Taobao live operation: the organization anchor 8 hours live script planning tutorials

Live broadcast script template

A, live broadcast room introduction

Announcer: announcer a (responsible for the announcer and control of the field), the announcer's assistant a (responsible for the fan groups, gold coins red packets, and other red packet issuance and the preparation of announcer's demonstration of the product)

tired If you are tired, you will rotate to broadcast a new introduction

1, fan benefits (including discounts and sweepstakes)

We are in the United States, and the time difference between the domestic time, you can sacrifice the time to sleep to our live room, to see everyone's support for us and the enthusiasm of the sea to buy, we will certainly try to get a favorable price to get satisfied with the goods.

Fan group:Click on the face of the live room to enter the announcer fan group, the latest activities, new previews, fans of the latest information such as big feedback, the announcer ** 24 hours a day waiting for you there.

Two, the core points of the live broadcast

1. new products of the old product linkage sales (sales are basic, improve pit production, so that more people experience our products, experience the advantages of live broadcast shopping)

2. benefits, gifts, interactive three activity boards to maintain the flow of the live broadcast room and powder Absorption (so that fans increase the user experience and improve the viscosity of the audience)

3. The announcer's heart history, backstory, product creation concept and future style (content is king, the combination of stories and products to improve the product itself, and to increase the price of shopping. For example, when introducing shoes, you must submit the technical materials and features that prepare the shoes. For example, coconut shoes, breathable fabric, BOOST bottom, Adidas expertise, world limited, today we bring you the latest color scheme, the domestic counter has not been updated, etc..

Three, the activities

1. 15:00 pm 1 yuan spike 50 yuan no threshold coupon

2. today's new offer fans, new products half price period limited to limited purchase

3. speculation playing cards to get high coupons

4. interesting quiz, starting the explosion of the cotton t-shirt specials Send

Four, the live room process script

1. 8:30 ~ 9:00 pm start, the announcer * ready to live room lens environment adjustment. Big a (partner) in the fan groups, micro Tao, circle of friends, WeChat, QQ, Weibo and other all social media to attract fans and social circle traffic into the live room. After the end of the arousal and adjustment, began to warm up the day's live broadcast

1. the day's benefits (1 yuan spike 50 yuan no threshold coupon),

2. today's new preferential fans, new products half-price period limit limited to the limited snatch

3. praise the selection of the activity description of the interesting question and answer, starting cotton t-shirt special

(attract new fans, curing the old fans)

2. 9:00 pm ~ 12:00 pm formal live broadcast, first of all, pulling the family, talk about what can be done on the weekend, such as the recent hotspots, summer outing, summer dinner and other insights, the sweetness of the announcer's work, first of all, move. Then enter the product introduction session, daily combination, which product of the sea has activities, and the domestic price difference is how big, the brand value. Activities are mainly focused on praising the draw and screen draw to attract new powder and maintain the live room for the purpose of people. Half-price offer appropriate insertion, 10:00 1 yuan second 50 yuan no threshold coupon, to prepare for the fans to buy, increase the sense of crisis of the fans.

3. 12:00 p.m. ~ 2:00 p.m., live broadcast sales of goods, inserted halfway through the announcer's history of the heart, since the beginning of the story between the fans and fans, the story between our team, as well as the adjustment of the style of the future as a focus on the creation of options and products, at this time, will be pulled into the fan base, accepting the audience fans recommended by the audience fans of the style of the audience fans involved in the store construction, focusing on pulling the group , to attract fans, the establishment of the core fan base, point with surface, customs clearance core fans

4. 2:00 pm ~ 3:00 pm, thank you for the support of the fans, thank the fans, I hope that more people pay attention to the podcast to podcasting live, about the core concept of the podcasting ** live, the direction of development in the future. For example, Rhyme LA's general manager.

Details and additional items

1. Opening:Equipment debugging try to complete the day before, now the tone of the live broadcast room is uncertain, according to the situation to increase the flexible lamps and reflective panels.1 yuan second coupon 10 pm limited to 10, a set ringtone, 10 minutes before the warm-up.

2. chants and screen draws chosen in the live room number of people, the main purpose is to stay in the audience, according to the countdown to the start of the Gold Rush, as the announcer rest and the use of remedial means of cold show.

3. Backstory:Tell the history of the two announcers' start-up, three questions, why they became announcers, what happened then, and the stories of viewers and fans they met after becoming announcers. After introducing this topic, you can start the next step, communicate with the fans

4. fan communication:Through the things that happen with the audience fans, so that the audience fans to produce **** Ming, recognizing the announcer as a person, recognize the announcer of the concept of the product, the pursuit of quality.5. after-sales service description:Through the front of the pavement, to reach the state of intimacy with the fans, to talk about our production, shipping problems. For example, the details are not perfect, slow delivery time, etc. Explain when the product arrives and why it takes a long time to wait for delivery. Increase user trust and appease feelings with specialized product knowledge. Little a can communicate with calls in real time.

6. The way forward:We are in the future sale of peripherals and more products at the same time, we hope that the audience to participate in our fan groups, listen to the needs of everyone to produce the design, style that we like, to participate in the fan groups are exclusively customized to the fans of their own nicknames and information about the product and the announcer's unique gift

5. Summary

Live broadcasting priorities

1, communicate with fans, add more viscosity center fans

2, add more ordinary viscosity fans

3, sell goods

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