Real estate mid-autumn festival activity planning program

In order to ensure that the work or things can be carried out efficiently, it is often necessary to carry out meticulous program preparation work in advance, the program is from the purpose, requirements, ways, methods, progress and so on are deployed specific, well thought out, and have a strong operability plan. So the question is, how should the program be written? The following is my real estate Mid-Autumn Festival activity planning program for everyone, for your reference, I hope to help friends in need.

Real Estate Mid-Autumn Festival Activity Planning Program 1

First, the background of the event

Mid-Autumn Festival, family reunion, a person's festival makes people sad, a person's festival tears, outside the wandering in the heart of the kind of our hearts all the time in the feelings of nostalgia overflowing the long sky, let's put down our burdens, free and easy, where let's feel together! The first thing you need to do is to get a good deal on your own.

Second, the activity time: proposed 20xx September 29 evening

Third, the form of activities

1, the theme of the event: music, barbecue, full moon, starry night, free and easy, relaxation!

2, the event location: the front door of the company hall

3, participants: the company's entire staff

Fourth, the details of the event

1, divided into four teams, each team of 40 people, the total number of people is expected to 160. Divided into red, yellow, blue, green team. Red team (about 35 people), yellow team (about 35 people), blue team (about 35 people), green team (about 35 people), each team recommended a captain is responsible for the discipline of the entire team, the scene interaction, mobilization of players to participate in the game activity enthusiasm.

Description: 1) not in accordance with the department team, according to the number of random teams, do not specify the captain in advance, recommended by their own teammates captain, can increase the excitement of the activities and unexpected surprises.

2) Each team should have a slogan, the captain of the team on behalf of the host to report to the slogan, and then lead the team members to chant the slogan three times, followed by a "ye! The number of 3 to the blue team, the number of 4 to the green team.

2, game interaction:

1) I love to remember the song name (each team sent two players, five rounds,) 20 minutes props: sound whiteboard, whiteboard pen, playing cards

① the scene will play the 80, 90 popular songs, each song played for 20 seconds, the players for the snatch answer, the right answer to the reward of a poker

grams, a playing card on behalf of the 10 points. 10 points.

② the number of participants: 4 pairs per round (8 people), divided into 5 rounds, each round of 10 songs, **** 50 ③ activity site placed 4 chairs.

④ Each group of contestants a person sitting, a person standing, the standing contestant is responsible for answering questions. Award 1 playing card for each correct answer.

Otherwise, the sitting player will be punished by the host. 2) Drinking beer match 10 minutes

① 2 minutes, each team sent a player, the most drunk in the specified time to win, divided into five rounds. ② Participants can not drink beer spilled on the clothes, otherwise counted as cheating. 3) Watermelon eating contest for 15 minutes

① Cut the watermelon into a cake shape and eat the watermelon within the stipulated time of 5 minutes until it is finished, each team sends 2 contestants in 3 rounds. ② one of them with both hands holding the watermelon, the other eating watermelon, watermelon eaters can only use their mouths, can not use their hands, head for assistance, watermelon eaten must keep the watermelon rind a circle intact, in order to win.

③ The last round of winners used by the method, the next round is not allowed to use the same method, otherwise it does not count as a score. 4) corporate culture, company policy, general knowledge of the Mid-Autumn Festival quiz 30 minutes

① Prepare 30 quiz questions, the players raise their hands to quiz, the correct answer to reward the team a playing card.

② the number of participants: each round, each team sent three players (12 people), in two rounds, each round of 15 questions, **** 30 questions. ③ each team sent players can not answer, you can turn to the team members, the maximum number of requests for help in each round is not more than 3 times. ④ When the players are answering the questions, the team members on the stage cannot answer on their behalf or disclose the information, otherwise 10 points will be deducted. 5) Hula Hooping for 15 minutes ① 1 player from each team, whoever turns the most number of hoops within 5 minutes wins the game, in 3 rounds. 6) Drumroll Truth or Dare 15 minutes

① music stops, the person who got the ball, to accept my team outside the other three teams to ask questions, each team is limited to a question.

