Opening a bookstore and opening a characteristic bookstore is promising.

Opening a bookstore and opening a characteristic bookstore is promising.

Bookstore is a traditional industry, because some large bookstores have occupied a large market share, so if you choose to open a bookstore, you must choose a distinctive bookstore to operate, so as to occupy a place in the fierce market competition. I collected some personalized bookstores for you today, hoping to provide some reference for your business.

Project Yi Mu Zi Bookstore

I think you must have seen the children's bookstore, but you may not have seen the maternal and child bookstore. This bookstore can be operated through the trinity of "ground bookstore+online bookstore+reading club". This means that the operation of bookstores includes four ways: book retailing, book leasing, book banking and book consignment. The "Mother and Baby Bookstore" specializes in selling professional books and audio-visual products in early childhood education, children's literature, primary school teaching AIDS, talent interest, intelligent training, books for parents, family integration and so on.

Formal explanation:

Book retail-you can sell children's books, early education textbooks, children's recipes, maternal and child health care and other professional books.

Book rental-buying books is not as good as renting books. You don't have to pay tens of dollars more just to read books for a few days, and you can immediately save 10 times the education cost! It is a form that parents are willing to adopt.

Book bank-idle books are no longer a burden, stored in bookstores, saving space and earning interest!

Book consignment-put idle books in bookstores for sale, turn waste into treasure, and turn idle goods into banknotes!

? Reasons for opening the store:

Knowledge has become the biggest capital for people's survival and development, and the investment of individuals and families in learning and education has gradually increased; At the same time, with the growth of economic income, the investment of families in children's education expenses is also increasing rapidly. "No matter how hard it is, you can't suffer children, and education can't be bad!" Parents are the most important teachers and responsible persons in cultivating children. How to cultivate children correctly has become an important topic for parents, especially mothers, in the new era. It is an inevitable choice for parents to help improve the quality of education with relevant professional books. Therefore, the book industry in China, especially the maternal and child bookstore, has ushered in a good opportunity for vigorous development, and the market prospect is bound to be broad.

? Editor's comment:

This kind of bookstore should pay attention to the family atmosphere of the bookstore, have affinity, and the decoration of the storefront should give people a warm feeling. When purchasing books, we should also pay attention to the content and connotation of books, be authoritative about children's books and early education textbooks, grasp the characteristics of customers, and win with the characteristics of mother and baby.

Project 2 Leisure Book Bar

Leisure book bar combines the advantages of library, bookstore and teahouse. It can browse fashion magazines or popular novels while drinking tea and chatting, and it can also make people forget the fatigue of work and the pressure of study and relax themselves in soothing music. It is also a good place for communication and gathering. Open a leisure book. It's not very demanding. Now there are many similar bookstores in China, which are operating very well.

Opening leisure books does not require much investment, and the facade area is 20-40 square meters. Because the consumers are mainly students and white-collar workers, the service price should not be too high and the rent should not be too high. It is best to choose around the university area or business circle with strong cultural atmosphere.

Business model:

In highlighting the bookstore's personality, there can be some art exhibitions, special exhibitions, on-site consultation notices for postgraduate entrance examinations, new book posters and so on. In front of the store, it gives a very warm atmosphere.

The characteristics of the book bar must be reflected in the service. For example, while providing drinks, fruits, snacks and other services, each reader only charges about 10 yuan, and can also provide readers with services such as selling books and subscribing. Some readers will definitely want to take it back and read it carefully after reading the book. Therefore, optimistic before buying can make readers buy the most satisfactory books, save their expenses and cultivate potential customers for the book bar. In addition, the book bar should collect all kinds of bestsellers in time, and if possible, it can compile a bestseller list to provide information for readers.

In order to cultivate a stable customer base, readers' membership cards can be introduced, and membership card holders can enjoy preferential treatment. Books can be borrowed free of charge while keeping them clean and tidy, and you can also enjoy the corresponding free reading discount at the end of the year.

Editor's comment:

Although there are similar bookstores around us, the operating results are not very satisfactory. The reason is that books are different from the sales of food and daily necessities, and shopkeepers need to have a certain level of cultural knowledge. Leisure bookstores should pay attention to the cultural atmosphere in the store. People who buy books value not only the book itself, but also the atmosphere and experience exchange of the bookstore. If there are no special services, such as cultural exchanges, celebrity discussions and other mass activities, and there is no advantage in price, it will be difficult to do well.

Project San bargain price bookstore

Ordinary books cost more than ten yuan a book, but you can buy them at a discount of 1-3 in special bookstores! The attraction of this price is very attractive to people who love books, and they really win with characteristics. The most important thing is that the real investment is small, the income is high and the risk is small. Discount bookstores also have a large number of high-quality books and bestsellers, and they are very cheap. The special price books we are talking about here are not old books, but new books like major bookstores. China publishing industry will add tens of millions of shares every year due to various reasons such as repeated themes. When dealing with the recovered funds, publishers often treat them at a cost lower than the printing cost. In addition, no matter how well the publishing house operates, it will also have inventory, but the quantity is less. Most of these books are best sellers and good books, and these books can only be bought through source channels.

The main buyers of special price books are divided into the following categories: local intellectuals, namely civil servants, teachers, scholars, doctors, retired cadres and so on. ; College, middle school and primary school students, literature lovers; Uncle Tao, collector.

Business model:

Grasp the purchase. Procurement can take two forms: one is pure supply and demand; The second is to establish a long-term friendly cooperation plan. Attention should be paid to purchasing: excellent quality; Variety should be diversified.

Grasp sales. The operation of special price books should also operate a small number of new books, mainly dictionaries and social bestsellers, and sell them at a 20% discount. Retail special price books are sold at 50% to 60%, and salesmen or schools are sold at 40% to 50%. You can also rent it: the rent per book is 0.50 yuan per day.

Grasp management. It is also very important to run a characteristic bookstore. Employees should hire high-quality employees and win customers through their excellent services. Secondly, we should improve the system, do a good job in inventory and various records, and do a good job in advertising. Third, we can strengthen contact with customers and sales staff by telephone and letter.

Editor's comment:

There are many operators who open characteristic bookstores, but many books in characteristic bookstores are either pirated books or expired books. If you can add some new books or special books, it will definitely attract people.

;