What are the differences and connections between self-media and traditional media in advertising copy?

Love shopping from the media is different from the information dissemination led by professional media organizations. It is an information dissemination activity led by the general public, which has changed from the traditional "point-to-point" communication to the point-to-point communication concept. At the same time, it also refers to a way of information dissemination that provides individuals with both privacy and openness in information production, accumulation, enjoyment and dissemination.