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In this era of knowledge economy, the enterprise wants to develop must break traditional thought and cultural differences on the impact of personal knowledge. The traditional market marketing concept, marketing activities of enterprises subject to geographical environment and traffic The traditional market marketing concept, marketing activities of enterprises subject to geographical environment and traffic restrictions, hard from go up to adapt to and meet the needs of consumers, the consumer's buying behavior is passive, because the traditional marketing is The consumer's buying behavior is passive, because the traditional marketing is a unidirectional process to consumers, consumers in a passive position. In the era of knowledge economy, with the development of information technology In the era of knowledge economy, with the development of information technology and network platform, can make the enterprise and consumers through the Internet connection, the realization of online shopping. the network for the information about the goods or service, even issued their needed information of goods or services, change from passive to active. For each specific consumers, enterprises due to the production of rigid difficult to fully meet the same but the common product of the details of the For each specific consumers, enterprises due to the production of rigid difficult to fully meet the same but the common product of the details of the requirements of different consumers demand, and common the same demand out guiding production. In the knowledge economy era, only consider the geographical and cultural differences can not meet the needs of consumers, enterprises are familiar with the market environment and marketing idea produced change, then the behavior of the consumers is not the same. In the knowledge economy era, only consider the geographical and cultural differences can not meet the needs of consumers, enterprises are familiar with the market environment and marketing idea produced change, then the behavior of the enterprise is about to change. In addition, since raising the level of production, mass customization " personalized" and " size effect " the contradiction between seemed not so prominent, not only to achieve the "personalized" and "size effect", but also to achieve the "personalized" and "size effect". not so prominent, not only to achieve economies of scale, and fully reflects the customer demand as the center 's marketing thoughts. Mass customization marketing is the marketing thought combine with modernization and modernization. marketing is the marketing thought combine with modern technology, to realize the enterprise 's benefit maximization.Twenty-first Century is the era of knowledge economy, knowledge economy brings to Twenty-first Century is the era of knowledge economy, knowledge economy brings to human society and the tremendous change of hitherto unknown, represented by the Internet economy some new things has changed the business environment, it y affects the behavior of the enterprise, face the market of these changes, enterprises must continuously innovate in order to adapt to rapidly changing market environment, can in the increasingly the fierce competition for survival and The market of these changes, enterprises must continuously innovate in order to adapt to rapidly changing market environment, can in the increasingly the fierce competition for survival and development, and marketing innovation is to adapt to market competition wise choice and the era of knowledge economy the urgent requirement of enterprises. Knowledge economy enterprise marketing strategy under the effect of market factors with the coming of knowledge economy, the rapid changes in the business environment, also changed the way in which the business environment is organized. Changes in the business environment, also changed the past familiar enterprise marketing environment, and y affect the enterprise's marketing strategyCultural factors are the main factors that affect the enterprise's marketing strategy. Cultural factors are the main factors influencing the marketing decision, as society changes, people's educational level is also changing, followed by a personal consumption habits change. Analysis of marketing decisions have not just test rate of cultural differences, this article is to research the marketing process in the cultural and cultural differences. research the marketing process in the cultural and personal knowledge of differences in the marketing activities play a role, and analyze the cultural factors have personal and cultural influence of international marketing. This article is to research the marketing process in the cultural and personal knowledge of differences in the marketing activities play a role, and analyze the cultural factors have personal and cultural influence of international marketing, analysis of consumer decision-making when they are affected by the factors which effect of,