What's the difference between online marketing and traditional marketing?

The differences in language communication between online marketing and traditional marketing are caused by their different communication methods and the resulting changes in marketing concepts, which are mainly reflected in the following aspects:

1. Different communication methods. Traditional marketing mainly communicates by letter, telephone, face-to-face, television, radio, books and periodicals. Enterprises push marketing information to customers and stakeholders through them. In the process of communication, although there is interaction between enterprises and customers in some cases, the interaction between them is usually very limited, and information mainly flows in one direction from enterprises to consumers. Internet marketing is the main mode of communication, and customers usually search for information on the website to initiate contact, so the network is a pulling medium. Compared with traditional communication, marketers don't have so much control. In addition, in the virtual world of the Internet, both parties can't know each other's expression, tone and other communication signals, and can't know each other's reaction in time, so they can't adjust their communication strategies in time like traditional communication.

2. Different communication concepts. When communicating with consumers, marketers in traditional marketing tend to persuade consumers to accept their own ideas and products. However, in online marketing, because the marketing concept of enterprises has changed from the original enterprise-centered to the real consumer demand-centered, when communicating with consumers, enterprises mainly look for the similarities and differences between their products, services and consumer demand from the perspective of consumers' personality and demand, and meet the needs of consumers by changing marketing strategies at an appropriate time.

3. Different communication time and space constraints. In traditional marketing, the communication between enterprises and consumers is obviously limited by time and space, but in online marketing, enterprises and consumers can communicate through the Internet at any time and any place, and this information exchange is carried out in real time.

4. One-to-one communication is popular in online marketing. Due to the characteristics of the Internet itself, one-to-one personalized communication, which is rarely used in traditional marketing, has been popularized because of its high cost. Enterprises can conduct personalized communication by e-mail according to the individual characteristics of consumers. Network marketing communication can make the supply and demand sides more symmetrical in the process of interactive communication, thus realizing one-on-one deep-seated two-way communication between the supply and demand sides. Compared with the traditional communication based on consumer groups, this one-on-one personalized communication is much better.

In network marketing, when customers ask about products, they must be enthusiastic, seize the first 3 minutes and answer questions within 3 seconds to let customers know about the company. In the era of network marketing, if you don't meet customers, you should seize the instant negotiation information and enter the working state. According to the principle of "3 minutes, 3 seconds and 3+3", the final conclusion in the negotiation should be spoken by the salesman to lay the foundation for the next communication.