Factors affecting the competitiveness of travel agencies

Is it in line with the needs of customers and the market. So it is important to have a good insight into the market and at the same time rely well on the power of the customer. Service industry is highly customer involved industry and so is tourism industry. So communication with customers becomes important.

Of course, it is also necessary to take into account factors such as price, for example, for the lagging type of customers, they are most focused on whether the product is affordable or not. So segmentation of customers and creating products with a targeted approach is also necessary.