How to understand the strategic pyramid model?

The five levels of the strategic pyramid are gradual.

If the enterprise's commercial infrastructure can't be transformed into digital intelligence, it will be difficult to realize business process reengineering and digital intelligence connection of external channels, not to mention the improvement of customer experience, which will eventually sublimate into digital DNA and cultural construction of enterprises. This process is a gradual transformation process.

Five levels

1. First of all, at the top of the pyramid, we need to adjust and plan the company's digital DNA, that is, culture, which includes leadership, organizational structure design, assessment indicators, staffing and so on. Different from the inherent system of traditional enterprises.

Digital enterprises pay more attention to the support and persistence of the leadership in strategy, trial-and-error mechanism, customer orientation, decision-making efficiency and market response speed. Therefore, it is necessary to give priority to planning and overall planning in the relevant mechanism structure guarantee.

2. Secondly, digital transformation takes customer experience as its core competitiveness. The products, prices and channels that traditional enterprises compete for have been homogenized, but in the digital age, customer experience will become the core, which also gives many small and medium-sized enterprises and early laggards the opportunity to overtake in corners, and customer experience will cover customers' digital journey.

Including product quality, contact, purchase consultation, value-added services, differentiated value-added, relationship pricing and other links, and enterprises need to try their best to achieve seamless connection and experience first.

3. Realize pan-channel integration again. Personally, I don't think digitalization means the disappearance of offline channels, but offline channels are gradually transformed into experience centers, which complement online channels.

4. Then do business process reengineering. Data will become the core assets of digital enterprises. How to apply data to all aspects of the process to replace the original paper materials and manual intervention to improve process efficiency and customer experience will be the core thinking point of process reengineering.

The process thinking of traditional enterprises takes control as the core, and the digital process takes customer experience as the core, which is realized by basic scientific and technological means, such as big data, artificial intelligence and blockchain.

Finally, combined with the above design and planning, Science and Technology will launch the corresponding system architecture to provide technical support for digital enterprises. At the basic level of science and technology, the core system will realize distributed, multi-threaded and massive data processing as much as possible.

In the middle layer, technology should be modularized, parameterized and real-time. At the application layer, technology should be open and dockable, so as to facilitate the embedding of enterprise products and services in different online and offline ecological scenarios.