What do you mean by online to offline? Can you put it in a more popular way? ! ! !

O2O, Online To Offline, refers to combining offline business opportunities with the Internet, making the Internet the front desk for offline transactions. This concept originated in America. The concept of O2O is very broad. As long as the industrial chain can involve online and offline, it can be called O2O.

O2O e-commerce model needs five elements: independent online mall, national authoritative industry trusted website certification, online advertising marketing promotion, integrated social media online interaction with customers, and online and offline integrated membership marketing system.

One view is that an enterprise can have both online shopping malls and offline physical stores, and the prices of online shopping malls and offline physical stores are the same in all categories, which can be called O2O；; There are also views that O2O is a special form of B2C (business to customer).

In the early days of 1.0, O2O was initially connected online and offline, mainly using the convenience of online promotion to gather relevant users, and then pouring online traffic offline. The main areas focus on online group buying and promotion represented by Meituan. In this process, there are some characteristics, such as unidirectional and low viscosity. There is little interaction between the platform and users, and the end point is basically the completion of the transaction. Users are more driven by factors such as price, and the frequency of purchase and consumption is relatively low.

After the development to the 2.0 stage, O2O basically has the elements that everyone understands at present. The most important feature of this stage is to upgrade to a service-oriented e-commerce model: including goods (services), ordering, payment and other processes, and transfer the simple e-commerce module to a higher frequency and more active scene. Because the traditional service industry has been in a state of low efficiency and insufficient labor digestion, under the impetus of the new model and the catalysis of capital, there has been an O2O carnival boom.

At stage 3.0, obvious differentiation began to appear. One is that some companies in the field of real vertical segmentation have begun to appear. For example, focus on express delivery logistics, focus on the food in high-end restaurants, and focus on the speed of white-collar workers taking meals quickly. The other is the development of platform model in vertical segmentation field. The original model of solving a certain pain point in the segmentation field began to expand horizontally, covering the whole industry.