Why are traditional time-honored restaurants increasingly losing market?

The catering industry has been growing year after year, but time-honored brands have gradually lost their market. What have they done wrong?

1. Most of the reasons why catering companies fall behind are because they cannot keep up with consumer demand. With the growing growth of young consumers, they have become the main force of consumption in a new generation. The new round of brand rejuvenation means that old brands are facing

the biggest problem.

Previously, the "Top 10 Global Consumption Trends in 2019" released by a global market consulting company showed that today's consumers will be more "self-centered" when purchasing, and they will trust their own choices and judgments more, and

Desire for more personalized products and services.

It can be seen that adapting to the times, respecting consumers and respecting the market are the business choices of catering people.

For old brands, the rejuvenation of the brand lies in injecting fresh vitality into the brand, so as to find a buzz among young consumers and form a wider radiation effect.

Therefore, no matter in terms of image, product, or atmosphere, time-honored restaurants need to let go of the fixed mentality of waiting for customers to come to their door, expand a diverse consumer group, and cultivate potential fans in the future.

2. The products are concentrated and similar, which gives consumers the impression of a "breakfast shop" or "New Year's shopping street", which limits the development of the brand. If a restaurant wants consumers to willingly promote the brand for free, it must create a brand that is memorable.

"Hot products" that are fragrant and have endless aftertaste, because "hot products" are a powerful tool for creating brand reputation.

After creating a "hot product", it is necessary to add information value to the product, such as aesthetics, taste, story, or symbol implantation, etc., to add as much information value as possible to the product other than functions.

Just like Pepsi-Cola is a symbol of youthful vitality and Wong Lo Kat is a cultural symbol of China's rise, we must create our own brand image and reputation.

Time-honored brands are gradually losing their market, and a new generation of themed fast food is gradually occupying the market. What are their advantages?

1. Unique product taste. Lajidui is a company that mainly sells five series of flavor products: spicy, spicy, spicy, sweet and spicy, and hot and sour. In addition, there are also various braised flavors, such as chicken feet.

, duck neck, etc.

2. Ordinary and common ingredients. Ingredients are the basic ingredients of a restaurant. If uncommon ingredients are used, it is still unknown whether consumers will accept them. It is faster to use common ingredients.