What are the design principles of restaurant brand logo?

In recent years, the development of catering industry has fluctuated, but Haidilao, Xibei Youmian and KFC are deeply loved by consumers. Among them, Bian Xiao felt that it was inseparable from the design of logo by catering brands. Logo exists to make it easy for users to remember the difference, but it is not difficult to find that the logo design of many catering brands is really a long story. What is the logo principle of catering brand design?

1. The simpler the better.

The more complex the logo is, the lower the possibility of being remembered. The more elements the logo involves, the higher the possibility of being vaguely impressed. In real life, we can often see the "over-designed" brand LOGO. Designers want to convey too much information through a small logo, and the result is often lost. On the other hand, those high-spread LOGO are advocating simple design more and more.

2. Brand integration

The performance of logo design is related to brand products, names and cultural concepts, so that information can be transmitted from brands to consumers and the accuracy of information transmission can be ensured as much as possible.

3. The graphic presentation forms are more abundant.

Many people think that logo only needs to design fonts, but in fact, the use of graphic elements can give LOGO more expressive power. Especially in the common categories in daily life, graphics can convey more information.