Switzerland and Hong Kong). (such as France, Switzerland and Hong Kong), "association-driven" (such as Canada and Australia), " *** market-integrated" (such as the United States) four major models.

Basic Introduction Chinese name ：Meeting and Exhibition Economy Category ：Noun Object ：Meeting and Exhibition Characteristics ：Attracting Investment Definition,Role,Characteristics,Types,Sample Exhibitions,Role,China,World,Germany,North America,Africa,Asia,Oceania,Overview,Economic Belt,Book Information,Library Information,Synopsis, Definition Meeting and Exhibition Economy means economic activities triggered by the existence of the MICE activities and the trading of the MICE products and the economic activities for promoting the MICE industry. The meaning of convention and exhibition economy is the economic activities triggered by the existence of convention and exhibition activities and the trading of convention and exhibition products, as well as the economic activities triggered to promote the development of the convention and exhibition industry and the trading of convention and exhibition products. The so-called convention and exhibition economy, that is, through organizing large-scale conferences and exhibitions, brings a constant flow of business, logistics, people, capital and information, directly promotes the development of commerce and tourism, constantly creates business opportunities, attracts investment, and then stimulates the development of other industries, and forms an economic group centered on convention and exhibition activities. The conference and exhibition economy can be divided into two basic components of conference and exhibition in terms of content, and the two are mostly integrated, i.e., international conferences are mostly conference-oriented, but some commercial exhibition activities are held during the same period of the conference; while international exhibitions are mainly exhibitions, but all kinds of seminars and symposiums are also held at the same time during the period of the exhibition. The conference because of the exhibition and increase the content, with intuitive effect; and exhibition because of the conference to enhance the grade, more show its professionalism. The conference and exhibition are so complementary to each other. In foreign countries, the conference and exhibition industry and tourism, real estate industry and known as the world's "three major non-smoking industry". The conference and exhibition economy can drive the development of related industries. The conference and exhibition economy can not only create great economic benefits, but also drive the development of related industries such as transportation, tourism, catering, accommodation, communication and advertisement, etc. According to the experts' estimation, the international exhibition and conference economy can create great economic benefits, but also promote the development of related industries. According to experts' estimation, the coefficient of industrial drive of international exhibition industry is about 1:9, that is, if the income of exhibition venues is 1, the income of related industries is 9. Convention and exhibition economy Secondly, it provides a very good place for the enterprises to carry out marketing activities. In the situation of increasingly fierce competition in the market, the enterprises would like to look for the opportunity to collect market information and promote the sales of their products, and participating in conventions and exhibitions is certainly an opportunity for them. In an increasingly competitive market, enterprises are looking for opportunities to collect market information and promote product sales, and participation in conferences and exhibitions is undoubtedly an opportunity. On the one hand, by participating in conferences and exhibitions, enterprises can obtain all kinds of effective information in a timely, accurate and low-cost manner. Then, according to these information, they can implement appropriate marketing combination strategies. On the other hand, enterprises can induce or even create consumer demand through the display of products, especially new products, at exhibitions. The convention and exhibition economy can promote the development of the city The convention and exhibition economy can promote the development of the city and improve the city's popularity and reputation Characteristics Convention and exhibition economy has the following characteristics: Convention and exhibition economy I. Characteristic economic activities It is a characteristic economic activity which is different from the general economic activities; II. It can make the product get full publicity, display, its intuition, artistry, publicity can be fully reflected; three, mutual communication It can gather a large number of supply and demand sides to communicate with each other; focus on time, bulk purchases and sales; both the exchange of products, but also the communication of information Types of a comprehensive such as Canton Fair, Shanxi Province, trade exchanges this is the first time in the history of the exhibition, the exhibition is the first time in the history of the exhibition. Specialized such as the Shaanxi Yangling Agricultural Hi-Tech Expo, Wuhan International Mechanical and Electrical Products Expo Three special such as the China Art Expo, the National Talent Exchange Conference. Convention and exhibition economy in foreign countries has been *** and the real world attention, to promote economic development has played a powerful role in promoting. A foreign mayor commented, "If an international conference is held in my city, it's like having an airplane spreading dollars over my head". In China, the rapidly rising convention and exhibition economy has become the propeller and new highlight of national economic development, and has become the new landscape of many cities. Successful examples of conventions and exhibitions are enough to confirm the role of "bridge" of conventions and exhibitions and the economic benefits it generates. Exhibition Economy Sample Exhibition The first sample exhibition in the world was the Leipzig Sample Exhibition held in Leipzig, Germany in 1890. With the evolution of society and the progress of science and technology, the exhibition industry as all aspects are constantly undergoing adjustments and changes. Nowadays, when examined from the perspective of total economy and economic scale, the development of the world exhibition economy is very unbalanced in all countries of the world.　