Marketing soft marketing

Soft marketing, that is, through a specific concept of appeal, to present the facts and reasoning way to make consumers into the enterprise set the "circle of thought", with a strong targeted psychological attack to quickly realize the product sales of the text mode and verbal communication. The first thing you need to do is to get your hands on some of the best products in the marketplace, and you'll be able to do it in a way that makes you feel comfortable. The first thing you need to do is to get your hands on some of the most popular products that you can find in the marketplace. Usually with the help of text expression and public opinion dissemination to make consumers agree with a certain concept, point of view and analytical thinking, so as to achieve the purpose of corporate brand promotion and product sales. First, the soft marketing profile in the traditional media industry, the reason why the soft text is highly respected, the first major reason is that a variety of media to seize the eyeballs of the fierce competition, people's attention to television, newspaper hard advertising decline, the actual effect of advertising is no longer obvious, the second major reason is that the media on the soft text of the charges than the hard ads to be much lower, so in the case of funds are not very strong soft text of the input and output is more scientific and reasonable. So companies are willing to test the waters from all angles with soft documents in order to make the market start quickly. Second, the characteristics of soft marketing 1, the essence of advertising - the pursuit of low-cost and efficient return, do not avoid the nature of business. 2, disguised in the form of news information, management ideas, corporate culture, technology, skills documents, reviews, including text elements of the game and all text resources. 2, the form of news information, management ideas, corporate culture, technology, skills documents, reviews, including text elements of the game and other text resources. --To make the audience "soft eyes" (only the eyes stayed, wandering, there is a chance) 3, the purpose is to create trust - to make the audience "soft heart" (only believe you) "(Only believe that you will act) 4, the key requirement is to make the product selling point to understand thoroughly - so that the audience "brain soft" (with the impression, but also to understand clearly, otherwise the brain is still hard and fast) 5, Focus is the interest and interest - so that the audience "soft mouth" (take people's hands soft, eat people's mouth soft) 6, the important characteristic is the word-of-mouth dissemination - so that the audience "soft ears" (recommended by friends, more willing to listen to) three, soft writing general and skills 3.1 writing overview 1, the purpose of the soft text is the title of the writing method, this title is very important to write, but also very visible, different soft marketing purposes, the title of the writing method is completely different, according to their own experience to write to attract the natural readers. 2, the first soft text of the first power. Power. 2, the first paragraph of the soft text to be important, must be the first paragraph of the soft text to write a good, accurate users can continue to browse the second paragraph, the soft text should be concise, simple sentences. 3, the content of the soft text must be easy to understand, can be used in the first person or the third person of the writing of the article, unconsciously accepting the readers of the concept of the soft text. The title should be novel, attractive, with the characteristics of the keywords. 4, the main points of writing softwares, if the reader can recognize the core of the softwares at first glance, as well as the central idea, so that people are interested in reading. 3.2 writing skills softwares promotion on company promotion, product promotion, and even the establishment of brand image have a great role, therefore, the great power of softwares promotion has been recognized, especially in the vast network In the vast network, soft promotion is gradually developing into a major, unparalleled promotional magic. In terms of writing skills, such as: First, the title of the study title party title party, once in the network of red, has won the traffic for many sites, brought income. This shows that the title party is by its development space, the reason why later overthrown, because with the continuous improvement of the search, the user experience is gradually being valued by people, and the title party is deviating from the user experience, there is a good start (title), but there is not a good end (content). Let people have a feeling of being deceived. That is to say, the title party is relying on the title of success, but its failure and the title has nothing to do with, but because the content can not keep up. This shows how important the title of the article is ah! Write a soft text to be carefully scrutinized, deliberated three times, the soft title written lively, lovely, suspenseful, exaggerated, incredible, in short, in a word, to attract people, so that people can not forget to read, so that people read a guess, have questions, have read the idea of going on. If the title can achieve such an effect, it will lay a good foundation for the success of the soft text, coupled with a good content, it can better attract people. Second, the content imitates the small publication tabloid writing in the search for daily life material. On this point, the small publication tabloid do very well. In fact, it is not his style of writing how wonderful, the main thing is that they always have a lot of appealing short stories, life