Market prospect of liquor industry in 2023

The market prospect of liquor industry in 2023 is as follows:

1, as a cultural heritage, plays a unique role in social gatherings.

As a traditional beverage with a long history and deeply loved and drunk by China people, liquor culture has a unique position in China. The production history of liquor is more than 5000 years, and it has formed a unique style in the long development process. As the basis of drinking liquor, cultural factors continue to promote the growth of liquor industry in China.

2. Maotai-flavor liquor is more and more popular.

Maotai-flavor liquor, with its high product quality, rich flavor levels and unique flavor, and excellent brewing technology, has become a new driving force for the development of liquor industry in China. Maotai-flavor liquor has become the first choice for many consumers seeking secondary high-end and high-end liquor products because of its better product quality and diversified tastes.

2023 is an important year for liquor during the "14th Five-Year Plan", and some liquor enterprises are welcoming development nodes.

Judging from the number of enterprises, liquor consumption tends to concentrate on mainstream brands and main products, and liquor industry also concentrates on brands, places of origin and culture. The crowding-out effect of intensified industry competition on weak liquor enterprises has intensified. In recent years, the rapid growth of well-known liquor enterprises, represented by Kweichow Moutai and Wuliangye, shows the centralized trend of China liquor market to some extent.

Generally speaking, the development characteristics of liquor industry in China are distinct, the number of enterprises above designated size is decreasing year by year, the trend of industry concentration is obvious, and the production and sales volume are basically decreasing year by year, reflecting the changes of market supply and demand and consumer demand.