② music 30 seconds to stop, each person to answer the question control within 5 minutes, divided into three rounds. 7) Poetry recitation 20 minutes

① prepared in advance of a paragraph of text, the use of dialect can read out the most of this paragraph of text wins. ② The length of the text is controlled to be read in 1 minute, and the reading in dialect must be pure and authentic. ③ Give each team 5 minutes of preparation time. V. Prizes

The team with the most playing cards will be the winner, and each person will be rewarded with a small gift. Sixth, the activity to prepare props

sound, microphone 3, multimedia curtains, disposable cups, napkins, disposable plates, whiteboards, whiteboard pens, four

team cards, four chairs, hula hoops 4, 1 playing cards, blowing sticks, balls, watermelon 5, stopwatch. Seven, the capital budget

Barbecue 1500 yuan, drinks, snacks, beer 1000 yuan, water cups, napkins, etc. 300 yuan, an estimated 2800 yuan. Eleven, the flow of activities

1, 18:00 to the department as a unit to gather, formation, distribution of Mid-Autumn Moon Festival moon cakes, divided into red, yellow, blue, green four teams. Report the number of teams.

2, 18:20 each team recommended a captain, put forward the slogan, the captain to lead the players shouted three times.

3, 18:30-21:00 game interaction.

4, 21:00 before the end of the whole activity.

"Moonlight Mid-Autumn Festival, Dreams Round Huafu" large-scale warming activity planning program

Mid-Autumn Festival is the traditional festival of the Chinese nation, enjoy the moon and eat mooncakes guessing riddles is the traditional festivals, and just past the Tanabata Festival is considered to be the "Chinese Valentine's Day". "Taking this opportunity, Liaocheng TV station and Central Huafu real estate, launched the "Moon Festival, Dreams of Huafu" theme of the special, to start a large-scale warm-up activities, the traditional Chinese festival and real estate marketing combined to provide the majority of home buyers with a national carnival feast. Organizer: Liaocheng City Radio and Television Station (Group) Undertaker: Liaocheng TV Station "Life Ahead" Program

Liaocheng Radio Station

Time: September 6, 7, 8, 20xx Location: Yan Tower Plaza, Xinxian County

Activity Theme: "Moonlight Mid-Autumn Festival, Dream Round Huafu" Participate in this event. Object: Residents of Xinxian County and the surrounding areas I. Forms of pre-event publicity

1. Walking subtitles (800 RMB/article xx20 days=16000 RMB)

The content of the event will be broadcasted on TV in the form of walking subtitles, which is easy to see and allows the audience to understand the content of the event directly. Each 50-word traveling subtitle covers 52 channels and is broadcast on four prime-time scrolling screens from 20:00-21:00-22:00.

2. Hard advertising in the column 30 seconds version (710 yuan / 30 seconds x x 20 days = 14200 yuan)

Mainly based on the activities of the publicity, dissemination of fast, "lethal" strong; involved in the object of the most extensive; often repeated to increase the public's impression; sound and color, with dynamic. Professional production team for you to create a well-produced, beautifully packaged event promotional videos; columns with brand influence, strong ratings, wide audience, real estate section broadcast before the target audience, so there is a unique advantage in the promotion of channels.

3. Soft advertising information class (in the form of news publicity, 2 minutes each, according to the economic information charges 20xx yuan / minute. Every Monday and Wednesday program updates, Sunday can be rebroadcast, 1000 yuan / article)

5, radio propaganda

1, selected throughout the day the best 12 time slots a + a grant c. All day broadcast **** 20 times. Price

The price is 10 yuan / per second / set xx2 sets xx20 seconds xx20 days = 8000 yuan. 2, all day average distribution time a + b gift c. All day broadcast 22 times. The price is ($10/sec/set + $8/sec/sec/set) xx20 seconds xx20 days = 7,600 yuan. 3, affordable type for special a, that is, a + c package. The whole day 14 times broadcast. The price is 12 yuan / second / set xx20 seconds xx20 days = 4800 yuan.

4, bombardment effect. Includes the best time slots throughout the day during peak commuting hours! For special a+a+b+c. 36 broadcasts throughout the day. Price is 7600+4800=12400$.

