What are the advantages and disadvantages of the impact of e-commerce tourism platform on physical stores?

On the surface, the impact of e-commerce tourism platform on physical stores is actually the impact of the development of tourism e-commerce on traditional tourism.

Tourism has unique advantages in developing e-commerce;

1. Compared with other industries, tourism needs e-commerce more, and it is easier to promote e-commerce. Tourism products are intangible and non-storable, and their production and sales are completed in the process of service, so there is no need for distribution in the realization of e-commerce. The process of tourism product sales is to combine all kinds of product information and convey it to people with tourism needs, so the conditions for developing tourism e-commerce are unique.

2. Tourism has a high correlation, and it is a seemingly loose comprehensive industry composed of several industries with completely different properties. The development of tourism involves a wide range of social and economic structures. Tourism e-commerce can quickly integrate all kinds of resources, promote cross-association and complementary advantages among industries, concentrate the original scattered profit points and move towards a new realm of system economy. Form a win-win situation for tourism intermediaries, tourism product producers and tourists.

3. Tourism e-commerce is very suitable for developing individual and small group tourism markets and providing personalized services for guests. Due to the lack of characteristics and good service quality, traditional group tours have been gradually abandoned by tourists, and more tourists tend to choose individual tours and small group self-help tours (for example, only 5% tourists in China choose to follow group tours organized by travel agencies). However, tourist attractions, service facilities and tourists are scattered in space. To form a service system from these scattered resources, there must be a convenient and low-cost way. In the past, travel agencies have been undertaking this task. However, due to the "information asymmetry" between travel agencies and tourists, tourists can not only protect their own interests, but also can not choose among travel agencies at will because of the limited business lines of travel agencies. E-commerce, on the other hand, concentrates the demand side and the supply side of tourism products to the maximum extent, which provides convenience for satisfying tourists' personalized travel modes to the maximum extent.

4. The products provided by tourism e-commerce technology have competitive price advantages. The application of tourism e-commerce technology in internal management, online booking and information consultation has greatly reduced the internal costs of tourism enterprises, overcome the shortcomings of traditional tourism services, and provided scientific and comprehensive information services for tourists with little manpower. More importantly, the application of e-commerce technology has greatly expanded the business scale (number of tourists and geographical scope) of tourism enterprises, and large-scale procurement is bound to further reduce the cost of tourism products, thus laying a good foundation for travel agencies to further occupy the market and obtain profits. For example, the average profit rate of travel agencies in China today is only about 1%, while Ctrip (now renamed Ctrip Cuiming International Travel Service) in Shanghai achieved a net operating income of 333 million yuan, a net profit of133 million yuan and a net interest rate of 40% in 2004.

Disadvantages in the development of tourism e-commerce;

1. The full use of tourism e-commerce will first reduce the face-to-face communication between employees and customers. As a spiritual activity, tourism needs emotional communication between people. This exists not only in the communication between tour guides and guests, but also in online booking, consulting service and after-sales service.

2. The consumption habits of Chinese people are not conducive to the large-scale development of e-commerce. Payment is the last stage of the transaction process, and it is also an important symbol to measure whether the transaction is realized. China people have a deep-rooted habit of using cash to trade. If you can't use bank cards for large-scale online delivery, how can you talk about the convenience of the network?

3. At present, the popularity of information technology in China's travel agencies is still not high, and the contact system with hotels, transportation and other related departments is still underdeveloped, and the networking with computer systems that have great influence in the world has just begun. This is inconsistent with the development requirements and speed of the travel agency industry. On the one hand, travel agencies themselves should strengthen the improvement of infrastructure, on the other hand, the government should give greater support to this. When China joined the WTO, it promised that foreign travel agencies could set up wholly-owned travel agencies in China after June 5438+February, 2005. The capital advantage, management experience and advanced technical level of large foreign tourism enterprises will definitely bring great pressure to domestic tourism enterprises in the near future, and the cruelty of competition can be imagined. The application of e-commerce technology is the general trend. However, our tourism enterprises must realize that tourism e-commerce is only a means, not an end. On the one hand, tourism needs advanced network technology, on the other hand, it needs to enhance its core competitiveness. This core competitiveness is more reflected in brand, product quality, internal management level and employee business ability. If you only do it in order to realize the form of e-commerce, it is undoubtedly a waste of time, and ultimately it may not be able to achieve the desired results.