How should we look at the era of consumer upgrading?

In the context of consumer upgrading, we no longer doubt the arrival of the era, I think, look at this time to be done with two poses:

Posture 1: embrace the changes of the times, revolutionize the concept of service

In the past, it is the era of commodities, commodities to meet the rigid needs of the heavy commodities, service put second, or even third. The first is to make sure that you have a good understanding of what you're doing. Now the consumer upgrade, to improve the quality of goods outside, the service should also pay more attention to.

Because of the consumer upgrading, more important is the upgrade of service response, for example, fast, in the past, we have to wait for 10 days 8 days, and now we have to speed up to 1 day to two days, or even the same day.

And then, for example, catering, in the past, a beer shower, a dish of fried noodles, a few small dishes roadside stand. Now there is a need to have an atmosphere, a theme, a characteristic, highlighting a certain kind of identity taste mood theme restaurant, dinner, no longer just a meal meal.

Posture two: not wait and see, but think well, immediately act.

Myself as a marketer, if we want consumers to buy our products, we need to do the following:

1, provide consumers with a reason to self-reward?

Generally, we have a certain amount of guilt in our hearts when we consume goods that are priced higher than what we are used to consuming. Because of this guilt, it may cause consumers not to consume our products. However, if we provide consumers with a reason to self-reward and eliminate this guilt, consumers may buy our products. For example, DDT says, "If reality is always desperate, at least have a quiet moment in the car. Give it your all and do a little better today."

2, use the group, stimulate consumers to buy

If the consumer finds that people who should not consume the product more than him are beginning to consume it, he will be easy to overcome the inner obstacles to consume the product. Suppose you want to go on a trip now, but you think it's too expensive to "upgrade your consumption", and then you find out that your colleagues, who are even more broke than you are, are going on a trip, and then you may say to yourself, "He's so broke that he's going on a trip, and so am I!

This is to use the power of the group to stimulate consumers to buy.

3, binding the consumer's tasks and goals, so that the "non-mandatory" become "mandatory"

Generally, it is difficult for us to spend more money for a non-mandatory product feature, but if we feel that we have already paid enough effort for a certain task/goal, but it's just that we have to pay for a certain task/goal, then it's not necessary to pay for the product. However, if we feel that we have worked hard enough for a task/goal, but are missing this "non-essential feature", we will be more critical of the product and turn this "non-essential" feature into a "must-have", thus purchasing it. This is the first time I've ever seen a product with this kind of functionality.

For example, if you need to buy a cup, and you think, "I can drink water, but I don't need a good one," but if I tell you, "If you're such a classy person, how can you use such a classless cup? You might be inclined to buy a better cup.

『Daily original one, teach you to do marketing』, pay attention to WeChat public number『Marketing Flight』, By Shu Huaping