The Lebanese artifact called Elie Saab has been repeatedly recognized by celebrities and big names.

Unique "Made in Lebanon"

What is Elie Saab all about? It starts with its birthplace, Lebanon. Lebanon is in a constant state of turmoil, and the chaos makes the heart yearn for peace and stability, so the natural beauty and traditional culture of the motherland became the source of inspiration for the design.

On August 4, 2020, a massive bombing occurred in the capital city of Beirut harbor, and the headquarters buildings of two national treasures, Zuhair Murad and Elie Saab, were not spared.

In the global pandemic and domestic turmoil of the double blow did not stumble. 2020-2021Elie Saab fall and winter high fashion collection on "Beirut: Sacred Source" as the theme, the natural beauty of the hometown is the material of creation, through the embroidery form of a grass, a grass, a grass, a grass, a grass, a grass, a grass, a grass, a grass, a grass, a grass, a grass, a grass, a grass, a grass, a grass, a grass. The embroidery was incorporated into the dresses, conveying hope and rebirth.

Lebanon is located at the crossroads of Asia, Africa and Europe, and is blessed with a geographic location that brings together the cultures of the East and the West. While retaining the traditional Middle Eastern handicrafts of embroidery, it also combines the silhouettes of modern Western-style clothing. The Lebanese high-fashion brand has a distinctive identity, as each gown is the result of this East-meets-West fusion.

Lebanon's fashion scene

A colonial history of around 20 years planted the seeds of Lebanon's fashion scene, which led to the birth of Elie Saab. In the 1920s and 1940s, Lebanon was a French colony, where business and culture were heavily influenced by the West, and in the 1990s Esmod, the industry's leading design school, opened a branch in the capital, Beirut. An international fashion scene has developed through the accumulation of history and age.

The local elite also had their own preferences and requirements for the style of clothing they wore, and they preferred simple, elegant silhouettes combined with traditional handcrafted embroidery, and when the demand built up to a certain amount the high fashion dress market was formed. The market for high-end dresses was formed when demand built up. Local designers began by catering to the rich and famous of the Middle East, and then expanded into the fashion world.

About Elie Saab

Valentino tends to come to mind when you think of dreaminess and glamour, but there's glamour in Elie Saab's style too. It's just that Valentino has a more romantic and dreamy girl vibe, and Elie Saab has a kind of noble and elegant beauty.

In 1982, founder Elie Saab created the eponymous brand. It was one of the first high-fashion brands to combine modern silhouettes with traditional craftsmanship. The fluid silhouettes and large hemlines embellished with delicate and luxurious embroidery have always been the brand's most recognizable design feature, and have always been in line with the aesthetics of royalty and tycoons from all walks of life.

In 1999, Queen Rania of Jordan wore an Elie Saab gown to the King's coronation.

The Middle East from all walks of life white rich beauty in the wedding or other formal occasions, Elie Saab again contracted half of the mountain.

The brand's value extends beyond the luxury of its stunning style and celebrity power, and in 2006 joined the French Haute Couture Association, giving Elie Saab legally protected haute couture status.

The ultimate in luxury detailing

The fact that it is recognized by an international authority is a testament to the strength of the Elie Saab brand. The ultimate luxury details have determined the brand's price, often tens of millions of dresses are naturally expensive reason.

Tulle lace as a base, showing meticulous bead embroidery.

Colorful crystals embellish the dress.

Simple solid color fabrics decorated with three-dimensional flowers, rich layers highlight the exquisite workmanship also elegant style.

Silk satin texture is another great detail.

Elie Saab's gorgeous nobility has also stunned the entertainment circle, becoming the red carpet robes of various big names.

In addition to the best embroidery, bead embroidery, inlaid craft, dark gorgeous, domineering large silhouette or color collision splicing dress is also another style of the brand.

Proud Capital

Before we continue to delve into Elie Saab's high-impact, high-threshold approach, let's take a brief look at the common product lines of luxury goods: they are generally divided into vacation collections, ready-to-wear collections, and high fashion gowns. From the point of view of market audience and commerciality, the old fashion houses tend to use the first two as the main product lines for the brand's profitability, and couture dresses are only used to maintain the brand's image.

The mass-produced ready-to-wear is geared towards the mass consumer, while the high fashion dresses only the brand's super VIPs are eligible to order. Because of the narrow audience and low market demand, some of the old fashion houses have withdrawn from high fashion week because they can't sustainably make a profit.

Elie Saab's line is one of the rare ones: vacation, ready-to-wear, bridal, and couture collections are almost all dress-based. Top fabrics and top production technology and all kinds of celebrities and big names frequently "with the frame" constantly upgrade the brand's compulsion, big name luxury goods, high customization threshold height can be imagined, and high custom dress series is the brand's main profitable product line. So Elie Saab another proud capital is also clear.

More than the fashion and entertainment double contempt chain involved in the "starlet dress incident", the reason behind the brand's high tone is more worthy of further excavation. ElieSaab is a self-proclaimed brand with a halo of royalty and recognition from the international fashion community. The Lebanese high-fashion brand is a producer of dresses and a craftsman of art.