What are some of the marketing options for hotels? The following are a variety of new marketing concepts for hotels (a)

With the growing severity of global environmental problems and the vigorous emergence of the green movement, marketing how to adapt to the needs of the sustainable development of human society has become a pressing issue. Hotel green marketing is to comply with the protection of the environment, against pollution, the full use of resources from the point of view, through the development of products, make full use of natural resources, waste into treasure and other measures to meet the green needs of guests, to achieve the hotel's marketing objectives. Hotel green marketing as an effective way of sustainable development strategy, undoubtedly become the inevitable choice of modern hotel marketing. The implementation of hotel green marketing should adhere to: first, save material costs, protect the earth's resources; second, ensure the safety, hygiene and convenience of the use of products, conducive to people's physical and mental health and quality of life enhancement; third, to guide the green consumption, cultivate people's green consciousness, optimize people's living environment.

2. Hotel brand marketing

In the era of increasing similarity of products, and guests are more and more demanding picky about the products, brand marketing has become an indispensable choice for hotel service enterprises. A brand is a name, term, logo, symbol, design or a combination of them. Have a widely known, highly respected brand, for the hotel, is to have an asset, a resource; for the purchase of the hotel's products for the guests, this is the quality, convenience, status and other needs to be satisfied with the guarantee; for the hotel's competitors, this is the sign of mutual distinction, but also to maintain market share of the weapon.

3. Hotel cultural marketing

Hotel cultural marketing refers to the hotel to fully utilize the cultural power to achieve the hotel's strategic objectives of marketing activities. In the marketing process to take the initiative to carry out cultural penetration, improve the cultural content, the culture as a medium with the guests and the public to build a new interest **** the same body relationship. Hotel cultural marketing implementation, mainly through the following ways: first of all, the hotel with the help of or adapted to different characteristics of the environment and culture to carry out marketing activities; second, the hotel in the development of marketing strategy, shall be the comprehensive use of cultural factors to implement the cultural marketing strategy; third, the cultural factors must be infiltrated into the marketing mix, the development of cultural characteristics of the marketing mix; fourth, the hotel should make full use of the Fourth, the hotel should make full use of the marketing strategy to build a comprehensive hotel culture.

With the burgeoning global environmental problems become increasingly serious and the green movement, marketing, how to adapt to the needs of sustainable development of human society has become imperative. The hotel green marketing is precisely in response to protect the environment against pollution, and make full use of the resources point of departure, through the development of products, make full use of natural resources, turning waste The hotel green marketing is precisely in response to protect the environment against pollution, and make full use of the resources point of departure, through the development of products, make use full of natural resources, turning waste into wealth and other measures to meet the green needs of guests, hotel marketing objectives. Hotel green marketing as an effective way of sustainable development strategies, and will undoubtedly become the inevitable choice of hotel marketing. Implementation of the green marketing of the hotel, should adhere to do: First, save the green marketing of the hotel, and the green marketing of the hotel. should adhere to do: First, save the cost of materials to protect the earth's resources; second, to ensure that the use of the product safety, health and convenient, beneficial to people's health. convenient, beneficial to people's health and life quality improvement; third, green consumer guide , cultivation of green awareness, optimize people

Hotels cultural marketing refers to the hotel to make full use of the cultural power to achieve the marketing activities of Initiative in the marketing process and cultural infiltration, and improve the cultural content of culture media to Initiative in the marketing process and cultural infiltration, and improve the cultural content of culture media to build new community of interests between the guests and the public. Implementation of the marketing of hotel culture, mainly through the following channels: First, the hotel by means of marketing activities to adapt to the different characteristics of the environmental culture; Secondly, the Hotel in the development of marketing strategy should be integrated use of cultural factors to the implementation of cultural marketing strategy; Third, cultural factors must penetrate into the marketing strategy. Secondly, the Hotel in the development of marketing strategy should be integrated use of cultural factors to the implementation of cultural marketing strategy; Third, cultural factors must penetrate into the marketing mix, marketing mix to develop the cultural characteristics; Fourth, the hotel should take full Third, cultural factors must penetrate into the marketing mix, marketing mix to develop the cultural characteristics; Fourth, the hotel should take full advantage of the marketing strategy to build a comprehensive hotel culture.