Europe is the birthplace of the world's convention and exhibition industry. After more than one hundred years of accumulation and development, the overall strength of the European convention and exhibition economy is the strongest and the largest. In this region, Germany, Italy, France and the United Kingdom are world-class exhibition industry powers. Role Promote economic development Convention and exhibition activities must play a great role in promoting economic development, mainly in the following aspects: 1, create opportunities for promoting products and building national brands, especially for the listing of new products, which is even more obvious; 2, provide a broad market space for producers, and obtain the initiative of production according to the contractual organization signed during the exhibition; 3, provide a wider range of choices for the demand side, and see a sample of the exhibition; 4, provide the right of choice for the demand side; 5, provide the right of choice for the demand side; 6, provide the right of choice for the demand side. Provide the demand side with a wider range of choices, see the sample selection, the quality of the price, reduce the procurement cost, improve the quality of procurement; 4, deepen the feelings, communication of information, promote the upgrading of products, and is conducive to the improvement of the level of enterprise management; 5, the most fundamental role is to create economic benefits, the enterprise creates efficiency, the country increases revenue, thus promoting economic development and social progress. China Since the 1980s, China's convention and exhibition economy has been increasing at an average rate of 20% per year, but compared with the developed countries, China is still in the primary stage. The world has formed famous exhibition cities such as Paris, London, Chicago, Singapore and Hong Kong. Therefore, China's exhibition economy needs to be further accelerated. Many cities in China focus on the construction of exhibition halls as city image projects, with huge investment. The exhibition halls of tens of thousands of square meters in the country have reached more than 30, and formed regional centers such as Beijing, Shanghai, Guangzhou, Wuhan and Dalian. Nanjing Exhibition Center is under construction, a project with a floor area of nearly 110,000 square meters, with 2068 international standard booths, parking 1000 cars, its dining hall can provide a one-time 10,000 people at the same time dining, after the completion of the first-class modern comprehensive exhibition hall. However, experts in the industry pointed out that large exhibition centers are launched all over the world, beyond the level of China's economic development, there is blindness, forming a waste of investment, so there is an urgent need for integrated planning and management. On the whole, convention and exhibition economy is still a sunrise industry in China, and through continuous efforts and improvement, it will certainly move from the primary stage to the mature stage, and play a powerful role in promoting the economic development and social progress of the country. Convention and Exhibition Economy China's convention and exhibition industry develops synchronously with the reform and opening up; in 1978, there were only 6 international exhibitions within the country, and 21 exhibitions abroad; in 1999, there were 694 international exhibitions within the country, and 292 exhibitions abroad; during the past 20 years, the number and scale of exhibitions have increased by dozens of times. The exhibition industry has penetrated into all economic fields, from machinery, electronics, automobiles and construction to textiles, flowers, food and furniture, and all industries have their own international professional exhibitions. Beijing and Shanghai have become the largest exhibition center cities in China. In terms of exhibition scale, Beijing is the largest in the country; in terms of the number of exhibitions, Shanghai ranks first in the country. According to statistics, China's conference and exhibition business has been increasing at an average annual rate of nearly 20%. In 1999, Beijing hosted dozens of international and domestic large-scale conferences such as the World Architects Congress and the UPU Congress. The Asian Games Village International Conference Center hosted more than 12 large-scale international conferences with more than 1,000 people in a year, and more than 30 international conferences with more than 300 or 400 people. In 1997, Shanghai's four major exhibition halls*** undertook more than 100 national and international exhibitions, and in 2001 successfully bid for the 2010 World Expo, and more than 40 well-known and influential professional and international conferences are regularly held in Shanghai every year. Many central cities and provincial capitals have built modern large-scale exhibition halls, focusing on cultivating the "convention and exhibition economy". The cities of Beijing, Shanghai and Dalian have explicitly included the convention and exhibition industry in the key urban industries and new economic growth points. The Shanghai International Expo Center, a Sino-German joint venture located in Pudong with an exhibition area of 260,000 square meters, has already begun construction. The national exhibition network centered on Beijing, Shanghai, Guangzhou, Wuhan, Shenzhen, Dalian, Shenyang and other cities has been formed. World Germany Taking