Letter, paper media, radio, the city's big screen with the whole media publicity campaign, will be for the people of Xinxian County and the city's people to create a colorful visual feast. Second, the activity of the mid-term publicity

1. "Life ahead" professional team of reporters, hosts in the event site shooting, hosting, three days of continuous real-time television coverage.

2. Staff accommodation and overtime activities on the day of the event subsidy funds. (According to the internal activities of the TV station holiday subsidies) 20 people xx300 yuan xx3 days = 18,000 yuan

Food and lodging expenses borne by the organizers of the event, the vehicle fuel subsidies: 150 yuan / day / vehicle (according to the specific use of the number of vehicles)

3, real estate developers need to prepare their own promotional pages and tickets, ready to be issued to the masses of people entering the event.

Real estate Mid-Autumn Festival activity planning program 2

First, the purpose of the activity

1, through the activity reflects the characteristics of the project, improve the brand reputation, expand the project market influence;

2, to enhance the customer's awareness of the project brand, maintenance of the old owners, to enhance the effect of the peer mediation and word-of-mouth dissemination, to promote the old with the new;

3, through the weekend warming up the project, the project will be the first time in the world that the project has been completed.

3, through the weekend warming activities, gathering new and old customers to the scene, creating an atmosphere, and combined with the current policy to enhance sales performance.

Second, the number of activities

Old customers: about 40 groups

Recent calls and visits to the intention of the registered customers: about 10 groups

*** counted about 50 groups

Third, the time and content of the activities

September 6, 9.

On September 7, 9:00-17:00, DIY mooncake + riddle guessing

On September 7, 9:00-17:00, riddle guessing

Fourth, the theme of the event

The moon is the brightest hometown happiness in the famous county

Fifth, the process of the event

1, the day visitors to the registration office to the customer's satisfaction, and the customer's satisfaction. The customer in the riddle area according to the content of the riddle, to determine their own can guess the answer, let the staff will be riddle

surface removed, and then to the signing of the riddle, the riddle is correct after the staff to send prizes, such as riddles have disputes, to the staff of the answer shall prevail;

4, the bar to prepare refreshments for the customers to taste.

Six, material preparation

Eight, the activities are expected to visit 50 groups, the transaction 2 sets!

Nine, the activities of the speech

Hello, I'm xx project sales department of the real estate consultant xx, call you want to notify you of this Saturday we will be held in guessing the lantern riddles and homemade mooncake activities, not only can you make their own mooncakes, bring back and family members to taste together, guessing lantern riddles and small gifts Oh! Are you coming in the morning or in the afternoon

I'll see you there! I wish you a happy life!

Special instructions:

1. The number of activities scheduled for 80 groups, each group is limited to do 3 moon cakes;

2. 4 real estate advisers, each inviting indicators 20 groups, including the old owners of 10 groups;

(the developer special instructions, the intention of the customer is the main old owners as a supplement, do not want to activities on the registration form are all the old owners, I hope that everyone understands!)

3. Planning is responsible for the moon cake DIY, riddle area need to support a (channel/assistant), if a customer guesses the right riddles, take down the riddles lantern gift, sign in to register to receive prizes (need to take pictures).

Real estate Mid-Autumn Festival activity planning program 3

First, the activity time and place

Activity time: xx xx xx afternoon

Activity location: Aituo Tianyi Park sales office (divided into Longgang East Road, No. 9)

Second, the purpose and theme of the activity

Mid-Autumn Festival, the reunion of the moon is full of love. August 15, the Chinese traditional festival, is in addition to the Spring Festival, people attach the most importance to traditional festivals. Mid-Autumn Festival is the day of family and friends reunion, in 20xx Mid-Autumn Festival, Tianyi Park will invite new and old owners to come together to reunion Aitao, to Aitao sunshine happiness - there are you in a happier.

Invite families to come to Tianyi Park to bask in happiness - "Love is happier with you in Tianyi Park".

AITO will hold a colorful and splendid reunion feast. Invite each "family" concerned about AITO to form a "big family" in Tianyi Park to celebrate the Mid-Autumn Festival in a way that AITO people are passionate about the return of traditional culture. Customers will be invited to try on Chinese dresses, so that the whole family can experience the beauty of traditional culture, and show the happiness of family and love to their heart's content. The wonderful interactive games that will be interspersed during the event will allow families to experience sweet happiness in fun games; moon cakes and other pastries provided at the site will light up a light of reunion for the Mid-Autumn Festival ......

