This paper analyzes the main carriers of Guangzhou Marathon culture communication.

The cultural communication analysis of Guangzhou Marathon is mainly presented through the following carriers:

1. official website: official website is an important carrier of activity promotion. Show the cultural communication content of marathon events by issuing event notices, registration information and promotional videos.

2. Social media: Social media is the main carrier of today's cultural communication. For example, Sina Weibo, WeChat friends circle, Facebook and other social platforms can publish competition propaganda articles, videos, registration information, live photos and personal records of players.

3. Newspapers and magazines: Newspapers and magazines and other traditional media are also important carriers of cultural communication, which can publish special publicity issues, report articles and personal experiences of contestants.