strange, ethical disorders of events to attract people to see, to scold, to love, to comment on, most of them fabricated, according to people's preferences fabricated. This webmasters to learn, write soft text should also be based on their own target audience to make up some of the audience like things, so that their audience to scold, to hate, to love, to comment, really if the audience's emotions mobilized, then, your soft text is half successful. Third, soft and hard moderate, can be effective people hate the word advertising, no matter how good you do, as long as people are found to be advertising, everything is equal to zero. But can not be too soft, if the soft no signs of publicity, the reader really take him as a beautiful essay to appreciate, then your efforts will be wasted, which requires us to write a soft text soft and hard to moderate, not only can not let the reader at a glance to see through the ads, but also to allow readers to be able to write down you want to publicize and promote the information to play a role in the promotion. Specific practice has two steps. The first should be the promotion of the content in the back, so that readers find it is advertising, has finished the content, at the same time as the content in front of the really wonderful and useful, and therefore will not produce aversion to emotion, but has been memorized your promotional information, is not the best of both worlds. Secondly, the embedding of advertising information, to be clever, natural, and content can be completely integrated to achieve the perfect combination. The most taboo raw pull, haphazard connection, so that the reader is disgusted. A soft text if you can write according to the above three points, no need for you to fly, must be able to play a very good role in publicity and promotion, so that the effect of your soft text multiply. Fourth, the soft form of design and attention 1. soft form of soft text is highly respected, the first reason is the decline in the effect of hard advertising, television media costs rise, the second reason is that the initial media charges for soft text than hard advertising is much lower, in the case of funds are not very strong soft text input and output is more scientific and reasonable. Therefore, enterprises from all angles are willing to test the waters with soft documents in order to make the market start quickly. Although the soft text is ever-changing, but all changes are not different, there are mainly the following ways: suspense, story, emotional, intimidation, promotional, news, seduction 2. title design title to do personality, creative, thoughtful, the title should be evocative of the vivid, personality and creativity to stimulate the potential temptation of people's hearts, but also more attractive, do not do the title of the party. 1. soft title should be short and clear 2. soft title for the content of the eye (1) more question marks (2) need to incorporate keywords (3) and content relevance, soft marketing notes, attractive title is the basis for the success of soft marketing, seize the current hotspots, the use of popular events and popular words for the topic of the three, the article layout is clear, clever distribution of sub-headings to highlight the key points, four, the natural integration of advertising content, do not make the user revolting, six, soft marketing success! Secret if a high-quality soft text for the site is important, analogy: advertising, can attract consumers to buy willingness, it is understood that the soft text in the soft text promotion plays a very important role in the success of soft text marketing is divided into four aspects: 1, fine positioning: the positioning of consumers, soft text can be cut into the point of view, to find the entry point of the target audience of the soft text, soft text targeting will be accurate, will be done! Targeted marketing and precision marketing, soft text issuance will also have a direction. 2, hot title: experts believe that in writing soft text, must focus on the title party, title success, is one-third of the soft text success. The so-called hot title is the title of the soft text of the soft text of the marketing efforts of the impact is great, I only through the title will attract readers to point in, the soft text will play their own advantages. 3, excellent content: with a compelling title, the article content is to further affect the readers' willingness to buy the important factors, must not be careless. Therefore, the industry of the soft text needs to be concise language, logical, clear theme. 4, clever marketing: it is no exaggeration to say that soft marketing is a very good way of marketing, the important feature of the successful soft text lies in a "clever" word. Highlight the natural and clever article, is a qualified soft text. In the Internet, soft text marketing is the most popular, if you enter the Internet, nothing to do, how is good, naturally, do not know how to market, how to promote, marketing and promotion of a variety of schemes, soft text is one of the prevalent today, soft text in addition to the quality of creative, perseverance can be successful. The so-called soft text is with some kind of motivation style; and soft text marketing is individuals and groups through the writing of soft text, to achieve the motivation, to achieve the purpose of the exchange or transaction of marketing methods, can be relative to the hard advertising. As we all know, hard advertisement is a kind of pure advertisement, direct wide and inform. In soft copy, such as sales letters, advertising copy, investment promotion, etc., they are soft copy with the nature of "hard advertising". 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