What is RDC and what is POP? Great gods, help!

First, the concept of RDC RDC is RegionalCenter (RDC), which is an extremely important logistics operation mode in recent years.

Regional distribution center refers to the distribution center of the specific business operation of logistics companies, which generally has transportation department, information department, storage department and comprehensive department.

Second, the characteristics of RDC logistics operation RDC logistics operation mode has the following characteristics: 1.

The right of highly centralized logistics operation mode is concentrated in the headquarters, and business development and various logistics operation instructions come from the headquarters of logistics companies.

RDCs in various places are only engaged in specific logistics service operations according to the instructions of the headquarters.

2

Supporting system of RDC logistics operation mode RDC logistics operation has three supporting systems, namely warehousing system, transportation system and logistics information system.

(1) storage system

Establish an advanced warehouse management system to serve production enterprises, charge according to the stacking quantity of goods, and adopt the first-in first-out management mode with reference to international management.

Due to the socialized and specialized warehousing management mode, both the capital and utilization rate are lower than the self-built warehouses of various enterprises, and their own inventory is really reduced to zero, greatly reducing their warehousing costs.

In addition, in terms of product sales, each production enterprise can not only use RDC's distribution network to deliver the ex-factory products to consumers in the shortest time, but also speed up the circulation of products, which not only significantly improves the turnover rate of industrial capital, but also saves a lot of transportation and advertising expenses.

Due to the adoption of a reasonable mode of transportation in which multiple customers deliver goods in the same car and carry goods in the same direction, the transportation cost is greatly reduced, the actual loading rate of vehicles is greatly improved, and the overall social and economic benefits are increased.

Therefore, a very important goal of establishing RDC is to realize the specialization and socialization management of warehousing, so that enterprises can realize "zero inventory"

(2) Transportation system

As an RDC trunk system, the requirements for transportation are much higher than those of traditional transportation. The logistics center should track the whole process of goods from delivery to transportation to consignee.

A set of evaluation indicators, namely KPI(KeyperformanceInformation), is used for transportation time, cargo damage, cargo difference and cargo type.

(3) Logistics information system (IT system)

IT system is the hub for logistics center to contact RDC, which mainly includes the following technologies: 1. e-mail is the most common, convenient and low-cost information transmission system at present.

At present, all logistics companies adopt this system.

Secondly, EDI is an electronic data exchange, which is a structured data exchange between different computers according to a unified information standard.

It can simplify the procedures of trade settlement, reduce errors in information transmission, reduce communication costs and production costs when customers repeatedly modify or negotiate, and shorten the company's procurement cycle. About POP is the abbreviation of English PointOfPurchase, which means "selling point advertisement" Its main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of shops.

Her forms include outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models.

POP, often used in short-term promotion, is widely used as a low-cost and efficient advertising method because of its exaggerated humor and strong color, which can effectively attract customers' views and arouse their desire to buy.

Production forms of>& gt& gtPOP: The production forms of POP include color printing, printing and hand painting.

With the development of computer software technology, it shows beautiful and efficient advantages in artistic design and application, and can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and can receive and dial LOGO pictures from digital cameras and scanners.

Especially suitable for fast, efficient and low-cost production of selling points with large demand for POP.

Application of>& gt& gtPOP: POP is mainly used in supermarkets and various retail terminal stores. At present, most large supermarket stores are printed into a unified template, and then the artist fills in the text content according to the requirements, which is very flexible and timely.

Therefore, the general simple hand-painted POP is incompetent and must be mass-produced in a modular way.

Small and medium-sized retail stores and product stores are developing in the direction of brand chain operation. In terms of product organization structure, promotion plan, store style, etc. Many of them are operated simultaneously with brand operators and manufacturers. However, in the use of POP, many people still advocate different copywriting and provide different preferential information. Some stores even use yellow paper brush to write down posters such as "Extraordinary Good News".

This obviously does not adapt to the trend of brand operation, and perhaps brand suppliers should consider more on this point.

[Edit this paragraph] 1. Definition of POP In international trade, POP means: ProofofProct, that is, proof of goods. POP(PointOfPurchase) originally refers to a sales promotion tool at the top of a store in commercial sales. Its types are not limited, but it is mainly displayed on the shop floor, such as tags, posters, small stickers, big signs, physical models, flags and so on. , all within the scope of POP.

POP's Chinese name is also called "store-top display"

Post Office Protocol: The post office protocol (third edition of post office protocol) POP protocol allows workstations to dynamically access the mail on the server, and has now developed to the third edition, which is called POP3.

POP3 allows workstations to retrieve mail from mail servers.

POP3 transmits data messages, which can be instructions or replies.

There are many different technical supports and methods to create a distributed e-mail system: POP (post office protocol), DMSP (Hierarchical E-mail System Protocol) and IMAP (Internet Information Access Protocol).

Among them, the POP protocol is the earliest and therefore the easiest to understand. DMSP has good performance in supporting "connectionless" operation, but it is largely limited to a single application (PCmail). IMAP provides an extended set of POP and DMSP, and provides three support methods for remote mail access: offline, online and connectionless.

POP protocol supports "offline" mail processing.

The specific process is: the mail is sent to the server, and the mail client calls the mail client program to connect to the server and download all unread mail.

This offline access mode is a store-and-forward service, which sends mail from a mail server to a personal terminal machine, usually a PC or MAC.

Once the mail is sent to a PC or MAC, the mail on the mail server will be deleted.

POP3 does not support the expansion of mail on the server, and this process is completed by the more advanced IMAP4.

POP3 uses TCP as the transport protocol.