What do you mean, just need customers?

Question 1: How to accurately position the "just-needed" customers to face the purchase restriction policy: The focus of the property market With the introduction of the purchase restriction policy, the cost of buying a house and the loan have caused a certain blow to the just-needed customers. Then, how can we accurately find just-needed customers, so as to promote housing transactions? In this issue, we specially invite Xiao Haoran, general manager of Shanghai Shenglong Zhengzhou Shang Jin Real Estate Co., Ltd., and several sales elites in the real estate field to talk about their views. Xiao Haoran: To meet consumer demand, there is no "just need" for customers to come to the door in western economics. It is a professional term of real estate invented and created in China, and it is a broad concept. These customers include first-time buyers and improved housechangers. First of all, they buy a house to meet their living needs, so they all have a strong desire to buy; Secondly, the main force that just needs customers is the post-80 s; Third, they pay more attention to supporting facilities, eager for entertainment and leisure needs, and the needs of the next generation of education are met nearby; Fourth, they are very concerned about the total price of houses and the practicality of huxing. At present, the customers in the real estate market are mainly just-needed customers. Let them come to us, not them! The positioning of most products of Shenglong International Center is young and fashionable, and the main consumer group it faces is the people who just need it. Do a good job of positioning, understand the consumer groups you are facing, find ways to meet their consumption needs, and customers will naturally come to you. In my opinion, apart from regular media publicity, it is the most effective way to study the real needs of these just-needed customers and make products with heart to meet their consumption needs. Although it is no longer an era of "the fragrance of wine is not afraid of the depth of the alley", it is an era of unprecedented rapid information dissemination. No form of publicity is more direct and effective than the customer's own recognition of the product! Word of mouth effect, in this era of rapid information dissemination, is the most effective way of publicity! As for marketing methods, price reduction is effective to some extent, but it is by no means effective for all customers. Making products well and impressing customers with details is the most effective marketing method! The price, because of the cost limitation, will not be greatly reduced. Reducing prices will only promote sales to a certain extent, but it is by no means the most effective marketing method. Discount points are similar to price reduction to some extent. People just need to pay attention to the total house price, and raising the down payment increases the pressure on them to buy a house. Therefore, the discount point is very attractive to people who just need it. However, the product itself is far more important than discount! Just-needed families will definitely give full consideration to funds, needs, facilities, preferences, and requirements for education, transportation and other aspects before buying a house. A cost-effective house will always have great appeal to people who just need it.

Question 2: What are the needs of customers who just need it but must buy it?

Psychological needs are inevitable possession.

Question 3: What are the most sensitive factors for customers who just need to buy a house? Price, location, supporting facilities and apartment type.

Question 4: What do you mean by just needing a family? Just need is the abbreviation of rigid demand, so what is rigid demand? This is relative to Gong's "elastic demand". Literally, it can be understood that "just need" is a hard thing.

The authoritative explanation is that rigid demand, relative to elastic demand, refers to the demand that is less affected by price in the relationship between supply and demand of commodities, including real estate, talents, fish meal and so on.

Just need a family is such a group of people mentioned above.

Question 5: It is a big problem that real estate just needs customer expansion plan. But if it is rigid, then they value the total price of the product and the entry threshold for the down payment. Then product planning needs to consider product regional segmentation, and marketing needs to consider product price, payment method and loan difficulty.

In addition, in marketing, do a good job in product display. Emphasize cost performance.

Question 6: What is explicit demand? Explicit demand refers to the effective demand that consumers are aware of, have the purchasing power and are ready to buy a certain type of clothing.

Rigid demand refers to customers with demand. When rigid demand is destroyed by rapidly rising housing prices, this rigid demand becomes elastic demand.

Explicit demand is the same demand of explicit demand and rigid demand.

Question 7: What do you mean by just need, just change, improve and finally change in real estate news? Just-needed demand is rigid demand, which refers to the demand that is less affected by price than elastic demand in the relationship between commodity supply and demand. Theoretically, the rigid demand curve is a straight line, that is, demand is not affected by price. Just changed, that is, "improved just need". Refers to the existing housing, but the area and conditions can not meet the current demand, and it is urgent to change houses. They are generally in a period of steady career growth and have a certain economic foundation. The main reason for the new clan reform is "the increase of family members and the problem of children's enrollment", which urgently needs to improve the living environment.

Question 8: What is the difference between just-needed commercial housing and improved commercial housing? In fact, commercial housing is no different, just two different consumer groups. Just need commercial housing is in urgent need of occupancy, and it is best to have an existing house if the requirements are not high. Secondly, existing homes are the first choice!

The improved type requires higher living facilities! There is no requirement for an existing house. You are in no hurry to move in. Most of them have certain purchasing power!