The most commonly used means of exhibition marketing is

Marketing is a very important link in planning exhibition projects. From the perspective of sustainable development of convention and exhibition industry, this paper puts forward some suggestions on convention and exhibition marketing.

1, exhibition marketing is not that the more advertisements, the better, and the cost needs to be grasped. You can combine your own industry attributes to promote your own exhibition, rely on the recommendation of industry associations, or rely on the support of relevant government departments, and put the efforts of exhibition planning on the competent departments of the industry. With a strong endorsement, you have a greater chance to achieve better exhibition results.

In order to attract more customers, it is not advisable to take measures to reduce the quotation of the exhibition, which will make the organizers lose their credibility. Reasonable cost savings are limited. Price decision-making must be cautious and based on detailed, true and cautious market analysis. Once you decide, don't change it easily, otherwise it will affect not only the enterprise itself, but also the interests of the whole industry.

3. It is not recommended to lower the qualifications of exhibitors, which will reduce the overall exhibition level and the trust of customers in the exhibition, easily lead to a large number of customers losing, and have an irreparable negative impact on the reputation and brand of the exhibition;

4. Making a more competitive marketing mix, making use of the advantages of enterprises to combine horizontally or vertically, reducing costs, improving services and increasing market share can be an effective way to improve exhibition marketing.