New Media Marketing Framework: Combination of Theory and Case

Everyone should be familiar with the marketing framework. Let's popularize the marketing framework of new media now. Marketing framework is the key embodiment of marketing thinking, and the general marketing framework includes seven points.

User history: generally purchased on Taobao, JD.COM, Jumeiyoupin and other apps.

Target users: girls.

Products and services: This series of sanitary napkins are made of non-woven fabrics, fluff pulp, polymer absorbent resin and PE film. The shelf life is three years. If you have any questions, please call after sales. If there is after-sales service, the problem can be solved.

Marketing channels can be divided into self-owned channels and other platform channels. The free channel is official website, and other platform channels are JD.COM or Taobao.

Marketing part: firstly, attract customers through selling points, 100% pure cotton surface, pure raw materials, super tender girl muscle anti-allergic care, five-layer absorption, two-layer protection and other product guarantees. Secondly, famous artists are invited to speak for them, so as to achieve the publicity effect.

Monitoring and optimization: constantly adjust and optimize products through background data and user feedback, always aiming at solving user pain points.

In short, the marketing framework is basically these. You can also make a marketing framework for your favorite products.