How to operate the official account of enterprise WeChat WeChat?

1. Register a WeChat public platform. At present, there are three official WeChat accounts: subscription number, service number and enterprise number. If you want to use the WeChat public platform for marketing, then choose the subscription number. If it is used for product display and sales, select the service number.

2. Naming Because the name of the official WeChat account cannot be changed once it is set successfully, the name must be carefully determined according to your actual needs. If it's for the purpose of sucking powder, then you choose a name that everyone is interested in. If it is for brand promotion, it is best to use your own product name or company name to name it.

3. Improve the avatar, profile, company name, location and other related information. Among them, the avatar and introduction are very important. An avatar is like a human face. People who are beautiful are more popular, and introductions are more important. Your introduction directly determines whether readers pay attention to you.

4. Both the subscription number and service number of WeChat authentication have the function of custom menu, but the subscription number can only be opened after authentication. If it is made by an enterprise, it is recommended to certify and open the custom menu function, because the custom menu highlights the customer experience. If the customized menu is well done, the customer experience will be good, and customers will be willing to continue to pay attention to you.

5. After the graphic message push WeChat settings are all completed, the next step is to push the graphic message on the WeChat platform. The choice of graphic messages is very important, which directly determines your fan loyalty. If the content of your message can't attract the attention of fans, it's easy to lose powder. Therefore, when you write graphic messages, you must grasp the hearts of fans and analyze which group your fans belong to, what content they want and what content they will share and forward. According to data analysis, 20% of WeChat users will choose to read articles on the subscription number, while the remaining 80% will choose to read in the circle of friends. Therefore, we must grasp the hearts of these 20% people, and the article will be forwarded in the circle of friends after being recognized by them.

6. Secondary development of WeChat platform The existing tools and functions of WeChat public platform are relatively monotonous, so if you want to do a good job of WeChat public platform, you need more functions to support it, such as micro-site and micro-test. , but the function is dead. Whether you can do it well depends on whether you have good ideas to make full use of these functions.

7. Interaction and maintenance of fans Many operators of WeChat public platforms do not pay much attention to the maintenance of fans. Everyone only focuses on how to attract more fans and how to get more reading. They don't do any follow-up maintenance for customers who have become their own fans in the official WeChat account, resulting in serious loss of fans or fans becoming dead fans. Many tubas claim to have millions of fans, but their graphic readers can't even reach 1%. So be sure to interact with fans every once in a while.

To sum up, I believe that as long as you do the above, your official WeChat account will be popular.