Why do Koreans like fried chicken so much?

Roast chicken, but "fried chicken and the country" is by no means so simple. Nowadays, such a highly developed fried chicken industry in South Korea has also experienced the changes of the times and society. 1960, the first electric roast chicken landed in Mingdong, causing quite a stir. In the era of post-war reconstruction, fried chicken is expensive and synonymous with high-grade food. It was not until the end of 1960s, after the five-year development plan, that the era of fried chicken brand came with the increase of people's income, the decrease of edible oil price and the increase of chicken farms.

LIMS▼ 1977 First Fried Chicken Brand

1982, perikara, a brand of Daegu, pioneered fried chicken with sauce. As the name implies, the fried chicken is wrapped in a layer of Chili sauce that Koreans like to eat. It broke through the single original flavor and formed a sauce-fried chicken style throughout the country. 1997 during the Asian financial crisis, the fried chicken shop saved the laid-off people. At this time, many people have opened fried chicken shops after retirement, which has also become an opportunity for the expansion of the fried chicken industry.

In the 2002 World Cup in Korea and Japan, the official CP of fried chicken was launched: football+beer+fried chicken. Is there anything better in the world? Korean society itself has a strong wine culture. Coupled with the influence of drinking beer and eating fried food in western countries, the combination of fried chicken and beer appeared. After that, the fried chicken "storm" swept through South Korea one after another.

What's behind the fried chicken whirlwind? In the high-priced Korean society, eating a big meal with high meat content is not cheap. And foods like fried chicken with an average price of 12000 yuan (about RMB 60 yuan) are very affordable. Moreover, there are usually cola and pizza in the fried chicken package, so fried chicken is especially popular with student parties and young people. The popularity of fried chicken is inseparable from the developed take-away industry in South Korea. After the miracle of Hanjiang River, the high-speed life made busy Koreans develop a fast-paced lifestyle with zero tolerance for slowness and trouble. Therefore, as long as you press the phone, the door-to-door delivery industry will operate within ten minutes. The best time to enjoy fried chicken is about 30 minutes after roasting chicken. The quick and convenient delivery mechanism ensures the delicious fried chicken and brings a little comfort to the tired Koreans. There is also a unique fried chicken plot in the memory of Koreans. The lyric "fried chicken is the food that my father will bring back every month on the day of pay" has almost become a memory of a generation. This song "Dad and a Fried Chicken" (published in 1990s) is a song calling for civil rights, but it is a true portrayal of that era. At that time, fried chicken was a high-grade food that only the rich could eat. For children, eating once a month is as happy as a holiday. With the diversification of brands and tastes, fried chicken is no longer a pure western food, but has surpassed the former to become a symbolic food in South Korea-"Korean fried chicken". This is also one of the important reasons why KFC and McDonald's are cold-shouldered in the Korean market, and the strong nationality of South Korea also makes them more inclined to local brands. There are so many stories about fried chicken in the fried chicken trip, it's time to zoom in. Authentic Korean fried chicken is introduced! Korean fried chicken has many flavors, and the most representative and common flavors are: original flavor, sauce, soy sauce, cheese and honey. Generally speaking, Koreans like to order two different flavors of fried chicken. This set meal is called "50-50".