Marketing characteristics of Xiaomi mobile phone

According to the query of graduate paper net, the marketing features of Xiaomi mobile phone are as follows:

1. The marketing plan of Xiaomi mobile phone includes product strategy, price strategy, distribution strategy and promotion strategy.

2. The product strategy of Xiaomi mobile phone is based on the design concept of "born for fever", which meets the needs and expectations of consumers through high configuration and low price, open system and user participation in research and development.

3. The price strategy of Xiaomi mobile phone is to adopt psychological pricing and penetration pricing to create a brand image with high cost performance, which subverts the pricing rules of the mobile phone industry.

4. The distribution strategy of Xiaomi mobile phone is to combine online and offline, and use channels such as official website, e-commerce platform and Xiaomi House to provide a convenient and quick purchase experience and save sales costs.

5. The promotion strategy of Xiaomi mobile phone is to use hunger marketing, word-of-mouth marketing, celebrity endorsement, story marketing and other means to create topics and heat, attract consumers' attention and interest, and increase the exposure and influence of products.