The significance of the self media era

After the emergence of new media, media has gradually changed from being operated by a high-threshold professional organization to one in which more and more ordinary people can publish and disseminate information themselves. From forums and communities to blogs and microblogs, the media has become more and more personalized and individualized, with more and more free space for everyone to speak. Microblogging has played an important role in promoting many key and hot events, and this promotion is not only for the society, but also for the traditional media. Under the promotion of new media, the traditional media had to become faster and more sensitive, even in the management style, the management also had to give the traditional media more and more freedom, more and more space.

"All journalists" has helped to transform more people into citizens, who have begun to pay more attention to things that have nothing to do with them. When more people become citizens, the world and the country will never be the same again. On June 8, 2013, Sina Weibo granted Blue V media certification to natural persons. Generally speaking, Sina Blue V certification is only granted to corporate bodies, organizational units, etc., and is not given to natural persons. But this situation has changed. The microblogger Taobao Ghost Foot Seven became the first natural person microblogger to be certified as a blue V. This means that Sina Weibo is officially interested in individual microbloggers. This means that the Sina Weibo official for personal media increased support.