What is the role and benefits of doing a marketing website for the enterprise

The goal of the enterprise marketing website is to be able to directly conduct marketing activities on the website to obtain sales inquiries and product sales orders.1, sales-oriented enterprise website marketing function; to domestic and foreign markets open to the main enterprise website marketing function. To realize the business objectives of the enterprise as the goal of website construction, so as to realize the value of the marketing model through the website as a platform. 2, good search engine performance, with good search engine performance and user experience, complete effect evaluation system, can effectively use a variety of means to obtain business opportunities 1, the traditional website: focusing on the visual effect and the realization of certain functions, in order to show the company and do the website, purely In order to have a website and have a website. Marketing website: the foreground using static pages, the background content management system can batch read and write the foreground page, to ensure that the content of the website is updated and managed at the same time, so that the foreground to maintain a static page form, more conducive to search engine access, and at the same time, because it does not only read and write databases, but also makes the website program more secure. The site opens faster, and these are search engine optimization content, is a very important aspect of network marketing. 2, the traditional type of website: the use of table layout. Implementation of slower and larger web page code. Revision is more difficult. Poor search engine friendliness. Marketing website: using DIV + CSS layout, to achieve style separation. Revision is easy. At the same time, less code, in line with WEB 2.0 standards, search engines like this site. As no longer from the point of view of art but from the point of view of marketing, compared with the construction of the traditional website, the enterprise marketing website construction should follow the following strategy domain name strategy, domain name in network marketing plays the role of corporate identity, a good domain name will greatly increase the visibility of enterprises on the Internet, so small and medium-sized enterprises to build marketing website is the first step in the construction of the website is to choose a good domain name. Domain name should be simple, clear, memorable, profound meaning, it is best to let a person look at a glance to remember, and read the pronunciation is clear, will not lead to spelling errors. At the same time, the domain name should have a certain connotation and meaning, with a certain meaning and connotation of the words or phrases for the domain name, not only memorable, but also help to achieve the marketing objectives of the enterprise. For example, the name of the enterprise, product name, trademark name, brand name, etc. are good choices, so that the target customers see the domain name will be associated with the enterprise business products, the industry and region, the enterprise invariably took the first step towards the success of network marketing.