Germany as an example, the prominent feature of Germany's exhibition industry is that it has the largest number of professional and international exhibitions, the largest scale, good benefits and strong strength. In terms of international trade fairs, Germany is the No.1 world exhibition power, and about 2/3 of the world famous international and professional trade fairs are hosted in Germany. About 2/3 of the world famous international and specialized trade fairs are hosted in Germany. According to the order of turnover, among the world's top ten famous exhibition companies, there are six of them are from Germany. Every year, Germany organizes more than 130 international trade fairs with 170,000 net exhibitors, of which nearly half of the exhibitors (about 48%) come from abroad. In terms of exhibition facilities, Germany also claims to be the number one world exhibition powerhouse. Germany now has 23 large-scale exhibition centers, of which, there are 8 exhibition centers with more than 100,000 square meters. The total exhibition area in Germany reaches 2.4 million square meters, and three of the four largest exhibition centers in the world are in Germany. North America The United States and Canada in North America are the rising stars of the world's exhibition industry, and nearly 10,000 exhibitions are held annually, of which about 4,300 exhibitions with a net exhibition area of more than 5,000 sq. ft. (about 460 square meters) have a net exhibition area of 500 million sq. ft. (about 46 million sq. meters), with 1.2 million exhibitors and nearly 75 million visitors. The cities hosting the most exhibitions are Las Vegas, Toronto, Chicago, New York, Orlando, Dallas, Atlanta, New Orleans, San Francisco and Boston.　Economic trade shows are gradually developing in Central and South America. It is estimated that the total exhibition economy of the whole Latin America is about 2 billion dollars. Among them, Brazil ranks first, organizing about 500 exhibitions annually with an operating income of 800 million US dollars; Argentina follows, organizing about 300 exhibitions annually with an output value of 400 million US dollars; Mexico is third, organizing about 300 exhibitions with a turnover of 250 million US dollars. In addition to these three countries, the convention and exhibition economy of other Latin American countries is very small in scale, and many countries are still in the initial stage. Africa The development of convention and exhibition economy of the whole African continent is basically similar to that of Latin America, mainly concentrated in economically developed South America and Egypt. South Africa, by virtue of its strong economic strength and radiation capacity to neighboring countries, is in a leading position in the convention and exhibition industry in the whole Southern African region. The convention and exhibition industry in North Africa is represented by Egypt, which, by virtue of its extremely favorable geographical position in connecting Asia and Europe and communicating with the markets in the Middle East and North Africa, has made rapid progress in the development of the convention and exhibition industry, and the scale of the exhibitions and the internationalization have been greatly improved, and the large-scale exhibitions held annually can reach 30. Of course, due to various conditions, large-scale exhibitions are generally concentrated in the capital city of Cairo. In addition to South Africa and Egypt, the scale of the convention and exhibition economy in the whole of West Africa and East Africa is very small, and a country basically organizes one to two exhibitions a year, and these exhibitions can not be held year-round due to the limitation of weather conditions. Asia The scale and level of the convention and exhibition economy in Asia should be said to be higher than those in Latin America and Africa, especially the scale of the convention and exhibition economy can be second only to those in Europe and America. Japan is the only country in the region whose economy has been developed, and the development level of its convention and exhibition industry is needless to say. Among the remaining countries, China and Hong Kong region in East Asia, the Arab League in West Asia and Singapore in Southeast Asia, or by virtue of its broad market and huge economic development potential, or by virtue of its developed infrastructure, higher level of development of the service industry, higher degree of international openness as well as more favorable geographical location advantages, respectively, have become the exhibition power in the region. Taking Singapore as an example, the country's exhibition industry started in the mid-1970s, which is not an early time, but Singapore *** attaches great importance to the exhibition industry, and the Singapore Convention and Exhibition Bureau and the Singapore Trade Development Board are specifically responsible for the promotion of the exhibition industry. In addition, Singapore itself has developed transportation, communication and other infrastructure, high service industry standards, high international openness and high English popularity, Singapore was headquartered in Belgium in 2000, the Federation of International Associations rated as the world's top five exhibition cities, and for 17 consecutive years to become Asia's preferred exhibition host city, held annually in exhibitions and conferences and other large-scale activities amounted to 3,200.　