Traditional Culture Encyclopedia - Traditional culture - Can merchants do community group buying?
Can merchants do community group buying?
1, driven by neighborhood trust, with stable customers; Through the neighborhood relationship, a community group has been established to buy WeChat, which has a strong sense of trust and worry-free after-sales. Residents in the group have spending power, and customers are stable and continue to consume.
2. Intra-group interaction+quick sharing, with high repurchase rate; The online graphic display of goods has everything from the place of origin to the specifications, which can be quickly shared with the residents in the group, and the repurchase rate is higher when chatting and shopping in the community group.
3. No intermediate loss, no price increase and higher profit; Goods are collected directly from the source of goods and sold to residents through the sharing of heads of delegations. There is no excessive intermediate link loss and price increase, and there is no need to stock up, so the profit is higher.
4. In the form of pre-sale+group purchase, with zero risk and profit; The business model of collecting money first and then purchasing goods makes community group buying enterprises have no pressure of capital turnover and no risk of overstocking.
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