Traditional Culture Encyclopedia - Traditional culture - *** Enjoy the economy quietly deformation is about to subvert the traditional business structure?

*** Enjoy the economy quietly deformation is about to subvert the traditional business structure?

Recently, Sany Heavy Industry, a typical traditional manufacturing heavy machinery enterprise, has built a global intelligent sharing cloud platform with ****sharing thinking, connecting more than 300,000 equipments to the Internet for the use of users or enterprises in need. The change of the ****health economy on traditional industries is happening.

In the future, the ****sharing economy will further integrate with traditional industries, and 80% of the industries will be replaced by the ****sharing model. This point of view does not seem a bit sensationalized?20 years ago when the earliest people proposed that the Internet will reconfigure the original industrial structure, we all think it is far away, and now the Internet has completely changed people's lives.

***How hot is the economy? From "a key that stops" in front of your eyes in the car, to full of orange and yellow bicycle, and then to the knowledge platform of the question and answer, the redistribution of idle network resources application ......*** enjoyment of the economy has infiltrated every detail of life. Since 2012, Uber, DDT and other specialized car businesses have brought China into a period of rapid development of the ****hedge economy. Five years later, the resources integrated by ****Hengyu are becoming more and more diversified and presenting a richer form. ****Hengyu economy has been changing, while subtly changing the original industry chain.

***HEEDING TIDE HITS

Before leaving for a trip, the cars and accommodations at the travel destination have long been booked through Uber and Airbnb, and the ownership of these cars and houses belongs to a certain individual in a different place. Twenty years ago, domestic consumers would not have envisioned such a "utopian" style of ****enjoyment. At that time, there was a relative lack of material, and the consumer mentality of just "owning" was dominant.

But many people don't realize that the prototype of China's **** enjoyment was created exactly 20 years ago. 1998, among the earliest group of programmers in China, someone introduced the concept of "**** enjoyment software" into China. ***Hang software to B2C mode to present a business - the resources with free of charge to a wider range of people, the first trial after the charge, and later developed to some people pay most of the free use.

"****Help software" can be said to be the earliest attempt to ****Help economy in China. However, the public's understanding of this is still only stuck in the "free" level, not "*** enjoy", not to mention that this is an economic model.

The concept of the ****sharing economy was really accepted by the public when Uber was founded in 2009.

Individuals contribute the unused time slots of their private cars and supply them to the users who need them, so that the users can benefit from them and the contributors of the resources can get the revenue, and such a model was quickly accepted by the public.

With the change in consumer mindset of not seeking to "own" but only to "use", C2C has allowed the fastest possible development of the *** enjoyment economy. DDT recruits social vehicles, and users can call drivers with a single click; WiFi Master Key's WiFi sharers around the world have helped hundreds of millions of users connect to free networks in a short period of time.

Five years later, the large-scale development of the first-generation ****sharing companies, such as Uber, DDT, Tujia, and WiFi Master Key, has led to the breakthrough of the industry model in which consumers passively accept goods and information provided by merchants, and the ****sharing economy has pushed forward the change of consumption patterns, and the consumer awareness of ****sharing has been cultivated in different groups of the society. The concept of "sharing instead of owning" has been popularized in the whole society.

The post-Internet+ era of ****sharing

Beginning last year, the ****sharing economy underwent a major transformation. ***shared bicycle fire, and the Uber generation ***shared economy, compared to ***shared bicycle is a typical B2C model, by the platform to unify the operation. Early "*** enjoy the software" looks more like *** enjoy the bike's father, but this time *** enjoy the bike B2C model is different: Mobay, ofo is not only to match the demand and resources, bike manufacturers are also integrated, the manufacturing industry is directly involved in the *** enjoy.

Now, ***sharing bicycle has become a new opportunity for the traditional bicycle industry. At the same time, the traditional bicycle industry's technological and production capacity advantages have allowed bicycle ****sharing to gain faster development as well.

Based on the C2C *** enjoyment is difficult to fully meet the needs of users in the experience, the traditional industry resources are integrated to participate in the *** enjoyment began to prevail. Although there are some differences between the business models of traditional enterprises and those of the ****sharing economy, many traditional enterprises have their own ****sharing genes, and have found new growth points with the ****sharing economy.

C2C-style **** enjoyment economy platform is also changing, drip, Uber has tested the B2C mode of self-owned leased vehicles, through and car leasing company contract, and then by the car platform to provide leased vehicles and recruitment of drivers to provide travel services. WiFi master key from last year, also through investment, self-built, cooperation, public welfare projects, etc., so that the free network covers more areas. more areas.

***The enjoyment economy has gone through several rounds of B2C and C2C transformations, and has integrated all the way into the (B+C)2C stage. In the future, the way of integrating resources in the ****health economy may also give rise to new forms, through which to further structure the traditional industrial structure.

When the ****sharing economy enters the mature stage, most industries can be ****sharing to docking, the consumer's consumption process will be more and more simplified and convenient, and ultimately the formation of low transaction costs, high efficiency of the new business model, in this new business model, the supplier can be both individuals, families, and can be enterprises.

The future has arrived.