Compared with Singapore, Thailand, which is also located in Southeast Asia, is far behind Singapore in terms of the scale of development of its convention and exhibition economy, with only dozens of exhibitions held annually. As the economy of Southeast Asia gradually gets out of the trouble of financial crisis, the development speed of Thailand's convention and exhibition industry keeps accelerating, and the number of exhibitions held in 2000 has risen from 23 in 1998 to 63, and is expected to exceed 100 in 2001, and the total amount of convention and exhibition economy in 2000 is expected to reach 150 million U.S. dollars. Oceania Oceania is second only to Europe and the United States in the level of development of convention and exhibition economy, but the scale is smaller than that of Asia. The convention and exhibition industry in this region is mainly concentrated in Australia, where about 300 large-scale exhibitions are held every year, with more than 50,000 exhibitors and 6 million visitors. Overview Looking at the world conference and exhibition economy in the global development, we can easily see that the strength and development level of a country's conference and exhibition economy is with the country's comprehensive economic strength and the overall scale of the economy and the level of the service industry, etc., and is in a dominant position in the process of the world's conference and exhibition economy development, occupying an absolute advantage; and with the enhancement of the economic strength of the developing countries and regions, its conference and exhibition industry is also booming. Economic Belt Over the past 20 years since the reform and opening up, China's conference and exhibition industry has developed rapidly in various cities, especially in the five major conference and exhibition cities of Beijing, Shanghai, Guangzhou, Dalian and Chengdu, which are the most active, forming five conference and exhibition economic belts of the Bohai Rim, the Yangtze River Delta, the Pearl River Delta, the Northeast, and the Central and Western regions. Bohai Convention & Exhibition Economic Belt - with Beijing as the center and Tianjin, Langfang and other cities as the focus, its convention & exhibition industry has been developed early, with large scale and large quantity, high degree of specialization and internationalization, complete categories, and a concentration of famous brand exhibitions with wide radiation. Yangtze River Delta Convention and Exhibition Economic Belt - The convention and exhibition industry belt centered on Shanghai and supported by Nanjing, Hangzhou, Ningbo, Suzhou and other cities has been formed. The industrial belt has a high starting point, strong *** support, reasonable planning layout and strong trade color, which is greatly influenced by regional advantages and industrial structure and has great potential for development. Pearl River Delta Convention and Exhibition Economic Belt - with Guangzhou as the center, Canton Fair as the booster, and clusters of convention and exhibition cities such as Shenzhen, Zhuhai, Xiamen Dongguan, etc., the Convention and Exhibition Economic Belt with a high degree of internationalization and modernization, outstanding characteristics of the structure of the convention and exhibition industry, and intensive distribution of convention and exhibition territories and industries has been formed. Northeast Conference and Exhibition Economic Belt - with Dalian as the center and Shenyang, Changchun and other cities as the focus of the conference and exhibition economic belt, relying on the industrial advantages of the Northeast Industrial Base and the location advantages of Northeast Asia, it has formed brand exhibitions such as Changchun's Automobile Expo, Shenyang's Manufacturing Expo, and Dalian's Clothing Expo. Central and Western Conference and Exhibition Economic Belt - with Chengdu as the center and Chongqing, Xi'an and other cities as the focus of the conference and exhibition economic belt, through the continuous development, has formed the Western International Expo in Chengdu, Chongqing's Fair, Xi'an's East-West Fair and other brand exhibitions. Book Information Book Information Book Name: Convention and Exhibition Economy Author: Shi Guoxiang, He Xueliang Publisher: Nankai University Press Publishing House: 2008-9-1 ISBN: 9787310030095 Book: 16 Pricing: 26.00 yuan Description Convention and Exhibition Economy is a cross-industry, cross-regional comprehensive economic form formed at a certain stage of the development of the convention and exhibition industry, and is made up of the production of convention and exhibition commodities, circulation, exchange and distribution of each link, It consists of the production, circulation, exchange and distribution of exhibition commodities in all aspects of the various economic organizations and related economic activities **** with the composition of an organic whole with the inherent operating rules and mechanisms, and is centered on the exhibition industry, and other related industries as the basis for the formation of the emerging economic form. As an emerging economic form, convention and exhibition is still in the process of development and improvement, which brings great difficulties to the research. This book draws on the existing research results in this field as much as possible, together with the author's research insights, and utilizes the theoretical system and analytical model of economics to form the framework structure and supporting content of this book. The book is divided into eight chapters. The first chapter analyzes the formation and judgment criteria of the convention and exhibition economy; the second and third chapters construct the structure and operation of the convention and exhibition market from the analysis of the supply and demand of the convention and exhibition; the fourth and fifth chapters analyze the structure and benefit of the convention and exhibition industry; the sixth chapter analyzes the operation and pattern of the convention and exhibition economy from the angle of the urban economy and the regional economy; the seventh chapter discusses the problem of market failure of the convention and exhibition and its countermeasures, and the eighth chapter discusses the problem of the sustainable development of the convention and exhibition economy. Chapter 7 discusses the problem of exhibition market failure and its countermeasures, and Chapter 8 discusses the problem of sustainable development of exhibition economy.