Classification of market research

The classification of market survey includes consumer survey, market observation, product survey and advertising research.

1. consumer survey: observe and study specific consumers, and purposefully analyze their purchasing behavior, the evolution of consumer psychology and so on.

2. Market observation: comparative analysis of specific industrial fields, and research from the organized angles of economy, science and technology.

3. Product survey: study the development history, design, production and other related factors of the same product of a certain nature.

4. Advertising research: analyzing and sorting out the promotion effect of specific advertisements.

Including content market trial sale: before the product goes on the market, provide a certain amount of trial products to designated consumers, and study the future market trend of this product through their reactions.

Extended data

computing technology

Qualitative marketing research: the most commonly used. Common examples are: focus groups, in-depth interviews, project progress, etc.

Quantitative marketing research: adopt the form of hypothesis, use arbitrary sampling, and infer the results from the number of samples. Common examples are: large-scale questionnaire, inquiry form system questionnaire, etc.

Observation technology: researchers observe social phenomena and set their own cross practices, that is, horizontal comparison and vertical comparison; Common examples are: product usage analysis and browser cookie analysis.

Experimental technique: A researcher creates a semi-artificial environment to test users. Examples include the purchase of laboratories and test sites.

Baidu Encyclopedia-Market Research