Product positioning how to write universal template

Product positioning is at the beginning of product design or in the process of product marketing, through advertising or other marketing means to make the product in the minds of consumers to establish a specific image of the process. Product positioning writing universal template is as follows:

1, analyze the company and competitors' products. Analyzing the products sold by itself and its competitors is a good starting point for positioning.

2. Identify differences. Comparison of their own products and competitors' products, the product target market positive and negative differences, these differences must be listed in detail suitable for the marketing mix of the products sold key factors. Sometimes, what appears to be a negative difference may turn out to be a positive one.

3. List the main target markets in order to position the product well.

4. Point out the characteristics of the main target market. The target market desires, needs and other characteristics one by one to write a simple and concise.

5, with the needs of the target market. Next is to combine the characteristics of the product and the needs and desires of the target market. Sometimes, marketers must draw many lines between the product and the target market characteristics to discover what the most important needs of consumers are still not met by the company's products or competitors' products.

Methods of Product Positioning

User Positioning: Identifying the right users of a product makes the position stand out in the target market, and creates an image of the target group specifically for their location, products, services, etc. A textile chain positioned itself as a retailer that serves the sewing industry with its creativity, i.e., as "the store with more ideas" for women who love to sew.

Relational Positioning: Relational positioning can be very effective when there is no clear product differentiation or when the competitor's positioning is related to the company's product. The use of imagery and emotional advertising techniques can successfully position such products.

Interest Positioning Method: In the retail industry, the most important consumer characteristics are quality, selectivity, price, service and location. Their retail mindset and buying characteristics change depending on their importance to the target market. Quality and price are not only important to retailers, but also when positioning products and services, keeping in mind that the two characteristics of quality and price translate into a third very important characteristic: value.