Each group of customers arriving at Tianyi Park will be able to have a culturally rich Mid-Autumn Festival, giving people the happiness of home.

Third, the object of participation:

The project intends to customers, new and old owners *** 60 groups of families.

Fourth, the content of the activity

Specific programs and processes:

1, the collection of happy stills, one week before the event to invite customers to receive invitations, and to the Tianyi Park WeChat to send a happy stills, we so happy stills made into a beautiful display board, with the Mid-Autumn Festival day to participate in the activities of the customer "Sunshine Happiness Session". The most beautiful photos will be selected to be made into a photo cup, given to customers as a happy memory.

2. After the sunshine happiness, from which the most beautiful and happy 20 groups of families were selected to try on Chinese dress and show their culture.

3, happy interactive games, the customers who get a gift (moon cake small gift bag).

4, lucky draw

After the end of the event (16:00), the use of lucky draw, the site to draw the activities of the 'first prize, second prize.

Drawing rules: customers arrive at the scene after signing in, the staff will be unified by the invitation part of the coupon into the raffle box, drawn by the host on the spot, the customer with the coupon to cash prizes.

Fifth, the activity process

1, August 31 - September 3, the collection of happy stills, inviting all customers to participate in the activities, pay attention to the WeChat and send the family happy reunion stills to the AIT Tianyi Park WeChat, at least two photos of each family and write down the words of the heart.

2, September 4 - September 5, all the happy stills will be made into a happy display board for the day of the event sunshine happiness (to make a background board of happiness and reunion, and leave a blank space, print out all the photos, cut them out, and paste them on the background board respectively, and make an interpretation on each photo to interpret happiness).

3, the day of the event

12:00 activities ready in place, the staff in place

13:00-13:30 activities sign-in (expected 13:00 that is, after the arrival of customers, signing staff to do the preparatory work)

1, the customer arrives at the signing office to sign in;

2, by the staff will be united in the invitation to the vice ticket part into the raffle box. Vice ticket part of the invitation will be put into the raffle box;

3, customers are invited to participate in the "love in Tianyi Park have you happier" Mid-Autumn Festival gathering Aituo activities, customers who participate in the activities can exchange the invitation for a DIY number plate (an invitation can only be exchanged for a number plate).

13:30-14:20 sunshine happiness:

sunshine happiness link, for each photo explanation, according to the order of the customers present to receive the number plate sunshine happiness.

Invite customers to sunshine happiness in front of the booth, after all the customers sunshine happiness, unified selection of the most beautiful 20 groups of families, in preparation for the follow-up activities.

14:20-14:40 The first round of Hanbok display:

After basking in happiness, the most beautiful and happy 20 groups of families will be selected from them, and 10 groups of families will be invited to try on Hanbok to show their culture first.

Every two groups of families for a show, invite each group of families to try on the Chinese dress, and show it to all the customers present, take pictures.

14:40-15:00 First round of happy interactive games.

15:00-15:20 Second round of Hanbok display.

The remaining 10 groups of families will be invited to try on Hanbok to show their culture.

Every two groups of families will be one demonstration, and each group will be invited to try on the Hanbok and show it to all the customers present and take photos.

15:20-15:40 Second round of happy interactive games.

14:20-15:40 On-site production of photo cups (activities at the same time):

Customers with invitations to the host to receive their most beautiful photos, each photo has a number on the back, with the number of the cup production area by the staff unified customized cups.

15:40-16:00 Tasting mooncake moment.

16:00-16:10 Lucky Draw.

The host and the staff holding the raffle box together on stage, to draw the first prize of the event: a box of Yuanzu snow cake set gift box (￥ 184), *** counting 2 boxes; Second Prize: a box of mooncake large gift box (￥ 100), *** counting 5 boxes.

