Big data subverts tradition and changes business models.

Big data subverts tradition and changes business model _ Data analyst exam

"Big Data" is another subversive technological change in the IT industry after cloud computing and the Internet of Things. It will have a great impact on the national governance model, enterprise decision-making and business processes, and personal lifestyle.

In the era of big data, the boundaries between netizens and consumers are disappearing, the boundaries of enterprises become blurred, and data becomes the core assets, which will profoundly affect the business model of enterprises and even reconstruct the culture and organization of enterprises.

In the era of big data, enterprises are faced with challenges in culture, strategy, organization, process, informationization, public relations, personnel training, etc., and at the same time they are faced with great opportunities for transformation and leapfrogging. If we can't use big data to narrow the distance with consumers, deeply understand the needs, efficiently analyze information and make predictions, all traditional product companies can only become vassals of new user platform-level companies, and their decline is irreversible by management.

The core of cloud computing is business model, and the essence is data processing technology. Data is an asset, and the cloud provides a place and channel for the preservation and access of data assets. How to revitalize data assets and make them serve national governance, corporate decision-making and even personal life is the core issue of big data, and it is also the inner soul and inevitable upgrading direction of cloud computing.

Business transaction information within enterprises, commodity and logistics information in the Internet of Things world, interactive information between people and location information in the Internet world are the three main sources of big data. Its information content far exceeds the carrying capacity of the existing enterprise IT architecture and infrastructure, and its real-time requirements far exceed the existing computing capacity. If you intend to benefit in the era of big data, it will surely trigger a new round of information investment and construction boom.

At present, cloud computing is in the ascendant in China. In the three-tier architecture of cloud computing (SaaS, PaaS, laaS), PaaS is the most complex and difficult to implement. It is almost impossible for enterprises to build their own PaaS platform.

The advantage of adopting PaaS is that users only need to care about applications and data, and all other things and components are automatically operated and managed by PaaS and IaaS.

There are more than 10 billion smartphone users in the world, and 90% of them stay at home all the time. Major companies are competing to launch attractive mobile application experiences and tap the business opportunities brought by massive data on mobile devices.

Big data and cloud computing technology are almost inseparable. Both cloud computing and big data are built on these basic platforms. For traditional industries/enterprises, the application of cloud computing and big data has just begun, but for Internet companies, cloud computing and big data are already an integral part of business services. Therefore, the Internet keeps ahead in cloud computing and big data.

Traditional industries/enterprises lack the genes of Internet companies, many businesses are outsourced, and the scale of software developers is limited, making it more difficult to master various open source technologies. In addition, traditional industries/enterprises have a lot of historical burdens, a lot of chimney-type application systems, lack of enjoyment between data, and limited information application level. How can traditional industries/enterprises control information systems as easily as Internet enterprises? Obviously, traditional industries/enterprises need a highly automated basic platform.

At present, China is not only a real big data country, but also does not lag behind the United States at this new historical juncture of big data practice. Apart from its huge population, China also has many distinctive consumption patterns. Apart from the traditional telecommunications and financial Internet, no country has such fiery e-commerce and developed logistics as China, and there are also manufacturing, education, medical care, scientific research, retail and transportation that are transforming into the Internet era. These industries are pregnant with the foundation of big data and the development prospects that we cannot fully predict today.

In the United States, both enterprises and other institutions have a mature understanding and application of big data and are willing to try different new products. In Chinese mainland, Hongkong, China, Taiwan Province Province, China, China, Japan and Korea, Li Kaixiang said, what I see is that either (the enterprise) is very conservative, as long as there is a database; Either it is very advanced, and it is already trying to start downloading open source software.

With the in-depth development of the era of big data, the changes brought by big data are all-round, especially in the commercial field, which contains huge business deadlines. At present, big data is changing the traditional business model, and in this process, China has great market potential.

That's what Bian Xiao shared about big data subverting the traditional business model. For more information, you can pay attention to Global Ivy and share more dry goods.