What are the better channels for selling lighting products?

The so-called project refers to large enterprises, office buildings, shopping malls and other places with relatively large consumption. These places have great demand and high profits. However, in engineering, there is also a high demand for the strength of lighting intermediaries, because there is a time lag between the products required by most projects and the payment of enterprises, so suppliers must have certain economic strength. Secondly, connections are also an important factor, because there are too many people and enterprises involved in a project, which also means that whether the middleman can take orders and do the project well is an important reason. ? Wholesale and retail, such dealers are mainly operated by stores and chain counters, and most of them are private owners. Because private enterprises don't want to make their brands bigger, they are generally mercenary, and most of them operate multiple brands, which makes money and which sells well. ? Buyers have not formed brand awareness in the choice of lamps and lanterns, and often decide the products they buy by price. The measurement standard of product quality is not clear, and the level of sales staff is not high, which can not effectively guide customers to make professional consumption.