To the concluding remarks

Six, the activities of the preparation

(a) the activities of the pre-work arrangements

1, August 31 to complete the staff training;

2, September 1, microblogging, microblogging and other ways to publicize the activities;

3, August 31 to start telephone Invitation, notification of intentional customers and old owners to participate in the activities (limited number of places, 60 places, each place to send at least two photos), and told to participate in the activities of the customer on August 31, you can go to the sales office to receive invitations, the customer to collect the invitations, customers are invited to pay attention to the WeChat and will be reunited with a happy photo sent to the Aituo Tianyi Park WeChat (for the day of the event with);

4, September 3rd Completion of customer invitations and invitations to receive invitations to receive and happy stills collection time: August 31 - September 3 (each family in the photo at the same time, for their own this photo to write down the heart, to facilitate the sun happiness);

5, August 19 to complete the invitations and other materials such as the design of the draft; August 31 to complete the invitations to the production;

6, all the prizes are ready to September 5 ready in place;

7, September 4 - September 5 to complete the second invitation to visit.

(B) materials

Material name quantity person in charge of Remarks activity materials happy photo printing 120 Ren Yanhui September 5 to complete the invitation letter production

used to participate in the activities and the lucky draw) 100 Ren Yanhui August 31 to complete the production

number plate 60 sales office has

10 sets of hanbok rental completed September 7

cups 60 sets of hanbok leasing

cups, 10 sets of hanbok leasing completed September 7

cups, 10 sets of Hanbok leasing completed September 7

cups, 10 sets of Hanbok leasing completed September 7

60 cups completed on September 7

1 raffle box available at the sales office

Prizes 2 boxes of Yuanzu Snow Cake Gift Boxes completed on September 5

5 boxes of Moon Cake Gift Boxes

30 Moon Cake Gift Packs

2 sign-up sheets for other materials completed on September 5

2 seat cards completed on September 5

4 megaphones and loudspeakers completed on September 8

2 cups for the rental of Hanboks completed on September 7

2 cups for the rental of Hanboks completed on September 7

2 scissors

6 black water pens

Mooncakes and other pastries Ren Yanhui

3 fruit plates

VII, the media publicity and promotion

WeChat / microblogging on September 1, 1 "love in the garden of the sky you have more happy" mid-autumn festival More happy" Mid-Autumn Festival gathered love Tao

September 1 microblogging / WeChat:

Mid-Autumn Festival, reunion of the full moon love thick. (Giving Symbol) AITO Tianyi Park on the occasion of this Mid-Autumn Festival, I wish you all a happy Mid-Autumn Festival, the whole family is happy. Want to let others also know your family's happiness when it comes to love Tao Tianyi Park sunshine it! There are also good gifts after sunshine o(∩xx∩)o...what are you waiting for quickly put your photos @ us!

The Jennings version of the elevator multi-storey sealed garden collection, 96 square meters all-round three rooms, limited time hot hot 57229999

VIII, the activity budget

The cost of the content of the number of costs budget (yuan) Remarks

Background plate production 60 yuan / square meters 3xx81440

Red carpet 6xx8

A set of sound 600

Happiness photo printing 1 yuan / sheet 120 sheets 120 completed on September 5

Invitation production 1.5 yuan / sheet 100 sheets 150 completed on August 31

Hanbok rental 110 yuan / set of 10 sets of 1100 completed on September 7

Hanbok rental introduced by Zhang Xiaowei

Happiness photo cups 30 yuan / 60 pcs. 1800September 7 completed

Yuanzu snow cake set gift box 184 yuan / box of 2 boxes 3689 September 5 completed

Moon cake large gift box 100 yuan / box of 5 boxes of 500

Moon cake small gift package of 10 yuan / package of 30 copies of 300

Moon cake and other pastries a batch of 300

Reserve 200

Real estate Mid-Autumn Festival activities Planning Program 4

Time: 20xx-4-05---4-08

Location: 1, Haiyan Xintiandi Plaza

2, on-site sales office

Activity Purpose:

Gathering popularity of the opening of the market, heavy attack

Activity mode: on-site shaking, activity cheer, lucky draw reward guests

Activity Arrangement:

First, the pre-advertising publicity

3.30-4.05 focusing on the release of information as the main publicity, mainly shaking to participate in the method, location, time and other information to inform. The publication channels are newspapers, light boxes, cross-street banners.

