Under the strong impact of e-commerce, physical stores are "difficult to survive". How to save yourself in 2022?

Due to the arrival of the e-commerce industry, traditional industries have suffered a lot. There are already 80 million self-employed people who have difficulties in survival. There are many reasons for this situation, such as the impact of the epidemic and the intensification of market competition. Now that it has entered 2022, how should self-employed people save themselves? They can try two methods.

The decline of physical stores Since Ma Yun founded Taobao, the e-commerce industry has been developing rapidly. Many people who want to start a business choose to open stores online. With more and more Taobao stores, people's demand for offline stores is not so much.

Online and offline goods are different. Online goods are cheaper and have various styles. People can visit many shops in an hour and browse clothes very quickly. The quality of goods in offline stores is better, the price of clothes is also expensive because of rent, labor and other costs, and it takes a long time to browse offline stores. Consumers are ordinary office workers, and their wages are not very high. They will choose to buy goods on Taobao, and the sales of offline stores will also decline.

When one industry develops, the development of another industry will definitely decline, as will physical stores. If he wants to operate well, he must have his own business philosophy and marketing methods. So how should the self-employed deal with this influence? You can try these two methods.

First, the first article of cooperation with the new social retail platform is that during 2022, self-employed individuals can cooperate with the new social retail platform. Through this platform, you can learn about the main business and clothing types operated by physical stores, people's experience of putting on clothes and their attitude towards customers, and then visitors go to offline stores to buy clothes and so on.

The specific operation method is that when a new customer comes to our store, we ask him to promote our store, publish content on various platforms to attract others' attention, and his fans will also punch in offline. In fact, this is a marketing method.

We often see all kinds of favorable comments on the online platform, and then punch in the offline stores. Shops can also invite customers to the group and distribute some discounted clothes in the group for people to buy.

Second, the second way to make the store small is to make the store small. Which offline store is the most expensive? That must be the rent. We will definitely build the store in a crowded place. These places are generally downtown, and the price of renting a house is definitely more expensive than other places.

Therefore, if the self-employed want to develop, they must change their business ideas and make their stores smaller. You can cooperate with custom manufacturers to turn a physical store into a factory experience store.

Shops can let customers customize certain clothes, and customers can communicate with them about the style, color and clothes size they want. Shops hand over the work of customizing clothes to manufacturers according to their ideas and pay them a certain amount of money. Shops raise prices and make a profit by earning the difference. Everyone should know that women don't want their clothes to collide with other people's shirts, so this business idea can also make money.

Summing up the development of the times will hinder the operation of some industries, the most serious of which is bankruptcy. Self-employed people will use the internet and the needs of customers to maintain their stores.