What are common forms of online advertising? How to make good online advertising?

Banner ads - also known as "banner ads", the most commonly used ad size is 486 × 60 (or 80) pixels (pixels), Gif, Jpg and other formats to build the image file, positioned in the web page, mostly used to express the content of the ad. In the web page, mostly used to show the content of the advertisement, but also can use Java and other languages to make it interactive, with Shockwave and other plug-in tools to enhance the performance.

Button ads (Buttons) - the most commonly used button ads have four sizes, which are: 125 × 125 (square buttons), 120 × 90, 120 × 60, 88 × 31, unit: pixels (pixels). Positioned in the web page, the presentation is simpler due to the small size.

Mailing list advertising (DirectMarketing) - aka "direct mail advertising" - utilizes email lists in a website's e-newsletter service to add advertisements to daily reader subscriptions and distribute them to the appropriate email addresses. The advertisements are added to the daily subscriptions of the readers and distributed to the corresponding e-mail addresses. There are various forms of advertisements, such as banners, buttons, and text. In addition, if you use Banner ads to send, the size of the ads should not exceed 5k.

Wallpaper ads - the advertiser's advertisement is embodied in a wallpaper and arranged to be placed on a website with wallpaper content for interested people to download.

Sponsorship advertising (Sponsorships) - divided into three forms of sponsorship: 1, content sponsorship; 2, program sponsorship; 3, holiday sponsorship. Sponsorship advertising form is very diverse, advertisers can be based on their own interest in the content of the site or site program sponsorship. However, website programs refer to time-sensitive websites, such as the website for the return of Macau and the website for the World Cup. In addition, holiday sponsorship refers to the website promotion activities launched by the website in special programs.

E-mail advertising (E-mail) - the form of advertising is mainly Banner, ads are reflected in the website with free e-mail service, the ads will appear in the home page of the personal mailbox.

Contests&Promotions - Advertisers can co-organize online contests or online promotions with websites that they find interesting.

Interstitial Ads - also known as "pop-up ads" - allow advertisers to select their favorite site or section and insert a new window to display an ad before the site or section appears.

Interactive Games - advertisements can appear at any time at the beginning, middle and end of a page game. And according to the advertiser's product requirements can be tailored to the advertiser's own product interactive game ads. There are various forms of advertisements. For example, in the Christmas interactive game greeting card, after enjoying the whole greeting card, the advertisement will serve as the end page of the whole game greeting card

How to do it well

Firstly, you should make clear the purpose of the advertisement, whether it is to publicize your brand/product or to promote your online business. Choose different types of online ads according to the purpose. If it is to publicize the brand, it should be advertised in the comprehensive portal or industry portal which has a large number of visitors, high reputation, and the visitor group is in line with the target consumers; if it is for the promotion of a certain product or channel construction, it is appropriate to advertise in the industry portal; and if it is to promote the online business, it is appropriate to buy the keyword rankings in the search engine to realize the precise online advertising.

Second, determine the cost budget. The cost difference between different types of online advertising and website platforms is very large, Sina, QQ and other sites in the tens of thousands of daily advertising costs to hundreds of thousands of small professional portal prices in the thousands to tens of thousands of search keyword rankings are generally charged on a per-click basis, the cost of each click ranges from 0.3 to a few dollars, the advertising alliance is relatively inexpensive, but the placement of the site is mostly a personal website, the credibility is not high. For their own promotional purposes, choose the best cost-effective form of advertising, to determine a reasonable cost budget.

Thirdly, develop a placement strategy. Is it placed on a website, or multiple websites? Is a single advertisement display, or specialize in the establishment of promotional websites? What is the best time to put the time period? How to control the consumption of advertising costs? How to adjust the advertisement when the effect is not good? Whether you need specialized customer service staff to deal with visitors to the consultation and other issues need to be made beforehand program.

Fifth, the implementation of online advertising. The operation of advertising is generally completed by the website, some platforms such as advertising alliances, search engine keyword advertising to provide customers with the operation of the background, so that it is easier to control the advertising process. Before the placement, the operator needs to understand the operation steps in detail, and find problems in time.

Sixth, the network advertising effect monitoring. The effect of network advertising in the end how, need to monitor the relevant data and later analysis. Generally mainly monitor the display volume of advertising, clicks, the average number of pages visited, geographical distribution and so on. According to these data to evaluate the effectiveness of advertising, improve advertising strategy, so as to facilitate the next placement reference.