Publicity theme: the future city of urban living model, Haiyan's first phase of luxury high-grade residential buildings for sale soon.

Leading the urban fashion, living in Jinshi Coast.

Jinshi Coast will be launched on April 5th, the first luxury residential building in Haiyan.

Because it is rare, it is precious.

Jinshi opening with good gifts, surprise awards waiting for you.

Second, the shaking of the site layout

1, shaking mode: the site open, that is, the selection of the final. The specific shaking of the registry tentatively set 2 places.

(To determine the eligibility of small high-rise purchase, it is recommended that the total number of shaking 30% more than the actual number of households)

2, the location selected: Haiyan Xintiandi Plaza

(a, the need for a certain activity site b, the field of the place where there is experience in organizing activities c, there is a precedent to gather popularity)

3, the soft environmental layout:

4 high-altitude balloons; large air arches 1; about 30 square meters stage 1;

Property effect display board 1 set; advertising and publicity easy to 4; publicity folders 1000 copies

Around the cross-street banners, light boxes 20 sets

4, the staff uniform dress

Third, the process of the event (April 5)

1, the official start of the afternoon at 14:00 (13:50-14:00 salute, the salute, the salute, the salute, the salute, the salute)

1, 14:00 officially started (13:50) -14:00 salute, prizes on display)

2, 14:00-14:30

The host 5 minutes, the leader 5 minutes, the guest of honor 2 people **** 10 minutes, the activities of the commentary 8 minutes, notary public speech 2 minutes.

3, the beginning of the shaking (14:30 - 15:00) while the registration summary

4, the shaking lottery (15:00 - 16:00)

Prizes are divided into 1, 2, 3 prizes and commemorative prizes ( 100 copies)

5, on-site appreciation performance, small entertainment (16:00 - 17:00) staff break

6, announced the results of the shaking and lucky draw (17:10 - 17:30)

7, the winning masses to receive the prize (17:30 - 17:50)

Fourth, the shaking method

1, the first phase of the total number of sales households

number of 140, the tentative number of total number of shaking and the actual number of households sold for 5:1, to participate in the masses indeterminate.

2, shaking take real-name registration system, no substitution or more shaking, each set of households for the maximum number of registered 5 people.

3, all registered prospective buyers, registration at the same time need to pay a deposit of 1000 yuan, shaking the day if the registrant in the number and get the qualification to buy a house, the deposit is included in the house, such as unsuccessful in the original amount of money on the basis of the counterparts to return to the increase of 200 yuan as a thank-you fee.

4, shaking registration time from 20xx.4.05 - 4.10, a period of 5 days.

5, registration location: Qinshan Real Estate Company sales office

6, shaking tools using public shaking equipment for shaking decision. (The ratio of winning the number is 5:1)

7, on the solution of the masses who did not win the number. All are given as souvenirs. And log in the second phase of the opening of the purchase file.

V. Staff division of labor

Qinshan real estate company staff to do etiquette, security and other maintenance work; Jiuzhou advertising to do activity monitoring and media liaison work.

Sixth, the media release

Invite the local well-known major media specific: Haiyan TV, Hangzhou Voice of Traffic Radio, China Post, Qianjiang Evening News, Sohu network and other journalists to participate in the activities and give on-site coverage.

VII, the budget

1, the environment

4 high-altitude balloons 400 yuan / 4

Large gas arch 1 500 yuan

30 square or so, a stage 1 1,000 yuan

Property effect of the display card 1 set of 1,200 yuan / 10

Advertising and publicity 4 600 yuan / 4

Advertisements and publicity easy pull-ups. Yuan/4

3,000 copies of publicity folders 7,500 yuan

20 sets of cross-street banners and light boxes in the surrounding area

2, venue rental of 20xx yuan

3, notary public invitation fee of 1,000 yuan

4, the media invitation fee of 20xx yuan

5, 5,000 yuan of equipment leasing fee

6, Management fee 1000RMB

7. Host 1000RMB

8. Actor performance fee 5000RMB

9. On-site contingency fee 20xxRMB

Total price 30000RMB